XBOW

Growth Marketing

• Own organic growth strategy across SEO, GEO, content, and platform-native discovery channels.
• Identify high-leverage growth opportunities grounded in user intent, search behavior, and emerging AI-driven discovery patterns.
• Build scalable content and discovery systems that compound over time.
• Execute on-page, technical, and content SEO initiatives that drive sustained traffic growth.
• Partner with Creative to make brand narratives discoverable without sacrificing quality.
• Continuously test, measure, and iterate on content formats, structures, and distribution strategies.
• Define and track key organic performance metrics across traffic, engagement, and pipeline contribution.
• Translate algorithm updates and platform shifts into clear strategic actions.
• Surface insights that inform broader marketing, content, and product strategies.
• Work closely with Social Media to amplify high-performing content and reinforce distribution loops.
• Partner with Product Marketing and Product teams to align growth initiatives with customer needs and messaging.
• Share learnings and frameworks that improve how the entire marketing team operates.

Organic Growth Manager

Art Director

• Own XBOW’s visual identity, voice, tone, and storytelling systems across all channels.
• Set and maintain creative direction for campaigns, launches, web experiences, social content, and brand moments.
• Personally execute high-impact creative work in early stages, including concepting, design, and copy.
• Develop creative frameworks and guidelines that allow the brand to scale without losing quality or clarity.
• Partner closely with Social Media and Organic Growth to ensure creative drives distribution and engagement.
• Translate technical product and research breakthroughs into compelling, accessible narratives.
• Lead external designers, writers, agencies, or studios as needed.
• Act as the final bar for creative quality, taste, and cohesion.
• Collaborate with Product Marketing, Growth, and Product teams to align creative with GTM priorities.
• Work across the company and with leadership to evolve the brand as the company grows.
• Ensure creative decisions balance speed, experimentation, and long-term brand equity.

Creative Director

Content Marketing Manager

• Own XBOW’s content strategy across the full funnel: awareness, consideration, and conversion
• Develop and maintain an editorial calendar that balances product narratives, technical thought leadership, and customer proof points
• Write and edit high-quality content across formats: blogs, technical explainers, executive POV pieces, research narratives, product announcements, and website copy
• Partner with Product, Security Research, and Engineering to translate technical capabilities (AI-driven discovery, exploit validation, autonomous learning systems) into clear, differentiated storytelling
• Build a repeatable process for capturing insights from internal experts and converting them into publishable content
• Create content campaigns tied to launches, competitive moments, and security events—supporting go-to-market initiatives end-to-end
• Produce and package customer stories, case studies, ROI narratives, and impact-driven proof points
• Collaborate with Demand Gen and Sales on content that drives pipeline: landing pages, nurture sequences, sales collateral, and product education materials
• Partner with Comms/PR and Analyst Relations to support thought leadership, briefings, and narrative consistency
• Establish and track content performance metrics (engagement, traffic, conversion, pipeline influence) and iterate based on what’s working
• Help evolve XBOW’s tone, voice, and messaging consistency across channels

Senior Content Marketing Manager

Director

• Own the Website as a Brand System
• Define what XBOW should feel like on the web: voice, tone, motion, pacing, and structure.
• Build and evolve the website into a brand system with consistent patterns, templates, and storytelling frameworks.
• Ensure every web touchpoint reinforces trust, clarity, and XBOW’s edge, without sanding down what makes us different.
• Establish web as a creative surface that can move fast without becoming messy or inconsistent.
• Narrative, Storytelling & Launch Experiences
• Partner with Creative and AR/PR to turn launches, research releases, and major announcements into web moments that land.
• Translate complex ideas (AI-driven offensive security, autonomous vulnerability discovery) into experiences that are accessible and compelling without losing technical credibility.
• Create storytelling standards and reusable narrative modules that scale, from homepage storytelling to deep product explainers to research showcases.
• Build a “launch-to-web” pipeline that ensures the site updates at the speed of XBOW’s breakthroughs.
• Lead Web Execution (Managing Development)
• Own execution through internal engineers and/or agency partners: scope, timeline, resourcing, requirements, and delivery.
• Build a clean operating system for web work across Creative, Content, Engineering, and Marketing with high velocity and a high bar.
• Provide technical direction and guardrails, ensuring the site remains modular, maintainable, and performance-forward as it scales.
• Drive strong QA, release practices, and governance so the site never becomes fragile or slow.
• Craft, Performance & Quality Standards
• Set and enforce a high bar for craft: interaction design, animation/motion quality, typography, responsiveness, and accessibility.
• Own web performance and quality across Core Web Vitals, SEO fundamentals, tracking integrity, and overall reliability.
• Ensure web experiences feel fast and effortless, even when the storytelling is bold and rich.
• Maintain the balance between expressiveness and precision: the site should be artful, but always clear.
• Cross-Functional Influence & Feedback Loops
• Use web as a lever for organizational alignment, helping teams sharpen messaging and narrative through what ships live.
• Partner with Paid and Growth to ensure campaigns and landing pages maintain the brand bar and work as cohesive extensions of the site.
• Work with Organic Growth to make storytelling discoverable without compromising brand quality.
• Turn user behavior and qualitative feedback into improvements across narrative, structure, and web experience systems.

Web Experience Director

• Own the Website as a Brand System
• Define what XBOW should feel like on the web: voice, tone, motion, pacing, and structure.
• Build and evolve the website into a brand system with consistent patterns, templates, and storytelling frameworks.
• Ensure every web touchpoint reinforces trust, clarity, and XBOW’s edge, without sanding down what makes us different.
• Establish web as a creative surface that can move fast without becoming messy or inconsistent.
• Narrative, Storytelling & Launch Experiences
• Partner with Creative and AR/PR to turn launches, research releases, and major announcements into web moments that land.
• Translate complex ideas (AI-driven offensive security, autonomous vulnerability discovery) into experiences that are accessible and compelling without losing technical credibility.
• Create storytelling standards and reusable narrative modules that scale, from homepage storytelling to deep product explainers to research showcases.
• Build a 'launch-to-web' pipeline that ensures the site updates at the speed of XBOW’s breakthroughs.
• Lead Web Execution (Managing Development)
• Own execution through internal engineers and/or agency partners: scope, timeline, resourcing, requirements, and delivery.
• Build a clean operating system for web work across Creative, Content, Engineering, and Marketing with high velocity and a high bar.
• Provide technical direction and guardrails, ensuring the site remains modular, maintainable, and performance-forward as it scales.
• Drive strong QA, release practices, and governance so the site never becomes fragile or slow.
• Craft, Performance & Quality Standards
• Set and enforce a high bar for craft: interaction design, animation/motion quality, typography, responsiveness, and accessibility.
• Own web performance and quality across Core Web Vitals, SEO fundamentals, tracking integrity, and overall reliability.
• Ensure web experiences feel fast and effortless, even when the storytelling is bold and rich.
• Maintain the balance between expressiveness and precision: the site should be artful, but always clear.
• Cross-Functional Influence & Feedback Loops
• Use web as a lever for organizational alignment, helping teams sharpen messaging and narrative through what ships live.
• Partner with Paid and Growth to ensure campaigns and landing pages maintain the brand bar and work as cohesive extensions of the site.
• Work with Organic Growth to make storytelling discoverable without compromising brand quality.
• Turn user behavior and qualitative feedback into improvements across narrative, structure, and web experience systems.

Product Marketing

• Own product marketing vision and strategy for XBOW across product lines, personas, and markets
• Lead category creation for autonomous offensive security, defining how buyers understand the space and why XBOW wins
• Build and maintain positioning, messaging, and narrative frameworks that resonate with technical practitioners and executive buyers
• Translate complex technical differentiation into clear, consistent market-facing stories
• Define success metrics for product marketing impact: adoption, pipeline influence, conversion rates, message resonance, and win/loss insights
• Own GTM strategy across new products, major features, betas, and GA launches
• Build and run a repeatable launch process with clear cross-functional readiness: messaging, enablement, content, demand, sales alignment, and product adoption
• Drive packaging and pricing strategy, including market inputs, segmentation, and willingness-to-pay research
• Lead competitive strategy, including counter-positioning, battlecards, and objection handling
• Build and manage a scalable content marketing program supporting the full funnel: awareness, education, adoption, and expansion
• Own content strategy across formats: blogs, whitepapers, solution briefs, case studies, technical guides, demos, webinars, and launch assets
• Partner with Security Research and Engineering to turn novel findings into compelling GTM narratives and consistent brand-level thought leadership
• Establish editorial standards for technical accuracy, clarity, and differentiation
• Build and manage a Developer & Security Relations team focused on community engagement and product evangelism
• Define the community strategy for engaging researchers, hackers, and builders across: Vulnerability research communities, Bug bounty ecosystems, Offensive security practitioners, Developer tool communities and OSS ecosystems
• Drive community programs that increase trust, adoption, and advocacy: Technical workshops and demos, Community toolkits and enablement, Evangelism content and live events, Conference strategy and speaking pipeline
• Partner closely with Security Research to ensure community-facing credibility, authenticity, and impact
• Build strong partnerships across Sales, Solutions Engineering, and Customer Success to deliver: Pitch frameworks, demos, and talk tracks, Persona-based messaging and use case playbooks, Competitive enablement and objection handling, Support account strategy with industry and segment narratives, value props, and ROI frameworks
• Bring customer insights into product strategy by establishing closed-loop feedback with GTM and product teams
• Lead analyst strategy across Gartner, Forrester, IDC, and key industry influencers
• Own analyst briefings, messaging alignment, and report-driven strategy
• Partner with comms to drive category-level visibility through technical press and earned media

VP of Product Marketing

• Own technical product positioning and messaging for XBOW’s autonomous offensive security platform and key capabilities
• Develop and maintain technical narratives that clearly differentiate XBOW from legacy pentesting, scanners, and emerging AI security tools
• Continuously assess competitive landscape and develop associated counter-positioning to support sales enablement and associated artifacts (i.e, sales battle cards, competitive campaigns, etc.)
• Partner closely with Product and Security Research to deeply understand roadmap, vulnerability coverage, exploitation techniques, and AI learning systems
• Translate technical innovation into customer-facing artifacts: launch messaging, solution briefs, whitepapers, blogs, demos, and sales enablement
• Lead product launches from beta to GA, including messaging, packaging, pricing input, and cross-functional readiness
• Build technical enablement for Sales, Solutions Engineering, and Customer Success
• Develop and consistently evaluate pricing and packaging of XBOW offerings to market
• Work directly with customers to capture proof points, use cases, and real-world impact stories to develop ROI calculations and value measurements
• Support analyst relations and technical briefings with clear, defensible narratives
• Define success metrics for product marketing impact: customer adoption, pipeline influence, win/loss insights, and message resonance

Senior Product Marketing Manager

Account Executive

• Own the full sales cycle for SMB customers, from discovery through close
• Manage a high-volume pipeline and consistent deal execution
• Conduct consultative discovery conversations to understand customer security needs, risk tolerance, and priorities
• Present and demo XBOW’s autonomous pentesting platform to security, engineering, and technical stakeholders
• Clearly articulate value tied to risk reduction, efficiency, and security outcomes
• Partner closely with SDRs on lead qualification, account coverage, and follow-up strategy
• Consistently meet or exceed monthly and quarterly revenue targets

Sales Account Executive, SMB

• Own the full sales cycle for mid-market customers, from discovery through negotiation and close
• Lead structured, consultative discovery conversations to uncover customer security challenges and priorities
• Present and demo XBOW’s autonomous pentesting platform to security, engineering, and executive stakeholders
• Manage opportunities through a defined sales process with accurate pipeline tracking and forecasting
• Partner closely with SDRs on account strategy and opportunity qualification
• Navigate multi-stakeholder evaluations, security reviews, and procurement workflows
• Share customer feedback, competitive insights, and field learnings with Product and GTM leadership
• Consistently meet or exceed quarterly and annual revenue targets

Sales Account Executive, Mid Market

Business Operations

• Lead operational excellence across the company - design, implement, and scale core business systems, processes, and operating rhythms.
• Partner closely with senior leaders and teams across the organization on high-priority, cross-functional initiatives - act as a strategic thought partner and execution owner from conception through delivery.
• Balance strategic planning with hands-on execution - identify opportunities, make tradeoffs, and ensure operational rigor across all aspects of the business.
• Serve as a connective layer across teams, proactively identifying gaps, risks, and opportunities to improve how XBOW operates.
• Own and elevate XBOW’s financial planning and management, including financial modeling, forecasting, performance tracking, and board-level reporting.
• Oversee day-to-day financial operations, including AR/AP, RevOps, budgeting, and cash flow management.
• Manage and coordinate relationships with third-party accounting, tax, legal, and finance vendors, ensuring accuracy, efficiency, and scalability.
• Build and continuously improve financial systems, controls, and processes to support a rapidly scaling business.
• Partner with leadership to define and drive GTM strategy, including pricing, packaging, segmentation, and go-to-market planning.
• Ensure tight operational alignment between marketing, sales, and product - translating strategy into execution.
• Own and optimize revenue operations infrastructure, including CRM, lead routing, reporting, forecasting, and performance analytics.
• Drive operational rigor across pipeline management, compensation plans, quoting, contracting, invoicing, and billing processes.

BizOps Partner

• Help drive operational excellence across the company - take ownership of implementing, managing and scaling critical business systems and processes
• Partner closely with teams across the organization on special projects - act as a trusted partner and force-multiplier to drive projects from end-to-end
• Quickly flex from strategic, cross-functional projects to day-to-day execution of tactical details - own and drive all aspects of business operations
• Bring a highly analytical approach to all aspects of XBOW’s financial management, from financial and operational forecasting to internal and board level reporting
• Manage day-to-day financial operations, including accounts receivable/payable, RevOps, and working with third-party vendors on accounting, tax and legal activities
• Work with closely with XBOW’s third-party accounting, tax and legal vendors
• Help build the financial systems and processes to support a high growth business
• Help drive all aspects of GTM strategy and execution, including pricing, positioning, segmentation and helping connect the dots between marketing, sales and product
• Implement and manage tools and systems to support revenue teams, e.g., CRM management, in-bound interest triage and routing, and asset design / organization.
• Drive operational excellence through pipeline reporting, compensation plan management, quoting processes, contracts, invoicing, and billing.

Organic Growth Manager

Creative Director

Senior Content Marketing Manager

Web Experience Director

Creative Director

Organic Growth Manager

Senior Content Marketing Manager

Web Experience Director

VP of Product Marketing

Senior Product Marketing Manager

Sales Account Executive, SMB

Sales Account Executive, Mid Market

BizOps Partner

BizOps Associate