VP of Marketing

brightfin

VP of Marketing at brightfin defining AI-Native IT Spend Optimization. Building the marketing function and leading demand generation strategies in a competitive market.

Posted 6/11/2026full-timeRemote • Alabama, Alaska, Connecticut, District of Columbia, Hawaii, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, New Hampshire, New Mexico, North Dakota, Rhode Island, South Dakota, Vermont, Virginia, West Virginia • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

CloudOracleServiceNow

About the role

Key responsibilities & impact

Build the function and own the category narrative
Demand generation and account-based marketing
Pipeline contribution to new ARR
Competitive displacement strategy with Apptio accounts
Manage content, thought leadership, and the Brightfin podcast
Oversee brand, website, and all external communications
Publish the Annual IT Spend Optimization Benchmark
Build and lead an outcome-obsessed team

Requirements

What you’ll need

Enterprise B2B SaaS marketing leadership at the VP level
Track record of building pipeline for complex, multi-stakeholder enterprise sales
A builder identity
Deep familiarity with the enterprise CIO and IT finance buyer
Category creation or market repositioning experience
An AI-native working style
Strongly preferred: experience in or adjacent to TEM, ITFM, FinOps, IT Asset Management, or cloud cost management
ServiceNow ecosystem fluency
PE-backed growth company experience
Competitive displacement experience against entrenched incumbents (IBM, SAP, Oracle, or similar)
Podcast or content-led marketing experience

Benefits

Comp & perks

Competitive base salary
Performance bonus
Full suite of health, dental, vision, and retirement benefits
Flex PTO
Fully remote within the US

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationaccount-based marketingpipeline contributioncompetitive displacement strategycontent managementthought leadershippodcast managementcategory creationmarket repositioningcloud cost management

Soft Skills

leadershipteam buildingoutcome obsessionbuilder identitycommunication