Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

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CMO – West

• Develop and execute comprehensive, segment-specific marketing strategies and annual plans
• Lead the creation of compelling positioning, messaging, content, and campaigns
• Drive brand preference and recommendation among professional audiences
• Build and optimize an integrated marketing mix
• Establish clear KPI’s, track performance and continuously optimize programs
• Lead, coach and develop the Professional Division marketing team
• Identify, negotiate, & cultivate strategic partnerships
• Stay ahead of industry trends, competitive activity, and emerging opportunities
• Collaborate with global and regional marketing teams

Director, Professional Division

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

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VP of Marketing

CMO – West

Director, Professional Division

Director of Marketing