Influencer Marketing

• Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social.
• Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid.
• Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations.
• Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
• Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards.
• Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
• Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.

Manager, Influencer & New Media Insights

• Lead influencer and celebrity talent strategy across a range of budgets
• Oversee beauty campaigns from brief to delivery at the portfolio and brand level
• Create polished, client-ready offers, campaign materials, and communications
• Lead campaigns from brief to delivery, including talent strategy, content milestones, and execution
• Support and mentor team members on campaign execution, talent strategy, and industry best practices
• Build strong relationships with talent reps, creators, and brand and portfolio partners
• Identify culturally relevant talent opportunities that align with brand and portfolio goals
• Bring digital commerce thinking into campaign planning and execution
• Apply hands-on experience with TikTok Shop and/or Amazon influencer programs
• Build trusted relationships with beauty clients and serve as a strong day-to-day partner
• Develop thoughtful brief responses and creative concepts grounded in strategy and culture
• Advise clients on influencer strategy as it relates to their commerce channels
• Manage timelines, scope changes, and expectations with transparency

Senior Director, Influencer & Entertainment Marketing – Luxury Beauty

• Assist in building and maintaining creator lists across campaign tiers and platforms
• Support influencer outreach, relationship management, and personalized communication across platforms
• Coordinate gifting logistics including shipments, hand-deliveries, and inventory tracking in partnership with internal teams and external vendors
• Manage product inventory and product transfer needs with internal teams and external vendors
• Ensure timely and accurate campaign setup and execution across platforms (GRIN, Tribe, etc.)

Coordinator, Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront and creative set-up– and the transition of new business wins to teams.
• Establish and Grow the Discipline at The Team – Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the company on the Creator industry forefront – Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.) Spot emerging creators and trends before they break. Provide strategic POVs on platform updates and industry shifts.

Director, Social Strategy – Creator/Influencer

• Shape and refine Simple Mills’ organic social strategy across Instagram, TikTok, Facebook, and LinkedIn (with Pinterest, YouTube, X, and Threads as secondary platforms).
• Translate integrated marketing plans into platform-specific strategies, content plans, and success measures, ensuring clarity in what each channel is driving.
• Develop TikTok Shop strategy and execution in partnership with external partners, ensuring alignment to broader social and business goals.
• Identify and test opportunities to evolve channel approach, including new formats, tools, and platform capabilities, bringing forward data-informed recommendations.
• Partner closely with Brand and Integrated Marketing teams to support launches, retail moments, influencers, and key initiatives.
• Lead and evolve Simple Mills' influencer marketing strategy and execution, ensuring programs align with brand and business objectives while identifying new opportunities across platforms, creator trends, and cultural moments.
• Develop and manage a robust pipeline of creator partners across nano, micro, macro, celebrity, and expert tiers, cultivating authentic long-term relationships that drive awareness, engagement, trial, and affinity.
• Oversee influencer campaign development from briefing through execution, creating compelling creative guidance that brings the Simple Mills brand to life through engaging, educational, and culturally relevant content.
• Lead creator negotiations, contracting, and partnership management, securing favorable terms, usage rights, and paid amplification opportunities in collaboration with legal and external partners.
• Manage product seeding and gifting programs to creators, tastemakers, celebrities, and brand advocates, tracking relationship development and earned impact.
• Define influencer KPIs and measurement frameworks, delivering regular performance reporting, actionable insights, and optimization recommendations tied to business outcomes.
• Manage influencer marketing budgets and investments, optimizing spend and maximizing return on investment against brand priorities.
• Define and track KPIs across platforms and own overall channel performance with a clear understanding of what is working and where to adjust.
• Lead monthly and quarterly performance readouts, synthesizing key insights and translating them into actionable recommendations to continuously optimize content, cadence, and channel strategy.
• Partner with paid media teams to amplify high-performing content and inform boosting strategy.
• Oversee community engagement in partnership with our social agency, ensuring timely, on-brand interactions with the Simple Mills community (e.g., surprise & delights).
• Leverage social listening and monitoring to track brand sentiment and identify emerging conversations, informing content and engagement opportunities.
• Manage day-to-day agency partnership, providing clear direction, feedback, and prioritization.
• Monitor agency performance against defined scope and KPIs, identifying opportunities to improve effectiveness.
• Perform other duties as assigned.

Senior Manager, Social & Influencer Marketing

• Own and define Simon’s creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion
• Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation
• Build and scale ambassador program, prioritizing long-term partnerships over one-off activations
• Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics
• Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content
• Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies
• Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency
• Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels
• Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance
• Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities
• Define measurement frameworks that connect creator activity to business outcomes
• Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms
• Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce

Director, Influencer Marketing

• Manage influencer campaigns end-to-end, owning creator briefing, negotiation, content review, go-live coordination, and post-campaign reporting across your client portfolio
• Lead day-to-day client relationships as the primary point of contact, running status calls, preparing QBRs, and ensuring clients always know where their campaigns stand
• Own account health across your portfolio, tracking scope, flagging over and under-servicing early, and proactively identifying opportunities to grow the relationship
• Coordinate cross-functionally with Strategy, Creator, Production, and Paid teams, acting as the single point of accountability for delivery on your accounts
• Understand data and analytics and can produce actionable insights and trend reporting in presentation formats
• Willing and able to join in-person client photo and video shoots and support with organizational production needs

Manager, Influencer Marketing

• Manage day-to-day execution of influencer marketing campaigns, ensuring deliverables are met on time and on brand.
• Partner with internal client teams and their agency partners to coordinate influencer activations, campaign briefs, and approvals.
• Participate in the client’s weekly team meetings and relevant planning sessions, ensuring seamless integration with internal teams while bringing external perspective and expertise.
• Review influencer content for brand alignment, accuracy, and quality before publication.
• Maintain tracking documents, campaign calendars, and influencer databases to ensure up-to-date and accurate program information.
• Support the development and execution of always-on influencer programs, including paid, earned, and hybrid partnerships.
• Identify emerging influencer trends, talent, and opportunities that align with brand goals and category priorities.
• Collaborate cross-functionally with creative, PR, and digital teams to ensure cohesive storytelling across all channels.
• Consolidate influencer performance reporting, campaign metrics, and key insights for stakeholder presentations.
• Manage program budgets, tracking deliverables and spend against agreed scopes.
• Provide consistent communication, documentation, and organization to support smooth team operations.

Influencer Manager – Contract

• Manage & Scale Creators: Oversee influencer portfolios and help talent grow their platform presence while securing brand deals.
• Talent Acquisition: Scout and sign new creators, focusing on emerging and established influencers.
• Foster Brand Relationships: Build and nurture strong partnerships with brands and agencies to book top talent for campaigns.
• Strategic Growth: Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.
• Autonomous & Flexible Work: Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Influencer Talent Manager

• Collectively’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting.
• This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
• The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.
• Independently or with co-Producers, lead program execution of multi-phase projects across a variety of client types and verticals.
• Develop and manage to program timelines and budgets, ensuring programs are delivered on time and on budget and with key KPIs met.
• Ensure cross-functional collaboration and contributions to projects happen successfully throughout the production phase.
• Prepare key production deliverables, including campaign briefs, activation strategies, production schedules, influencer lists, and weekly reports.
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion.
• Proactively inform Production leadership of project status, optimization insights and potential partnership learnings.
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots.
• Excel at adopting and utilizing key tech and SaaS platforms.

Producer, Influencer Marketing

• Scale Sokin's global social channels
• Drive content velocity across formats
• Build and manage a global influencer and creator programme
• Develop a consistent executive social presence
• Own and scale Sokin’s community presence
• Own performance tracking across social and influencer activity
• Serve as the primary contact for agencies
• Lead social coverage for events and conferences
• Work closely with Demand Gen, PR, and Product Marketing

Senior Manager, Global Social & Influencer Marketing

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Director of Influencer Marketing

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Outreach Coordinator

• Lead creator-led programs, ensuring strategies align with brand objectives and cultural insights
• Serve as a trusted strategic partner and client lead, presenting ideas, strategies, and recommendations with confidence to senior brand stakeholders
• Oversee multiple program teams, ensuring work is integrated, creative, and measurable
• Guide and approve strategies, casting recommendations, and contract negotiations led by the broader team
• Partner with the SVP and executive leadership to evolve the Creators & Casting practice, expanding capabilities and refining processes
• Mentor and manage mid-level and junior staff, fostering a culture of accountability, growth, and operational excellence.
• Anticipate client and market needs, proactively developing new solutions and opportunities
• Contribute to new business efforts, leading creator strategy and presenting to prospective clients
• Track, measure, and analyze performance across programs to deliver insights and push innovation

Senior Director, Social & Influencer

• Supporting the team with the development of influencer strategies across multiple clients and categories.
• Owning the creation, delivery, and presentation of influencer partner recommendations and campaign briefs and messaging.
• Assisting with project impact forecasting.
• Working directly with influencer partners to deliver quality content on time that drives results for our clients.
• Developing project timelines and ensuring clear communication to internal team and influencers.
• Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.
• Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
• Tracking campaign progress and reporting back to your people leader and clients.
• Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.
• Overseeing influencer invoicing & billing processes.
• Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.
• Making recommendations for campaign content and optimization throughout projects.
• Assisting with data analysis and presenting campaign results to clients.
• Managing campaigns in the Creator IQ platform.
• Applying best practices and required client and FTC guidelines to ensure compliance.
• Acting as a lens of overall quality control for all client-facing deliverables.

• Own the comprehensive influencer marketing strategy
• Establish, build, and maintain relationships with influencers (200K+ network) and critical publishers
• Manage a multi-million dollar budget
• Research and test new business opportunities
• Launch, own and optimize affiliate loyalty program
• Lead and develop a team of 3-4 full-time employees

Senior Manager, Influencer Marketing – TikTok

• Execute the influencer program and drive revenue growth
• Plan and deliver all campaign assets
• Serve as the primary point of contact for planning discussions
• Monitor and analyze campaign performance metrics
• Collaborate with influencers and internal teams to create engaging content

Influencer Marketing Specialist

• Own one or more influencer marketing client accounts, acting as the beginning and end point to clients who are utilizing our services as partners.
• Ensure their dedicated team is meeting their needs and then some.
• Provide overall direction to your team on best practices for managing end-to-end influencer marketing campaigns.
• Be responsible for forecasting potential impact of influencer campaigns / KPIs and communicating how it can impact clients’ businesses.
• Collaborate and drive success in skillfully promoting influencer content with Dentsu paid media teams.
• Proactively pitch business growth opportunities to existing clients.
• Be an active part of the new business pitch process, developing strategies, recommendations and presenting to potential new clients in partnership with leaders.
• Assist your team in developing timelines and project plans to ensure successful delivery.
• Take an active and responsive role in internal team processes by serving as the approver for project budgets, SOWs, contracts and invoices.
• Serve as a key contact for Dentsu Legal in matters of contract development, amendments, and disputes, lending your expertise to the process.
• Hold ultimate responsibility for meeting financial goals for your account(s).
• Successfully manage a team and communicate challenges, changes and needs with them in an effort to drive success and ensure their continual growth.
• Always consider how we can improve processes, tools and offerings and taking on the development of these improvements.
• Partner with your Group Director and other team leadership to set the strategic vision for your team and accounts.
• Provide directive and final input on analysis of results as part of performance reporting process to draw implications that inform future campaigns.
• Gain a broader view of services and offerings across the Dentsu organization, and seeking opportunities to expand our services provided to each client.
• Hold responsibility for client and intercompany billing at project completion.

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