Chief Marketing Officer

• Build the function and own the category narrative
• Demand generation and account-based marketing
• Pipeline contribution to new ARR
• Competitive displacement strategy with Apptio accounts
• Manage content, thought leadership, and the Brightfin podcast
• Oversee brand, website, and all external communications
• Publish the Annual IT Spend Optimization Benchmark
• Build and lead an outcome-obsessed team

VP of Marketing

• Develop and execute a strategic marketing plan
• Partner closely with the Head of US Marketing to lead a comprehensive marketing strategy for the US wealth and global enterprise business
• Lead a team of marketing managers and specialists
• Build and mentor high-performing teams
• Contribute to budget management
• Responsible for implementing marketing tactics aimed at building brand awareness
• Accountable for continuous evaluation of marketing plan
• Partner with the Head of US Marketing on key initiatives
• Actively participate in high-level strategic decision-making processes
• Foster long-term, strategic partnerships
• Make strategic decisions that balance competing priorities
• Create and lead the execution of launch strategies
• Develop and lead the execution of product and thematic campaigns

Strategic Relationship Director

• This job is responsible for significant contributions to the development and delivery of the overall marketing strategy
• Key responsibilities include using data to inform marketing program deliverables
• Interacting actively with multiple business partners to support priorities and project direction
• Using advanced logic to make complex decisions and judgements with a noticeable impact felt on functional results
• Identifying risks and opportunities and defining and delivering strategic solutions

Marketing Director – Marketing Strategy, Integration

• Own integrated campaign planning in support of brand strategy.
• Create new and expanded capacity within network Schools by positioning Outward Bound as a valued educational partner to families, schools, and community-based organizations.
• Strengthen a leading-edge research and development engine to continuously improve program quality and outcomes.
• Lead paid and performance strategy across owned and organic channels.
• Direct agency partners on media planning and reporting; extend coordination to influencer and direct-buy opportunities when applicable.
• Develop and maintain the infrastructure that enables Schools and external partners to create higher-quality content, providing storyboarding guidance, asset standards, and production resources.
• Drive earned media and brand visibility strategy by proactively identifying opportunities to reach new audiences.

Marketing Director

• Lead top-of-funnel growth strategies to build awareness and attract new customers.
• Serve as the public face of AWeber, engaging with audiences through various channels.
• Develop relationships with key industry players and partners to create growth opportunities.
• Own marketing funnel from acquisition to retention, ensuring revenue growth.
• Act as a player-coach, guiding the marketing team while also contributing personally.
• Enhance product marketing and positioning for maximum impact.
• Build an AI-native marketing function for efficiency and scale.
• Maintain a close connection with customers to inform marketing efforts.

Chief Growth Officer

• Develop and execute the marketing strategy that drives member growth, engagement, and long-term value.
• Ensure we attract the right advisors, convert them into members, and engage them throughout their lifecycle, shaping and strengthening our reputation in the market along the way.
• Bring together brand, demand generation, content, and lifecycle communications within a small, high-performing team.
• Identify where we invest, where we experiment, and how we measure success.
• Work with the VPs of Emerald and Sapphire to set marketing strategy and define positioning.
• Collaborate closely with Sales, Sales & Marketing Operations, Member Success, and Product to translate business goals into clear marketing priorities and ensure alignment across the funnel.

Director of Marketing

• Lead strategy and execution of multi-channel marketing programs
• Oversee paid acquisition efforts to optimize customer acquisition costs
• Cultivate influencer and analyst relationships in HR tech
• Manage PR efforts for thought leadership
• Lead high-performing marketing team

Head of Marketing

• Define the market narrative for Intapp Time and Profitability
• Partner with Product to influence roadmap priorities
• Go-to-market strategy for Celeste-powered capabilities
• Lead end-to-end product launches

Product Marketing Director – Time & Profitability Intelligence

• Develop and evolve the demand generation strategy across paid media, SEO, email, and multi-channel programs
• Build and manage ABM programs and account signaling to identify priority accounts in the market
• Drive top-of-funnel volume and audit channel performance to optimize spend and lead activation
• Own lifecycle marketing programs from onboarding through adoption
• Execute campaigns for retention, expansion, and enterprise awareness
• Develop and manage enterprise pilot support materials
• Develop and maintain repeatable GTM launch playbooks for new features and product releases
• Partner with Head of Marketing on positioning and messaging to ensure go-to-market materials create a compelling narrative
• Equip Sales with the narratives, collateral, battlecards, ROI tools, and proof points needed to convert and expand accounts
• Manage, mentor, and develop a small team
• Set content and digital priorities in alignment with growth strategy
• Serve as a senior cross-functional partner to Sales, IRR, and Product

Director of Marketing – Growth & Product

• Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business
• Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI
• Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team
• You will be the subject matter expert on Ideal Customer Persona (ICP) for the business
• Own the creation of elite sales enablement materials and content that empower our global teams to effectively activate our solutions value across the customer lifecycle
• Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success

Product Marketing Director – Health Systems

• Manage a team of product marketing strategists and consultants who create comprehensive marketing campaigns to meet business objectives for the annuity product line.
• Build product marketing strategies for annuities to drive revenue results for the business.
• Drive customer-centricity into the product roadmap by consistently championing the voice of customer and advisor in the product development lifecycle.
• Create core product collateral to easily communicate how we meet client and financial professional needs.
• Engage distribution teams and business stakeholders for buy-in and input.

Marketing Director, Annuity Products

• Define and lead the end-to-end marketing platform strategy—aligning Brand & Marketing priorities with enterprise technology capabilities and roadmaps to deliver scalable, reusable solutions.
• Serve as an executive leader for Martech ecosystems, shaping vision, roadmaps, business cases, and delivery plans in partnership with ETX, Data, Marketing leaders, and vendors.
• Provide oversight of the marketing technology portfolio, ensuring investments deliver measurable marketing and business value.
• Drive cross-channel digital experiences and recommend customer and advisor journeys that improve usability, adoption, and outcomes—especially for field advisor Martech.
• Increase platform adoption and ROI through user education, enablement, and storytelling—helping teams understand how to use tools and data to solve business problems.
• Refine governance, operating models, and processes to improve intake, prioritization, rollout, and ongoing optimization; stay current on best practices and influence the organization toward best-in-class solutions.
• Lead and develop a team of marketing technology product managers, portfolio managers, and operations consultants, building strong partnerships across Marketing, Technology, Data, and implementation partners.

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