Ecommerce

• Formulate Omnichannel & Platform Strategy: Define the 3-to-5-year directional roadmap and immediate operational strategies across the My Verizon App, conversational messaging, and emerging technology platforms to drive growth, retention, and lifecycle experience goals.
• Govern Technology & Vendor Sourcing: Partner across Product, Experience Assurance (XA), and IT Engineering to co-author the multi-year technology enablement roadmap, acting as the strategic evaluator of third-party software agreements, platform licensing, and vendor partnerships.
• Drive Commercial & Ecosystem Growth: Formulate forward-looking sales strategies and long-range planning to identify, evaluate, and prioritize alternative commercial avenues and deep third-party digital ecosystem integrations (e.g., Amazon).
• Frame Upstream Structural Problems: Synthesize domestic and global competitor movements, customer insights, and global technology shifts to pinpoint structural vulnerabilities, solving deep architectural and journey friction before development pipelines begin.
• Establish Day-Zero Matrix Alignment: Engage seamlessly with Experience Assurance (XA) and product lines at inception to mandate up-front collaborative planning, coordinate early trade-offs, and lock in co-owned business outcomes and financial targets.
• Lead Capital & Wallet Optimization: Own the comprehensive capital and operational budget planning for the Digital and XA organizations, masterfully managing rigorous trade-off discussions and capacity constraints mapped to proof-of-capacity models.
• Formulate Value Realization & Influence: Oversee macro strategic OKRs and KPIs to systematically measure the business return on core investments, leading a high-performing strategy team that serves as the primary liaison to corporate leadership through data-driven executive narratives.

Senior Director, Experience, Digital Strategy, Planning

• Create innovative, thought provoking, and highly leveraged “must-have insights” content
• Develop new insights and ideas through thought leadership
• Develop in-depth analysis to identify the root cause of a client’s sourcing, contracting, licensing, negotiation or vendor management barriers
• Demonstrate thought leadership in establishing insights positions across a team of analysts
• Research, analyze and predict market, pricing, licensing and commercial negotiation trends to provide actionable sourcing and contract insights
• Provide clients and prospects with actionable advice aligned to sourcing strategy, contract structure, negotiation planning, licensing optimization and Digital Experience Platform commercial decision making
• Create and deliver high value presentation materials on and off stage for Gartner events
• Support BTI and Sales by providing sales support
• Actively participate in innovation, ideation, and research discussions
• Be a mentor and a coach by supporting more junior team members
• Be client-centric while actively seeking to help clients engage regularly

Director Analyst – Sourcing, Contracts and Negotiations – Digital Experience Platforms, Adobe

• Support brand growth by identifying opportunities to increase GMV and helping develop competitive fulfillment solutions that align with each brand's business goals.
• Partner with internal teams and brand stakeholders to turn strategic initiatives into actionable plans that drive execution and measurable results.
• Manage day-to-day account health by monitoring key performance metrics including on-time delivery, inventory accuracy, customer satisfaction, forecasting, and sales, proactively addressing issues as they arise.
• Build trusted relationships with brand partners, lead regular communications, coordinate cross-functional initiatives, and deliver an exceptional client experience.
• Prepare and present business performance reporting with actionable insights, lead weekly business reviews, track open action items, and ensure timely follow-up to keep accounts on track.

Ecommerce Account Manager – Native Mandarin Speaking

• Lead the development and ongoing execution of the KCP eCommerce Analytics Roadmap aligned to commercial priorities and growth objectives.
• Partner closely with DTS, Category Management, eCommerce, Finance, Sales, and KCC stakeholders to integrate analytics into planning, execution, and performance tracking.
• Own and manage the KCP eCommerce technology and analytics stack, driving simplification, scalability, and synergies with KCC platforms and tools.
• Integrate AI and advanced analytics capabilities into eCommerce data, insights, and tools to enhance decision-making, forecasting, and opportunity identification.
• Translate complex data into clear, actionable insights, storytelling, and recommendations for senior leaders and cross-functional teams.
• Develop and maintain dashboards, performance scorecards, and standardized reporting across key eCommerce KPIs (traffic, conversion, content, share, pricing, availability).
• Support distributor and marketplace growth initiatives with data-driven insights tied to the eCommerce Playbook and joint business plans.
• Identify gaps, risks, and opportunities in data quality, coverage, and adoption; lead continuous improvement initiatives.
• Coach and enable internal teams on the effective use of eCommerce analytics tools and insights.

eCommerce Analytics Manager

• Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
• Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
• Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
• Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.
• Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
• Serve as the primary business point of contact for eCommerce product enhancements and innovation.
• Use performance insights to guide ongoing product and experience improvements.
• Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
• Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
• Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
• Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
• Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance.
• Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
• Identify opportunities for restaurant teams to enhance digital awareness and adoption.
• Manage project timelines from concept through launch and track post-launch impact.

Digital Channel Manager, eCommerce

• Serve as the primary steward of the Exostar brand, ensuring consistency across all internal and external communications
• Maintain and evolve brand standards, visual identity systems, templates, and creative guidelines
• Partner with marketing leadership to strengthen brand positioning and market differentiation
• Improve website usability, navigation, accessibility, and overall customer engagement
• Develop user journeys, information architecture recommendations, wireframes, and prototypes
• Lead UX/UI strategy and best practices across digital properties
• Create and oversee high-quality digital and print assets that support corporate marketing, product marketing, events, sales enablement, and executive communications
• Monitor emerging trends in digital design, accessibility, user experience, and customer engagement
• Help define the long-term roadmap for digital experience and brand evolution

Senior Brand & Digital Experience Designer

• Develop and implement the growth strategy for key customers
• Build, coach, and scale a high-performing team of National Account Managers, E-commerce strategists, Irrigation channel leaders, and sales support personnel
• Lead to achieve annual operating plan, monthly forecasts, and performance improvement initiatives
• Develop and maintain senior-level relationships with merchants, category managers, digital teams, and supply chain partners across all major accounts
• Lead strategy for major e-commerce customers including content optimization, SEO, product pages, digital campaigns, media optimization, and operational excellence
• Oversee sales forecasting, CRM accuracy, sales governance, and analytics capabilities

Vice President, Sales – Retail, E-Commerce, Irrigation

• Define and own the eCommerce five-year vision
• Lead and develop the eCommerce Annual and Strategic Business Plans
• Provide people leadership for eCommerce Gig program
• Evaluate and recommend marketplace expansions
• Own the eCommerce assortment strategy
• Manage efforts to ensure KCP products rank well in search results
• Mentor sales, finance, RGM, and marketing teams
• Lead product launch gate processes
• Develop and evolve eCommerce playbook
• Partner with RGM, Consumer and Category teams for Price Pack Architecture

eCommerce Product Manager

• Oversee, strategize and deliver all copywriting and content tasks. From social media posts, to email copy, landing page, advertorials, Facebook Ads, Video Scripts, blog posts, product pages, avatar research/creation and more.
• Coordinate with our marketing and creative teams to streamline our design, ads and video production processes.
• Emphasis on marketing angles, ad copy creation, video scripts, and other tasks related to marketing and sales performance.
• Write clear, attractive copy with a distinct voice
• Edit and proofread copy as needed
• Use direct response marketing principles

Copywriter, D2C, Direct Response, E-commerce

• Own search relevance strategy, including ranking signals and query understanding
• Define and evolve ranking policies (availability, price, popularity, fitment, recency)
• Lead improvements in query handling (synonyms, typo correction, rewriting)
• Run a zero-results reduction program with effective fallbacks
• Establish quality gates (offline evaluation + A/B testing) for all releases
• Design and evaluate experiments to drive measurable improvements
• Build and maintain a gold standard evaluation dataset (“truth set”)
• Prioritize and deliver a relevance roadmap across key query types
• Work closely with Engineering and Data Science to define features, signals, and evaluation criteria

Search Relevance Product Manager – eCommerce

• Own end‑to‑end execution of web and ecommerce initiatives, from intake through delivery
• Lead day‑to‑day project activities including planning, tracking, risk management, and stakeholder communication
• Ensure work is delivered on time, meets quality expectations, and supports platform stability
• Identify risks, dependencies, and tradeoffs; escalate larger decisions to leadership when appropriate
• Track project‑level budgets, forecasts, and actuals; monitor spend against plan and flag variances or risks
• Partner with stakeholders to prioritize and manage the business backlog
• Translate business requirements into clear, actionable work for IT and development teams
• Ensure IT Project Managers and development teams are executing to plan and aligned to priorities
• Track progress, manage scope, and maintain delivery transparency
• Support new initiative intake by developing lightweight business cases, including scope definition, high‑level effort estimates, dependencies, and expected benefits, in partnership with stakeholders
• Serve as the primary execution partner for Digital Marketing, Sales, and Product stakeholders
• Collaborate closely with IT development teams, IT Project Managers, and architects
• Manage day‑to‑day coordination with agencies and system integrators
• Serve as the primary day‑to‑day operational owner for external vendors, agencies, and system integrators
• Monitor vendor performance against plans and surface risks or issues to leadership
• Develop a strong working understanding of the web and ecommerce platforms to effectively partner with technical teams
• Help refine and guide existing delivery and intake processes

Web & eCommerce Project Manager

• Develop a world-class shopping experience on HP.com
• Manage conversions, inventory turns & site optimization through the E-commerce platform
• Analyze site search reports to develop redirect strategies
• Collaborate with cross-functional teams, including Category, Marketing, and Analytics
• Provide guidance on Print category merchandising plans
• Adjust site strategy based on assessment of the competitive landscape
• Manage web KPIs such as category conversion, left our site, AOV, abandon cart, bounce/exit rates

Ecommerce Site Merchandiser

• Define and own the website vision, roadmap, and prioritization framework aligned to company and go-to-market goals.
• Translate business objectives into clear requirements and measurable outcomes for key site journeys.
• Identify the highest-impact opportunities to improve navigation, messaging clarity, CTAs, and conversion paths.
• Partner closely with UX/design, web developers, and engineering leadership to deliver improvements and releases.
• Coordinate with content stakeholders to ensure pages and journeys are accurate, on-brand, and effective (this role is not expected to be the primary net-new writer).
• Establish an operating cadence for intake → planning → build → QA → approvals → release → measurement.
• Be meticulous about UX, brand consistency, accessibility, and performance across the site.
• Drive continuous optimization through structured testing (e.g., A/B tests), experimentation, and iterative improvements.
• Maintain site/platform stewardship in partnership with engineering: reliability, maintainability, performance, and scalable patterns.
• Own web analytics instrumentation, dashboards, and reporting (what’s working, what isn’t, and what we’ll do next).
• Define and track success metrics for top journeys and landing pages; use insights to inform roadmap decisions.
• Partner with stakeholders to ensure conversion definitions and KPIs are clear, consistent, and actionable.

Head of Web and Digital Experience

• Assist in driving the merchandise sales and margin of the brands they support through merchandising, navigation adjustments, site optimization, maintenance and analytics.
• Merchandising of webstore including taxonomy maintenance, product maintenance and attribution review;
• Promotion Creation and Execution of Pricing Events;
• Execute Site Optimization tasks inclusive of SEO best practices for Site Content, highlighting key items, sequencing of product to support promotion;
• Weekly/Monthly Reporting and Competitive Analysis
• Implement merchandising execution based on Manager, Brand eCommerce direction, including product sequencing, key item highlights, and promotional support.
• Apply and maintain badging and campaign support in alignment with approved merchandising and promotional strategies.
• Assist the Manager and Analyst with competitive reporting and KPI analysis, helping surface execution issues and optimization opportunities.

eCommerce Optimization Specialist

• Collaborate with and provide in depth data driven financial analysis to the Transportation, Planning and Allocation, and Ecommerce Operations teams.
• Complete an annual operating budget to be reviewed by digital strategy, FP&A and supply chain leadership.
• Manage financial forecasts and actual results of Ecommerce Delivery expenses.
• Provide perspective on what key performance indicators would have the most meaningful impact to the business and support operations partners in delivering an efficient balance between cost and service.
• Assist the Supply Chain Finance team with a strategic view and forecasts of merchandise volume flows.
• Partner with cross functional areas of the company to assess, analyze, and deploy transformation initiatives.
• Establish comprehensive financial and performance metric reporting.
• Conduct reviews of performance reports and dashboards.
• Create and maintain SQL code used to query Oracle Databases.
• Communicate results with Ecommerce Planning and Allocation teams.
• Create and maintain MS Access Database.
• Create and maintain Dashboards for Truck and Small Parcel shipping and handling.
• Audit Carrier invoice data for completeness and accuracy.
• Complete adhoc analyses for contract updates or service model changes.
• Establish new metrics with which to evaluate business performance and improve expense forecast accuracy.
• Manage accounting operations for $250M of Ecom shipping and handling expense.
• Prepare presentations for various audiences.

Financial Planning Manager – Ecommerce Logistics

• Execute product content enrichment within PIM
• Support new product setup and maintenance
• Perform pre- and post-production audits
• Manage assigned JIRA tickets and workflow updates

eCommerce Content Specialist

• Manage all aspects of Actual Arrival Dates for online SKUs
• Monitor performance of predictive delivery dates
• Ensure accurate calculation of AADs
• Execute User Acceptance Testing (UAT) for AAD

E-commerce Estimated Delivery Date Administrator

• Execute and test customer journey for online events, promotions, and product launches to drive traffic, conversion, and revenue
• Own the curation of seasonal gift guides and select curated shops using both data and merchant recommendations to promote discoverability, customer engagement & revenue
• Support quarterly global site taxonomy and refinement updates to ensure successful implementation on site
• Monitor inventory levels to adjust product placements based on availability and sales velocity
• Partner with cross-functional teams (Buying, Marketing, Creative) to ensure accurate and timely content execution
• Ensure accurate set-up and visibility of key digital services, such as Digital Stylists, across site touchpoints, and monitor customer engagement
• Provide weekly/monthly/quarterly reports on site performance, product findings method trends, and merchandising effectiveness
• Utilize data insights to make recommendations for improving product presentation and overall site performance
• Assist in pulling key KPIs for promotional events to understand drivers of performance against plan, and last year's benchmarks
• Help develop holistic recaps of live events to drive recommendations for immediate performance optimizations and post-event recaps to summarize key learnings
• Generate and maintain monthly navigation performance reports
• Support A/B testing initiatives and analyze results to inform future site navigation strategies
• Identify and work with cross-functional partners to troubleshoot any site navigational or SFCC setup issues that may arise
• Help identify and troubleshoot any on-site errors, broken links, or customer experience issues
• Monitor competitor sites for promotional marketing, merchandising trends and UX opportunities
• Advise on and partner with various internal teams to improve processes, identify opportunities, and scale best practice and governance for site setup

Ecommerce Specialist, Cross-Category

• Communicate product strategy and roadmap updates effectively to cross-functional stakeholders and leadership.
• Coordinate execution across multiple teams, squads, or pods to ensure seamless product launches and updates.
• Drive product innovation within the E-commerce segment, leveraging a culture of A/B testing and data-driven insights.
• Champion the customer voice across the product organization, prioritizing the roadmap based on user pain points and market dynamics.
• Demonstrate strong technical fluency by anticipating architectural tradeoffs and technical risks.
• Define and analyze complex metrics that inform the success of the product area, driving sustained impact on customer satisfaction and business OKRs.

Senior Product Manager – E-Commerce

• Lead the technical direction and growth of allegromicro.com.
• Partner with our Customer Engagement team to ensure the site and customer portal are easy to use and technically sound.
• Manage our global web presence, including the governance and optimization of automated, AI-driven translation services.
• Use data and visitor behavior to make the site easier to navigate and build a self-service roadmap.
• Design and lead A/B testing programs to optimize conversion paths.
• Manage the website’s 'to-do' list and serve as the main point of contact for our external web developers and agencies.

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