Manager, Global Influencer Marketing

Lovevery

Manager, Global Influencer Marketing driving brand growth through creator partnerships for Lovevery. Developing strategies and leading a team across multiple regions to enhance customer engagement.

Posted 6/30/2026full-timeBoise • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Develop and execute global influencer marketing strategies aligned with Lovevery's overall marketing objectives and brand values.
Lead influencer programs across multiple regions, ensuring consistency while adapting approaches to local market needs.
Identify opportunities to grow brand awareness, engagement, customer acquisition, and revenue through creator partnerships.
Establish goals, KPIs, and reporting frameworks to measure influencer program effectiveness.
Continuously evaluate industry trends, platform developments, and creator marketing best practices.
Build and maintain a strong pipeline of creator partnerships that support both brand-building and business growth objectives.
Manage and develop a team of Influencer Marketing Specialists across multiple regions.
Provide regular feedback, coaching, performance guidance, and professional development opportunities.
Foster collaboration, knowledge sharing, and operational excellence across regional influencer teams.
Establish scalable processes and best practices for influencer recruitment, relationship management, campaign execution, and performance measurement.
Create clear priorities and development plans that enable strong execution while supporting long-term team growth.
Work closely with Social Media, Paid Marketing, Creative, PR, Brand, and Lifecycle Marketing teams to ensure alignment across campaigns.
Partner with Creative teams to identify content trends and creator opportunities that resonate with target audiences.
Collaborate with Analytics and Growth teams to measure the business impact of influencer initiatives.
Manage influencer marketing budgets across regions, ensuring efficient allocation of resources.
Track and report on influencer performance, including engagement, reach, traffic, conversions, revenue, affiliate performance, and overall program impact.
Present recommendations and performance insights to marketing leadership on a regular basis.
Support paid creator partnership initiatives in collaboration with the Sr. Director, Social and Influencer Marketing and the Paid Marketing team.
Help identify creator partnership opportunities that support broader brand awareness, engagement, and customer acquisition goals.
Manage creator licensing, content usage rights, and whitelisting agreements across Meta, TikTok, YouTube, and emerging platforms.
Coordinate the execution of creator amplification programs, including Meta Partnership Ads, TikTok Spark Ads, and other paid creator initiatives.
Monitor creator content performance and provide recommendations to support optimization, testing, and future investment decisions.
Stay informed on platform capabilities, creator monetization trends, and paid creator best practices to help evolve Lovevery's creator marketing efforts.

Requirements

What you’ll need

6–8+ years of experience in influencer marketing, creator partnerships, social media marketing, or related fields.
2+ years of experience managing direct reports or leading cross-functional teams.
Proven experience developing and executing influencer marketing strategies that deliver measurable business results.
Experience managing influencer programs across multiple markets or regions.
Strong understanding of influencer platforms, creator ecosystems, and social media best practices.
Experience managing paid influencer campaigns, creator licensing, content rights, and whitelisting programs.
Familiarity with Meta Partnership Ads, TikTok Spark Ads, creator whitelisting, and paid social amplification strategies.
Experience collaborating closely with Paid Marketing teams to drive creator-led customer acquisition.
Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
Experience managing budgets and allocating resources effectively across multiple initiatives.
Excellent communication, negotiation, and relationship-building skills.
Entrepreneurial mindset with a proven ability to solve problems creatively and drive continuous improvement.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Benefits

Comp & perks

Competitive salary, benefits and stock option package
3 weeks PTO in year 1 +14 paid holidays
4 months maternity leave and 2 months parental leave
Any equipment you need to get the job done!
Free/discounted Lovevery products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Influencer MarketingSocial Media MarketingCreator PartnershipsCampaign ExecutionKPI EstablishmentContent LicensingPerformance ReportingMarket AnalysisCreator Ecosystem UnderstandingPaid Influencer Campaign Management

Soft Skills

Excellent CommunicationNegotiation SkillsRelationship BuildingProblem SolvingEntrepreneurial Mindset

Certifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications