Chief Marketing Officer

• Lead marketing strategies for midsize companies
• Collaborate with management teams of multiple companies
• Implement major growth initiatives in strategy and business management

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Develop RCM portfolio positioning and messaging
• Build and manage the content development engine
• Build sales enablement and proof systems
• Provide product marketing support for demand generation and ABM
• Drive portfolio growth and customer expansion messaging
• Lead market, customer, competitive, and performance insight

Senior Director, Product Marketing – RCM

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
• Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
• Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
• Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.
• Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.
• Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
• Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
• Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.
• Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
• Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
• Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

Marketing Director, Professional Division

• Drive overall account strategy on behalf of clients
• Document solutions and ensure deliverables meet client goals
• Manage all client deliverables and account growth
• Set overall strategic direction and vision
• Engage in scrum master activities
• Develop solutions that inspire the team and client

Engagement Director – Omni-Channel Marketing

• Work closely with the business to deliver measurable ROI, driving the successful execution of key strategic and cross-functional marketing initiatives ensuring active communication with all key stakeholders.
• Serve as national marketing business partner and advisor to the Regional President to drive marketing strategy and business development and collaborate on critical talent acquisition endeavors.
• Lead and supervise marketing leads and regional teams inclusive of performance management, development, hiring, staffing, and managing priorities in collaboration with regional President.
• Be responsible for functional alignment of core marketing functions including business development, property marketing, creative/brand, digital strategy, content development, PR, and communications (internal/external).
• Liaise with the national team to help facilitate the implementation of global and national initiatives regionally and locally.
• Serve as a key collaborator with regional Strategic Projects Team, to implement and cascade best practices and training, and oversee the strategic approach and elevation of deliverables cross-regionally.
• Be responsible for optimizing the region’s pursuit process from inception through completion, driving, and overseeing strategic approach, deliverables/mediums, pitch rehearsals, and presentation coaching.
• Participate in select high-profile client-facing pitch presentations and meetings, leading the marketing component and deliverables.
• Be a key collaborator with research and GIS functional departments to drive connectivity and elevate deliverables.
• Ensure platform and process alignment through strategic consolidation and/or recommendations of preferred vendor platforms/subscriptions.
• Implement and scale best practices cross-regionally.
• Enforce workflow management system(s) across the region to monitor and track KPI’s with marketing, research, and GIS functions.
• Develop and deliver tracking reports, presentations, and analytics on progress of priorities, goals, activities, and programs; monthly, quarterly, semiannually, and annual presentations and reporting.
• Engage regional counterparts to share best practices and collaborate, bringing higher effectiveness and efficiency to the region.

Marketing Director

• Build and lead commercial infrastructure across sales, marketing, pricing, and go-to-market strategy
• Create systems, accountability, and operational clarity that support growth
• Establish structure that empowers sales teams and improves execution
• Drive CRM adoption, forecasting discipline, and pipeline visibility
• Recruit top talent and foster a high-performance environment
• Balance autonomy with accountability across the organization
• Lead multiple initiatives while maintaining alignment and momentum
• Bring order, consistency, and execution without creating bureaucracy

Director of Sales – Marketing

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Senior Director, Product Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Lead the strategy, execution, and performance of all marketing initiatives
• Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue targets
• Build and mentor a high-performing marketing team across various channels
• Partner with executive leadership to strengthen market visibility through thought leadership
• Optimize customer acquisition and increase market share within healthcare provider segments
• Drive multi-channel campaigns and implement performance marketing frameworks
• Establish full-funnel attribution models connecting investments to revenue outcomes
• Own product positioning and differentiation in a competitive healthcare IT landscape
• Build a strong brand presence and thought leadership within healthcare markets

Director of Marketing

• Articulate the unique market strengths of our highly technical database products.
• Define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue.
• Partner with Sales and Product teams to align marketing strategy with how the business grows, which includes shared definitions of lead quality and pipeline contribution.
• Practice servant leadership in your role and as the manager of the marketing team.
• Travel to events and other office locations- expect to travel 30-35% of the year.
• Develop FairCom’s brand and voice, ensuring alignment across departments, content, and all customer touchpoints.

Senior Marketing Director

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.
• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.
• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.
• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

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