Director, Demand Generation Marketing

Zelis

Director of Demand Generation Marketing at Zelis leading marketing automation and demand generation strategies. Owning full-funnel infrastructure to enhance buyer journey and pipeline acceleration.

Posted 6/25/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLead💰 $153,000 - $193,800 per yearWebsite

About the role

Key responsibilities & impact

Own the full-funnel journey infrastructure at Zelis
Architect and operate the marketing automation systems
Build and govern the systems, models, and measurement frameworks
Design and operationalize dynamic, multi-channel buyer journeys
Implement “next best action” logic
Own the strategy, configuration, and ongoing optimization of HubSpot
Partner with Data & Analytics and Digital Experience teams
Own the operational connection between marketing-generated demand and sales action
Establish and maintain journey-level measurement frameworks
Lead and develop a high-performing team

Requirements

What you’ll need

10-12 years of experience in B2B marketing, demand generation, or marketing operations
at least 3 years in a senior leadership role with direct accountability for pipeline outcomes
demonstrated expertise enabling and technically executing full-funnel demand generation programs
deep hands-on proficiency with HubSpot as a marketing automation platform
experience with ABM platforms (6sense, Demandbase, or equivalent)
comfort working cross-functionally with data and analytics teams
familiarity with Digital Experience Platforms (DXP)
strong command of data strategy
experience working with AI and machine learning tools applied to marketing
proven ability to implement “next best action” logic and event-triggered automation
track record of building measurement frameworks

Benefits

Comp & perks

401k plan with employer match
flexible paid time off
holidays
parental leaves
life and disability insurance
health benefits including medical, dental, vision, and prescription drug coverage

ATS Keywords

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Hard Skills & Tools

marketing automationdemand generationpipeline outcomesmeasurement frameworksnext best action logicevent-triggered automationdata strategyAI toolsmachine learning toolsABM platforms

Soft Skills

leadershipteam developmentcross-functional collaborationstrategic thinkingoptimization