Director, HCP Marketing

Xenon Pharmaceuticals Inc.

Director of HCP Marketing at Xenon Pharmaceuticals, developing brand education strategies and overseeing program execution. Collaborating with cross-functional teams to ensure effective product adoption in the US market.

Posted 7/14/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $230,377 - $255,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing HCP education strategies aligned with brand goals, ensuring compliance with regulatory standards while effectively managing cross-functional teams and external partnerships. Proficient in data-driven decision-making and performance tracking to optimize educational impact and engagement.

Highest-signal resume keywords

HCP Education StrategyCross-Functional LeadershipCompliance and Regulatory UnderstandingData-Driven Decision-MakingBrand and Commercial Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HCP MarketingProfessional EducationMedical EducationProduct Launch SupportKPI Definition and Tracking

Soft Skills

Exceptional CommunicationStorytellingInfluence SkillsAbility to Manage Multiple Priorities

Tools & Technologies

Digital Learning PlatformsOn-Demand Learning Tools

Industry Keywords

FDAPhRMAACCMEOmnichannel TouchpointsKey Opinion Leaders

About the role

Key responsibilities & impact

Lead the development of the US HCP education strategy aligned to brand goals, lifecycle stage (including launch-readiness), and key customer segments.
Translate brand strategy, positioning, and customer insights into actionable, differentiated education plans.
Identify priority HCP segments (specialists, community providers, advanced practice providers, etc.) and tailor education approaches accordingly.
Serve as the education lead in brand planning, ensuring strong integration across omnichannel touchpoints.
Oversee the design and execution of HCP education programs, including:
Peer-to-peer programs and speaker bureaus
Congress strategy and educational presence
Workshops, advisory boards, and training events
Digital and on-demand learning platforms
Develop compelling, insight-driven educational content aligned to clinical data and brand narrative.
Ensure consistent and differentiated HCP experience across channels and programs.
Act as a central integrator across Marketing, Customer Engagement, Medical Affairs, Field Sales, Market Access, and Customer Experience teams.
Partner closely with:
Brand leads on strategy and messaging
Medical Affairs on scientific accuracy and non-promotional education
Field teams to enable execution and feedback loops
Align with regulatory, legal, and compliance partners to ensure all programming meets internal and external standards.
Build and manage relationships with key opinion leaders (KOLs), faculty, and professional societies.
Support pre-launch readiness by:
Mapping educational gaps and opportunities
Building foundational disease-state education
Developing launch-phase HCP onboarding and training strategies
Manage and lead external agency partners and vendors
Own professional education marketing budget, ensuring effective resource allocation
Define KPIs and success metrics (engagement, reach, behavior change, impact on brand performance).

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred
10+ years of relevant management experience or combination of degrees and experience including 3–5+ years in HCP marketing, professional education, or medical education roles
Proven experience supporting product launches or major brand milestones
Strong cross-functional leadership in a matrixed environment
Deep expertise in HCP engagement and education strategy
Strong brand and commercial acumen (especially in launch environments)
Understanding of compliance and regulatory requirements (FDA, PhRMA, ACCME as applicable)
Exceptional communication, storytelling, and influence skills
Data-driven decision-making and performance tracking
Ability to manage multiple priorities in a fast-paced environment
Ability to travel up to 25–40% (congresses, field engagement, training programs)

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Short- & long-term disability
Accidental death & dismemberment
Life insurance programs
Employee Assistance Program
Travel insurance
Retirement savings programs with company matching contributions
Vacation days
Personal days
Sick days
End-of-year company shutdown
Tuition Assistance program for advanced degrees