Own XBOW’s content strategy across the full funnel: awareness, consideration, and conversion
Develop and maintain an editorial calendar that balances product narratives, technical thought leadership, and customer proof points
Write and edit high-quality content across formats: blogs, technical explainers, executive POV pieces, research narratives, product announcements, and website copy
Partner with Product, Security Research, and Engineering to translate technical capabilities (AI-driven discovery, exploit validation, autonomous learning systems) into clear, differentiated storytelling
Build a repeatable process for capturing insights from internal experts and converting them into publishable content
Create content campaigns tied to launches, competitive moments, and security events—supporting go-to-market initiatives end-to-end
Produce and package customer stories, case studies, ROI narratives, and impact-driven proof points
Collaborate with Demand Gen and Sales on content that drives pipeline: landing pages, nurture sequences, sales collateral, and product education materials
Partner with Comms/PR and Analyst Relations to support thought leadership, briefings, and narrative consistency
Establish and track content performance metrics (engagement, traffic, conversion, pipeline influence) and iterate based on what’s working
Help evolve XBOW’s tone, voice, and messaging consistency across channels

Requirements

Significant experience in content marketing, editorial strategy, or technical storytelling (B2B preferred)
Strong writing and editing skills with a portfolio demonstrating clarity, quality, and range (technical + executive content)
Ability to understand and communicate complex technical concepts clearly and credibly
Experience working cross-functionally with Product, Engineering, Research, and GTM teams
Strong strategic mindset paired with a bias for execution—you can ship high-impact work quickly
Comfort operating in ambiguity and building structure in fast-moving environments
Data-driven approach to content performance, with the ability to test, learn, and iterate
Advantageous:
- Experience in cybersecurity, developer tools, infrastructure, or AI-native products
- Experience in supporting Social Media content and strategy
- Background writing for technical audiences (security practitioners, engineers, researchers)
- Familiarity with offensive security concepts, vulnerability research, pentesting workflows, or AppSec ecosystems
- Experience shaping thought leadership for founders, executives, or research teams
- Exposure to content distribution strategy (SEO, social, newsletters, community, earned media)

Benefits

Competitive salary and equity package, making you a true owner of the company
Shape the content function and grow with the company as we define a new security category
Help build the narrative for a platform transforming cybersecurity through AI—alongside world-class researchers and builders

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

content marketingeditorial strategytechnical storytellingwritingeditingdata-driven content performanceSEOcontent distribution strategycase studiescustomer stories

Soft skills

strategic mindsetexecutioncommunicationcollaborationadaptabilityinsight capturenarrative consistencyambiguity managementcreativityanalytical thinking