Xenon Pharmaceuticals Inc.

Marketing

• Lead the development of a comprehensive U.S. patient and caregiver marketing strategy, including unbranded disease education and branded patient engagement initiatives
• Define patient and caregiver value propositions, journey frameworks, and engagement strategies across the continuum of care
• Ensure a deeply patient‑centric approach that reflects real‑world needs, barriers, and lived experiences
• Serve as the Patient Marketing lead for U.S. launch readiness, ensuring patient programs, materials, and services are launch‑ready
• Partner with cross‑functional launch teams to integrate patient marketing into overall brand and launch strategy
• Develop phased launch plans that evolve from pre‑launch education through post‑launch activation and adherence support
• Lead development of an integrated, compliant patient engagement ecosystem, including digital, non‑personal, and field‑enabled channels
• Oversee creation of patient‑focused content, tools, and resources that support education, onboarding, activation, and persistence
• Leverage data, analytics, and insights to optimize patient engagement and personalize experiences over time
• Partner closely with Patient Advocacy to ensure patient voices and perspectives are embedded across strategy, content, and programs
• Support development and execution of patient advisory boards and community engagement initiatives
• Ensure alignment with advocacy partners while maintaining compliance and transparency
• Collaborate with Medical Affairs, Patient Services, Market Access, Legal, Regulatory, Compliance, and Commercial Operations to deliver a cohesive patient experience
• Partner with Insights & Analytics to define success metrics, monitor performance, and continuously improve patient programs
• Act as the patient marketing subject‑matter expert to senior leadership and cross‑functional stakeholders
• Select, manage, and lead external agency partners and vendors
• Own patient marketing budgets, ensuring effective resource allocation and ROI
• Ensure all activities adhere to regulatory, legal, and promotional review requirements
• Build, mentor, and lead a high‑performing Patient Marketing team
• Foster a culture of collaboration, accountability, innovation, and patient‑first thinking
• Develop patient marketing capabilities that can scale with portfolio and organizational growth
• Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
• Plan and manage budget proposals and approved budgets in accordance with the Company’s strategic and operating plans and Finance policies
• Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
• Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
• Other duties as assigned

Senior Director, US Patient Marketing