Associate Director – Product Marketing

DeepHealth

Associate Director of Product Marketing leading go-to-market strategy for Enterprise Informatics products. Shaping market presence, building scalable GTM frameworks, and developing high-performing teams.

Posted 7/16/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesSenior💰 $150,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in defining and executing global go-to-market strategies, with a strong focus on product marketing, messaging frameworks, and cross-functional collaboration. Proven ability to leverage market intelligence and analytics to drive strategic decisions and optimize campaign performance.

Highest-signal resume keywords

Product Marketing StrategyCross-Functional CollaborationMarket Intelligence DevelopmentProject ManagementAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchMessaging FrameworksSales Enablement MaterialsMarket Impact AnalysisStrategic Positioning

Soft Skills

Excellent Communication SkillsStrategic ThinkingOrganizational SkillsCustomer-Centric ApproachCoaching and Evaluation

Tools & Technologies

SalesforceHubSpotMicrosoft Office

Industry Keywords

Radiology Enterprise InformaticsSaaSHealth TechRegulated Industries

About the role

Key responsibilities & impact

Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
Own executive-level readiness and accountability for successful launches and revenue impact.
Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
Ensure consistency and quality of messaging across all customer touchpoints and regions.
Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
Influence product strategy and investment priorities based on market opportunities and emerging trends.
Champion a customer-centric approach across the organization.
Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
Ensure alignment between product marketing initiatives and pipeline/revenue goals.
Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
Drive innovation in channels, storytelling, and engagement to accelerate growth.
Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
Build scalable partner enablement programs and frameworks to expand reach and market penetration.
Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
Supervise, coach, and evaluate team members to ensure high performance and professional development.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience required.
10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
Proven track record of launching products and driving market impact.
Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
A strategic thinker who’s equally comfortable getting tactical.
Excellent written and verbal communication skills.
Strong analytical mindset with experience using data to drive decisions.
Comfortable working cross-functionally in a fast-paced, ambiguous environment.
Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus.
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
Microsoft Office experience required.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account DeepHealth Website LinkedIn All Job Openings 11 - 50 employees 🤖 Artificial Intelligence ⚕️ Healthcare Insurance ☁️ SaaS 💰 $225k Grant on 2019-08 Artificial Intelligence
Healthcare Insurance
SaaS DeepHealth is a global leader in AI-powered health informatics, providing innovative solutions designed to enhance operational efficiency and clinical confidence in radiology. As a wholly-owned subsidiary of RadNet, Inc. , DeepHealth offers a comprehensive suite of diagnostic and imaging tools, including the DeepHealth OS, a pioneering cloud-native operating system. Their AI-powered solutions support large-scale diagnostic programs and streamline workflows in areas such as breast, prostate, lung, and brain cancer detection. DeepHealth collaborates with leading healthcare institutions worldwide to transform radiology practices and improve care delivery. Associate Director, Product Marketing Job not on LinkedIn 🔥 1 minute ago 🍂 Massachusetts – Remote 💵 $150k - $210k / year ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios.
Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders.
Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence.
Own executive-level readiness and accountability for successful launches and revenue impact.
Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership.
Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas.
Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative.
Ensure consistency and quality of messaging across all customer touchpoints and regions.
Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction.
Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership.
Influence product strategy and investment priorities based on market opportunities and emerging trends.
Champion a customer-centric approach across the organization.
Define and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teams.
Ensure alignment between product marketing initiatives and pipeline/revenue goals.
Establish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scale.
Drive innovation in channels, storytelling, and engagement to accelerate growth.
Develop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growth.
Align with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomes.
Build scalable partner enablement programs and frameworks to expand reach and market penetration.
Support the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovation.
Supervise, coach, and evaluate team members to ensure high performance and professional development. 🎯 Requirements
Bachelor’s degree or equivalent experience required.
10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries.
Proven track record of launching products and driving market impact.
Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials.
A strategic thinker who’s equally comfortable getting tactical.
Excellent written and verbal communication skills.
Strong analytical mindset with experience using data to drive decisions.
Comfortable working cross-functionally in a fast-paced, ambiguous environment.
Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus.
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms.
Microsoft Office experience required. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Associate Director, Point of Care Marketing 🔥 17 hours ago BD 10,000+ employees ⚕️ Healthcare Insurance 💊 Pharmaceuticals 🔬 Science Website LinkedIn All Job Openings Associate Director leading Point of Care Marketing strategy to drive profitable growth for Waters Corporation. Collaborating cross-functionally to translate market insight into impactful commercial execution. 🇺🇸 United States – Remote 💵 $146k - $233k / year 💰 $24M Grant on 2020-07 ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) 🦅 H1B Visa Sponsor Senior Director, Product Marketing – INFRA 360 🔥 22 hours ago Progress 1001 - 5000 🤖 Artificial Intelligence Website LinkedIn All Job Openings Senior Director of Product Marketing leading global go-to-market strategy for Progress INFRA. Overseeing strategy, revenue performance, and market positioning for enterprise infrastructure products. 🇺🇸 United States – Remote 💵 $225k - $262.5k / year 💰 Post-IPO Equity on 1995-01 ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) 🦅 H1B Visa Sponsor Director, US Comirnaty Retail Marketing Lead – Secondment, 12 Months 🕒 2 days ago Pfizer 10,000+ employees Website LinkedIn All Job Openings Leading retail marketing for Pfizer's Comirnaty, driving strategies and initiatives in the US retail pharmacy market. Collaborating with teams to optimize brand performance and patient engagement. 🇺🇸 United States – Remote 💰 Post-IPO Debt on 2023-05 ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) 🦅 H1B Visa Sponsor Senior Director, Product Marketing 🕒 2 days ago ServiceTrade 51 - 200 Website LinkedIn All Job Openings Senior Director of Product Marketing driving growth strategies for ServiceTrade’s B2B SaaS platform. Leading product marketing for fire protection and mechanical product lines, with a focus on AI capabilities. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) Associate Director, Consumer Marketing Operations 🕒 4 days ago Yelp 1001 - 5000 Website LinkedIn All Job Openings Associate Director leading Consumer Growth Operations at Yelp. Focusing on email, push, and in-product messaging programs and advancing MarTech infrastructure. 🇺🇸 United States – Remote 💵 $128k - $200k / year ⏰ Full Time 🟠 Senior 🎯 Chief Marketing Officer (CMO) 🦅 H1B Visa Sponsor View More Chief Marketing Officer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs