Creative Director
XBOW
full-time
Posted on:
Location Type: Remote
Location: Netherlands
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Job Level
About the role
- Own XBOW’s visual identity, voice, tone, and storytelling systems across all channels.
- Set and maintain creative direction for campaigns, launches, web experiences, social content, and brand moments.
- Personally execute high-impact creative work in early stages, including concepting, design, and copy.
- Develop creative frameworks and guidelines that allow the brand to scale without losing quality or clarity.
- Partner closely with Social Media and Organic Growth to ensure creative drives distribution and engagement.
- Translate technical product and research breakthroughs into compelling, accessible narratives.
- Lead external designers, writers, agencies, or studios as needed.
- Act as the final bar for creative quality, taste, and cohesion.
- Collaborate with Product Marketing, Growth, and Product teams to align creative with GTM priorities.
- Work across the company and with leadership to evolve the brand as the company grows.
- Ensure creative decisions balance speed, experimentation, and long-term brand equity.
Requirements
- 8+ years of experience in brand, creative, or design leadership roles.
- Strong portfolio demonstrating brand-building, systems thinking, and executional excellence.
- Experience working at high-growth startups or category-defining companies.
- Ability to operate hands-on while setting strategic creative direction.
- Strong storytelling instincts across visual, written, and conceptual work.
- Comfort working in ambiguity and making taste-driven decisions.
Benefits
- Competitive salary
- Flexible working hours
- Professional development opportunities
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
creative directionconceptingdesigncopywritingbrand-buildingsystems thinkingexecutional excellencestorytellingvisual communicationnarrative development
Soft skills
leadershipcollaborationstrategic thinkingdecision makingadaptabilitycreativitytaste-driven judgmentcommunicationproblem-solvingambiguity management