Chief Marketing Officer

• Lead global downstream marketing activities for the VELYS Spine, including NPI execution, international expansion, and alignment to overall business performance objectives.
• Drive commercialization strategy and execution, inclusive of forecasting alignment, pricing frameworks, and integration omnichannel campaigns.
• Serve as the primary global liaison to regional markets, enabling successful product launches and commercialization across priority international markets, with a focus on G10 markets, in partnership with International marketing and business leaders.
• Support achievement of global revenue and performance targets, including meaningful contribution from priority G10 markets, ensuring alignment to inventory, demand planning, and financial objectives.
• Contribute to organizational effectiveness by supporting talent development and capability building within Global Growth Marketing (GGM) team.
• Directs managers and/or senior individual contributors in a matrixed environment, with accountability for talent development through ongoing coaching, feedback, and career planning.
• Develops, analyzes, and advances key objectives aligned to the vision and strategy of VELYS Spine and GGM, partnering cross-functionally (e.g., finance, medical, R&D, sales, and global/regional teams) to effectively shape and execute brand plan.
• Builds and sustains mutually beneficial relationships with key customers to understand business needs and translate insights into actionable growth opportunities.
• Communicates VELYS Spine strategies and initiatives across teams and represents VELYS Spine on core cross-functional teams.
• Partners across functions to help establish and implement processes and ways of working that enable effective execution of digital strategies and campaigns.
• Leads selection and management of external vendors and strategic partners to support VELYS Spine priorities, including contributions to pipeline direction, business planning, and business development opportunities.
• Advances customer acquisition and growth by leveraging innovation and identifying new opportunities to strengthen marketing impact.
• Ensures alignment to GGM operating principles and delivers results against key performance indicators.
• Guides the creative and strategic direction of marketing initiatives to ensure efficient use of resources and strong integration of customer insights into product and commercialization strategies.
• Oversees operational aspects of the team, including budget management, performance, and compliance, and supports workforce and succession planning to meet evolving business needs.
• Fosters a purpose-driven environment by aligning with DS’ Humanly Moved mission and Leadership Imperatives with team and enterprise strategies and goals.

Director, Global VELYS Downstream Marketing – Spine

• Oversee the development of strategic US brand plan for Friedreich Ataxia
• Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization
• Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks
• Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial
• Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
• Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance
• Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization
• Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution
• Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues
• Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people
• Develop brand goals and forecasts and measure results
• Partner with Finance to understand performance dynamics and to evaluate business opportunities
• Develop, track and assess key brand performance metrics
• Ensure marketing programs and campaigns are executed effectively and efficiently and within budget
• Develop programs and tools for optimal sales force effectiveness
• Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities
• Ensure strong ROI on all investments
• Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support

Senior Director, Marketing – Rare Disease, Friedreich Ataxia

• Own the strategy and the operating model
• Coach a team of exceptional marketers and build the marketing operating system to continuously raise the bar for quality, accountability, and impact.
• Establish clear priorities, success metrics, and operating rhythms that keep the team focused on the highest-leverage work.
• Deploy budget with discipline, tying every dollar back to pipeline, revenue, and measurable outcomes.
• Own marketing's contribution to qualified pipeline, ensuring we’re testing and scaling what works across paid digital, organic, field, event, and OOH channels.
• Build account-based programs that reach enterprise procurement, finance, and IT buyers across digital and traditional channels.
• Ensure we’re ahead of the curve in modern GTM engineering and the shifting landscape of how buyers research solutions (GEO/AIO).
• Become an expert in our platform, our customers, and our competitive landscape. Stay close to the customer by joining key QBRs and sales calls.
• Continuously sharpen positioning, messaging, and differentiation that lands with our ICP.
• Partner with Sales and Customer Success to diagnose funnel performance, find conversion gaps, and launch measurable experiments that move the numbers.
• Partner with Product to bring new agentic capabilities to market, ensuring every launch is clear, differentiated, and impossible to ignore.
• Shape the company's voice while making our customers the heroes of every story we tell.
• Inspire the team to develop creative campaigns that stand out, differentiate our brand, and drive engagement.
• Regularly meet with our PR agency, industry analysts and media, delivering quality briefings with a high level of preparation and collecting intel.
• Build AI systems and workflows that let a small, exceptional team accomplish what traditionally required a much larger organization.
• Jump into campaigns, messaging, launches, presentations, customer conversations, or funnel analysis whenever the business needs it.
• Lead from the front; set direction while staying connected to execution.

VP – Head of Marketing

• Lead the design, optimization, and execution of the Commercial Review Committee (CRC/MLR) process, ensuring alignment with Marketing, Regulatory, Legal, Medical, and Compliance stakeholders
• Continuously assess and improve CRC workflows, identifying bottlenecks, redundancies, and cycle-time challenges; proactively propose and implement solutions to enhance efficiency and quality
• Serve as primary CRC operations lead, either directly coordinating reviews or managing an outsourced/vendor-supported model depending on capacity and business needs
• Establish and manage CRC governance forums, including coordinating CRC steering committees, setting agendas, and aligning stakeholders on process improvements and priorities
• Lead and coordinate the Executive Review Committee escalation governance committee
• Partner with IT and cross-functional teams to manage systems supporting CRC workflows (e.g., Veeva PromoMats or similar), including user access, license management, and system enhancements
• Lead the development and delivery of training programs for CRC processes, systems, and ways of working across Marketing and cross-functional partners
• Stay current on industry best practices, emerging technologies, and innovation (including AI-enabled content and review solutions); identify opportunities and drive adoption of new capabilities to improve efficiency and scalability
• Collaborate cross-functionally to evaluate and enhance the end-to-end content lifecycle, including:
• Content intake and planning
• Content creation and modular content strategy
• Digital asset management (DAM) and content libraries
• Content reuse and optimization
• Develop and align stakeholders to a forward-looking roadmap for content operations maturity and implement prioritized enhancements
• Lead the vendor selection, process development, and day to day coordination with marketing and other partners on materials printing and fulfillment management
• Partner closely with Marketing leadership to forecast review volume, assess capacity, and plan for fluctuations in workload and complexity
• Proactively identify risks related to throughput, timelines, or resource constraints and develop mitigation plans in alignment with cross-functional stakeholders
• Drive integrated planning and scheduling of marketing materials through the CRC process to ensure timely delivery of key campaigns, launches, and field materials
• Act as a central point of coordination across Marketing, Regulatory, Legal, Medical, and Compliance to ensure alignment on priorities and timelines
• Manage external vendors and agency partners supporting:
• CRC operations (if outsourced components are implemented)
• Print, fulfillment, and material distribution
• Define scope of work, performance expectations, and service-level agreements (SLAs) for vendors
• Monitor vendor performance against KPIs and drive continuous improvement
• Track budgets related to marketing operations and vendor services, ensuring efficient and compliant resource utilization
• Define, implement, and track KPIs for marketing operations and CRC performance, including cycle times, approval rates, rework levels, and throughput
• Develop and maintain operational dashboards and reporting to provide transparency into process performance and identify improvement opportunities
• Use data-driven insights to continuously refine processes and improve effectiveness
• Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
• Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
• Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
• Some international travel may be required
• Other duties as assigned

Senior Manager – Marketing Operations, Commercial Review

• Lead HCP marketing strategy for Ficera’s lead indication
• Develop and execute the HCP launch plan across key channels
• Lead the development of the HCP messaging platform
• Oversee HCP Digital/Media strategy and execution
• Serve as a resource and collaborate with various teams
• Engage with physician experts to identify market needs
• Partner with sales training and field leadership
• Ensure compliant marketing processes and budget tracking

Director, HCP Marketing

• Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
• Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
• Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
• Own executive-level readiness and accountability for successful launches and revenue impact.
• Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
• Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
• Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
• Ensure consistency and quality of messaging across all customer touchpoints and regions.
• Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
• Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
• Influence product strategy and investment priorities based on market opportunities and emerging trends.
• Champion a customer-centric approach across the organization.
• Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
• Ensure alignment between product marketing initiatives and pipeline/revenue goals.
• Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
• Drive innovation in channels, storytelling, and engagement to accelerate growth.
• Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
• Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
• Build scalable partner enablement programs and frameworks to expand reach and market penetration.
• Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
• Supervise, coach, and evaluate team members to ensure high performance and professional development.

Associate Director – Product Marketing

• Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio
• Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue
• Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production
• Champion the integration of AI across marketing workflows
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
• Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market
• Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels
• Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance
• Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives

Director, Global Strategic Marketing

• Collaborate with senior leadership and key business partners to streamline data operations and align marketing efficiency goals with overall business strategy.
• Provide leadership and operational support to the global presentation production teams, North America marketing partners, and direct reports.
• Manage and optimize cross-functional teams, foster creativity, and drive innovative marketing operation strategies to elevate efficiency across the NA marketing department.
• Lead strategic collaboration with marketing, data, and technology to streamline and ensure data integrity, improve automation processes, and elevate data operations.
• Measure impact and provide regular executive level reporting on projects.
• Initiate and define annual roadmaps and oversee participation in special projects related to data operations and marketing efficiency.
• Collaborate with technology to optimize marketing tools and platforms.
• Stay apprised of industry trends and emerging technologies to implement innovative marketing solutions; evaluate new and existing technology to increase and improve user experience.
• Oversee internal communications and training strategies to enhance employee engagement with new and existing marketing processes.
• Articulate the future state of how the marketing team can function, including best practices of how to work (operations), how to best take advantage of technology capabilities (platform and data), and how marketing capabilities evolve in-line with marketing strategy.
• Enhance platforms to support efficient and scalable processes for reporting and analytics, data automation, and marketing operations.
• Operate with an ownership mindset, proactively identify problems, and engage the right people to understand and creatively solve them.
• Foster a collaborative, forward-thinking, and results-driven culture within the marketing department and beyond.
• Set clear performance expectations, conduct regular evaluations, and provide professional development opportunities.
• Attend relevant industry conferences, corporate sessions, internal meetings and 1:1s.
• Extensive MS PowerPoint, Excel, and content management system (Seismic) work related to data operations and marketing collaboration.

Director, North America Marketing Operations

• Lead the development of the US HCP education strategy aligned to brand goals, lifecycle stage (including launch-readiness), and key customer segments.
• Translate brand strategy, positioning, and customer insights into actionable, differentiated education plans.
• Identify priority HCP segments (specialists, community providers, advanced practice providers, etc.) and tailor education approaches accordingly.
• Serve as the education lead in brand planning, ensuring strong integration across omnichannel touchpoints.
• Oversee the design and execution of HCP education programs, including:
• Peer-to-peer programs and speaker bureaus
• Congress strategy and educational presence
• Workshops, advisory boards, and training events
• Digital and on-demand learning platforms
• Develop compelling, insight-driven educational content aligned to clinical data and brand narrative.
• Ensure consistent and differentiated HCP experience across channels and programs.
• Act as a central integrator across Marketing, Customer Engagement, Medical Affairs, Field Sales, Market Access, and Customer Experience teams.
• Partner closely with:
• Brand leads on strategy and messaging
• Medical Affairs on scientific accuracy and non-promotional education
• Field teams to enable execution and feedback loops
• Align with regulatory, legal, and compliance partners to ensure all programming meets internal and external standards.
• Build and manage relationships with key opinion leaders (KOLs), faculty, and professional societies.
• Support pre-launch readiness by:
• Mapping educational gaps and opportunities
• Building foundational disease-state education
• Developing launch-phase HCP onboarding and training strategies
• Manage and lead external agency partners and vendors
• Own professional education marketing budget, ensuring effective resource allocation
• Define KPIs and success metrics (engagement, reach, behavior change, impact on brand performance).

• Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building.
• Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
• Localize global brand positioning and messaging so it resonates across NORAM.
• Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
• Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
• Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
• Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
• Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
• Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
• Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
• Strong growth in direct traffic and branded search volume across NORAM
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight-driven campaigns that deliver both performance and brand impact
• A scalable, full-funnel brand marketing engine embedded across markets
• A high-performing team with strong cross-functional alignment

Senior Director, Brand Marketing

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline.
• Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
• Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
• Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
• Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
• Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
• Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
• Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
• Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
• Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
• Other duties as assigned because every day is different in hospitality!

Senior Director of Marketing

Senior Director – Marketing

• Build, lead, and develop a team of 6–7 Strategic Segment Managers
• Establish and continuously improve the function’s operating model
• Coach Segment Managers to become recognised external thought leaders
• Synthesize individual segment intelligence into a company-level market view
• Identify white space opportunities
• Partner with the VP of Corporate Development to build M&A business cases
• Own the organization’s MRD framework
• Review and approve all MRDs before they enter product roadmap discussions
• Build PerkinElmer’s external market presence
• Drive the annual global growth-priority planning process across product lines
• Own the Strategic Segments function budget
• Track and report function KPIs.

Senior Director, Strategic and Commercial Marketing

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
• Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
• Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way
• Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market.
• Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works.
• Lead marketing and PR for new venue openings from pre-launch through post-open momentum.
• Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming.
• Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR.
• Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments.
• Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team.
• Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing.
• Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities.
• Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

Director Integrated, Field Marketing

• Architect and oversee a comprehensive, multi-channel marketing and communications strategy
• Define the strategic vision for national content
• Manage and refine GC’s national brand strategy
• Leverage data and analytics to drive digital marketing growth
• Define the strategic PR roadmap
• Build and maintain relationships with key media outlets
• Lead daily content creation and project management
• Engineer communication workflows and infrastructure
• Lead, mentor, and coach the communications team

Director, Marketing & Communications

• Define and lead KAYAK's lifecycle marketing strategy and CRM efforts as a key lever for app performance — partnering with lifecycle specialists on email, push notifications, and in-app messaging to drive activation, repeat usage, and retention for acquired users; ensuring communications are timely, relevant, and personalized.
• Lead and scale KAYAK’s global app acquisition strategy, owning the end-to-end app growth funnel from awareness and install through to first booking — with a strong emphasis on volume, user quality, and cost efficiency.
• Design and execute multi-channel paid app acquisition programs (e.g., across search, social, and other app networks), defining clear KPIs and optimization frameworks to drive sustainable growth.
• Own and evolve the “Get the App” (GTA) and web-to-app journey, partnering with Product and Engineering to improve deep linking, on-site placements, and conversion from web traffic into installs.
• Oversee App Store Optimization (ASO) across iOS and Android, improving organic discoverability, rankings, and store conversion in collaboration with Creative and Product teams.
• Define and align app growth targets and forecasts with Commercial Marketing and Finance, creating a clear view of channel performance, budget needs, and expected returns.
• Build, mentor, and lead a high-performing team (including specialists across app acquisition and lifecycle), setting clear goals, providing regular feedback, and creating growth opportunities that help each person do their best work.
• Collaborate cross-functionally with Brand Marketing, Product, Engineering, Analytics, and regional marketing teams to ensure app acquisition and lifecycle plans are aligned with broader brand, product, and commercial priorities.
• Partner closely with Analytics and Data Science to refine measurement and attribution (e.g., CPI, CAC, ROAS, LTV, payback), run experiments, and translate insights into actionable recommendations for senior leadership.
• Stay current on platform changes, privacy developments, and industry best practices in mobile growth, bringing new ideas into the roadmap and helping KAYAK maintain a competitive edge in app marketing.

Director, App Acquisition & Lifecycle Marketing

• Develop and provide the strategic vision and direction for the ABM strategy across multiple account tiers and market segments
• Build tiered ABM programs (1:1, 1:few, and 1:many)
• Partner with Sales and Account Management to co-create account plans
• Design and orchestrate integrated ABM campaigns across channels
• Leverage insights from CRM, marketing automation, web analytics, and third-party data
• Collaborate with Product Marketing and Content teams to adapt core messages
• Coordinate executive and SME engagement for key accounts
• Build and maintain account-level dashboards and reporting in partnership with Marketing Operations and Sales Operations
• Continuously test, optimize, and scale ABM tactics
• Champion ABM within Trinity, educating stakeholders on best practices

Associate Director, Account Based Marketing

• Own the full-funnel journey infrastructure at Zelis
• Architect and operate the marketing automation systems
• Build and govern the systems, models, and measurement frameworks
• Design and operationalize dynamic, multi-channel buyer journeys
• Implement “next best action” logic
• Own the strategy, configuration, and ongoing optimization of HubSpot
• Partner with Data & Analytics and Digital Experience teams
• Own the operational connection between marketing-generated demand and sales action
• Establish and maintain journey-level measurement frameworks
• Lead and develop a high-performing team

Chief Marketing Officer jobs in Massachusetts

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Director, Global VELYS Downstream Marketing – Spine

Director, Global VELYS Downstream Marketing – Spine

Senior Director, Marketing – Rare Disease, Friedreich Ataxia

VP – Head of Marketing

Senior Manager – Marketing Operations, Commercial Review

Director, HCP Marketing

Associate Director – Product Marketing

Director, Global Strategic Marketing

Director, North America Marketing Operations

Director, HCP Marketing

Senior Director, Brand Marketing

Senior Director of Marketing

Senior Director – Marketing

Senior Director, Strategic and Commercial Marketing

Director Integrated, Field Marketing

Director, Marketing & Communications

Director, App Acquisition & Lifecycle Marketing

Director, App Acquisition & Lifecycle Marketing

Associate Director, Account Based Marketing

Director, Demand Generation Marketing