XBOW

VP of Product Marketing

XBOW

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $225,000 - $275,000 per year

Job Level

Lead

About the role

  • Own product marketing vision and strategy for XBOW across product lines, personas, and markets
  • Lead category creation for autonomous offensive security, defining how buyers understand the space and why XBOW wins
  • Build and maintain positioning, messaging, and narrative frameworks that resonate with technical practitioners and executive buyers
  • Translate complex technical differentiation into clear, consistent market-facing stories
  • Define success metrics for product marketing impact: adoption, pipeline influence, conversion rates, message resonance, and win/loss insights
  • Own GTM strategy across new products, major features, betas, and GA launches
  • Build and run a repeatable launch process with clear cross-functional readiness: messaging, enablement, content, demand, sales alignment, and product adoption
  • Drive packaging and pricing strategy, including market inputs, segmentation, and willingness-to-pay research
  • Lead competitive strategy, including counter-positioning, battlecards, and objection handling
  • Build and manage a scalable content marketing program supporting the full funnel: awareness, education, adoption, and expansion
  • Own content strategy across formats: blogs, whitepapers, solution briefs, case studies, technical guides, demos, webinars, and launch assets
  • Partner with Security Research and Engineering to turn novel findings into compelling GTM narratives and consistent brand-level thought leadership
  • Establish editorial standards for technical accuracy, clarity, and differentiation
  • Build and manage a Developer & Security Relations team focused on community engagement and product evangelism
  • Define the community strategy for engaging researchers, hackers, and builders across: Vulnerability research communities, Bug bounty ecosystems, Offensive security practitioners, Developer tool communities and OSS ecosystems
  • Drive community programs that increase trust, adoption, and advocacy: Technical workshops and demos, Community toolkits and enablement, Evangelism content and live events, Conference strategy and speaking pipeline
  • Partner closely with Security Research to ensure community-facing credibility, authenticity, and impact
  • Build strong partnerships across Sales, Solutions Engineering, and Customer Success to deliver: Pitch frameworks, demos, and talk tracks, Persona-based messaging and use case playbooks, Competitive enablement and objection handling, Support account strategy with industry and segment narratives, value props, and ROI frameworks
  • Bring customer insights into product strategy by establishing closed-loop feedback with GTM and product teams
  • Lead analyst strategy across Gartner, Forrester, IDC, and key industry influencers
  • Own analyst briefings, messaging alignment, and report-driven strategy
  • Partner with comms to drive category-level visibility through technical press and earned media

Requirements

  • 10+ years of experience in product marketing, including leadership experience scaling GTM for technical products
  • Strong track record of positioning, messaging, and launch execution for developer, infrastructure, or security platforms
  • Deep technical foundation in application security, vulnerability management, offensive security, or modern security tooling
  • Ability to understand and explain AI/ML-driven systems in practical security-relevant terms
  • Experience building and managing high-performing teams and cross-functional GTM processes
  • Proven ability to work closely with Product, Engineering, Research, Sales, and Growth
  • Strong executive communication skills—can influence internal leadership and articulate strategy externally
  • Data-driven decision making, with an ability to connect product marketing strategy to measurable business outcomes
Benefits
  • Competitive salary and equity package, making you a true owner of the company
  • Executive Impact: Build the product marketing engine that defines how the market understands autonomous offensive security
  • Career Growth: Scale a team and function while growing with a category-defining company
  • Meaningful Work: Solve technically complex challenges alongside world-class AI builders and legendary security researchers

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategypositioningmessaginglaunch executionapplication securityvulnerability managementoffensive securityAI/ML systemsdata-driven decision making
Soft skills
leadershipexecutive communicationinfluencearticulation of strategyteam managementcross-functional collaborationcustomer insightscommunity engagementcontent strategyanalyst strategy