Digital Channel Manager, eCommerce

Yum! Center for Global Franchise Excellence

eCommerce Manager at KFC accelerating growth of app and web ordering platforms. Collaborating across product, technology, and marketing for seamless eCommerce experiences.

Posted 7/2/2026full-timePlano • Texas • 🇺🇸 United StatesSeniorLead💰 $116,910 - $123,405 per yearWebsite

About the role

Key responsibilities & impact

Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.
Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
Serve as the primary business point of contact for eCommerce product enhancements and innovation.
Use performance insights to guide ongoing product and experience improvements.
Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance.
Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
Identify opportunities for restaurant teams to enhance digital awareness and adoption.
Manage project timelines from concept through launch and track post-launch impact.

Requirements

What you’ll need

7-8 years in digital marketing, preferably with a background in driving digital adoption
Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
Strong business acumen and ability to translate insights into action
Excellent cross-functional project management and communication skills
Proven ability to influence roadmaps and drive measurable impact
Experience working in fast-paced, matrixed organizations

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Yum! Center for Global Franchise Excellence Website LinkedIn All Job Openings 1 - 10 employees 🤝 B2B 🛍️ eCommerce 🛒 Retail B2B
eCommerce
Retail Yum! Center for Global Franchise Excellence is part of Yum! Brands, Inc. , which operates a global network of over 60,000 restaurants under well-known brands such as KFC, Taco Bell, and Pizza Hut. Focused on building and partnering with franchise operators, the center aims to foster growth and excellence in franchising, while emphasizing sustainability and corporate responsibility across its operations in more than 155 countries. Digital Channel Manager, eCommerce Job not on LinkedIn 🔥 51 minutes ago 🏢🏡 Plano – Hybrid 💵 $116.9k - $123.4k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🛍️ E-commerce Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.
Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
Serve as the primary business point of contact for eCommerce product enhancements and innovation.
Use performance insights to guide ongoing product and experience improvements.
Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance.
Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
Identify opportunities for restaurant teams to enhance digital awareness and adoption.
Manage project timelines from concept through launch and track post-launch impact. 🎯 Requirements
7-8 years in digital marketing, preferably with a background in driving digital adoption
Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
Strong business acumen and ability to translate insights into action
Excellent cross-functional project management and communication skills
Proven ability to influence roadmaps and drive measurable impact
Experience working in fast-paced, matrixed organizations Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Web & eCommerce Project Manager 🕒 June 19 Simpson Strong-Tie 5001 - 10000 🤝 B2B Website LinkedIn All Job Openings Web & eCommerce Project Manager managing high-impact digital initiatives for Simpson Strong-Tie. Collaborating with cross-functional teams to deliver quality projects in web and ecommerce. 🏢🏡 Plano – Hybrid 💵 $93.4k - $158.8k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce 🦅 H1B Visa Sponsor Financial Planning Manager – Ecommerce Logistics 🕒 June 16 Catalyst Brands India 501 - 1000 👗 Fashion 🛒 Retail Website LinkedIn All Job Openings Financial Planning Manager providing financial analysis for Ecommerce Logistics at Catalyst Brands. Collaborating with teams to enhance operational efficiency and support financial objectives. 🏢🏡 Plano – Hybrid 💵 $138.1k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 🛍️ E-commerce View More Ecommerce specialist Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

ECommerce Performance TrackingDigital MerchandisingPromotional Campaign DevelopmentProduct Brief TranslationProcess Improvement Implementation

Soft Skills

Strategic ThinkingAdaptabilityInfluencing SkillsCommunication SkillsIntellectual Curiosity