Own technical product positioning and messaging for XBOW’s autonomous offensive security platform and key capabilities
Develop and maintain technical narratives that clearly differentiate XBOW from legacy pentesting, scanners, and emerging AI security tools
Continuously assess competitive landscape and develop associated counter-positioning to support sales enablement and associated artifacts (i.e, sales battle cards, competitive campaigns, etc.)
Partner closely with Product and Security Research to deeply understand roadmap, vulnerability coverage, exploitation techniques, and AI learning systems
Translate technical innovation into customer-facing artifacts: launch messaging, solution briefs, whitepapers, blogs, demos, and sales enablement
Lead product launches from beta to GA, including messaging, packaging, pricing input, and cross-functional readiness
Build technical enablement for Sales, Solutions Engineering, and Customer Success
Develop and consistently evaluate pricing and packaging of XBOW offerings to market
Work directly with customers to capture proof points, use cases, and real-world impact stories to develop ROI calculations and value measurements
Support analyst relations and technical briefings with clear, defensible narratives
Define success metrics for product marketing impact: customer adoption, pipeline influence, win/loss insights, and message resonance

Requirements

Degree in a technical field or equivalent hands-on experience
Significant experience in product marketing, preferably in cybersecurity, developer tools, or infrastructure platforms
Strong technical foundation in application security, vulnerability management, or offensive security concepts
Ability to understand and explain AI/ML-driven systems in practical, security-relevant terms
Proven experience translating complex technical products into clear positioning and messaging
Deep curiosity—you want to know how things actually work under the hood
Excellent written and verbal communication skills, from technical deep dives to executive-level narratives
Experience working cross-functionally with Product, Engineering, Research, and Sales
Data-driven mindset with the ability to incorporate customer insights and market feedback into strategy
Hands-on background in penetration testing, security research, or AppSec tooling (advantageous)
Experience marketing AI-native or autonomous security products (advantageous)
Previous experience at high-growth security or DevOps companies (advantageous)
Familiarity with vulnerability disclosure programs, bug bounties, or offensive security workflows (advantageous)
Experience supporting analyst relations or technical press (advantageous)

Benefits

Competitive salary and equity package, making you a true owner of the company
Shape the product marketing function and grow with the company as we define a new security category
Tackle technically complex challenges and play a pivotal role in how AI transforms cybersecurity, alongside world-class researchers and builders

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketingapplication securityvulnerability managementoffensive securityAI/ML systemspenetration testingsecurity researchAppSec toolingpricing strategycustomer insights

Soft skills

written communicationverbal communicationcross-functional collaborationdata-driven mindsetcuriositytechnical translationcustomer engagementanalytical thinkingstorytellingstrategic thinking