Western Union

Product Marketing

• Develop and execute regional digital go-to-market strategies to accelerate customer acquisition, retention, engagement, and revenue growth.
• Own and manage key commercial levers for the digital channel, including revenue growth, profitability, pricing inputs, cost discipline, and conversion performance.
• Establish a clear regional digital roadmap aligned with global strategy and tailored to local customer needs, regulatory environments, and market conditions.
• Design and execute omnichannel customer acquisition and retention strategies, leveraging digital-first and assisted digital journeys.
• Lead customer and market preference assessments to identify growth opportunities and provide clear product-market fit insights to global product teams.
• Continuously optimize the digital funnel using data, experimentation, and performance analytics to improve acquisition, activation, and lifetime value.
• Partner closely with regional Retail leadership and collaborate across marketing, product, technology, operations, risk, finance, compliance, and legal to ensure integrated execution.
• Work with Compliance, Privacy, Legal, and Risk teams to manage regulatory considerations and relationships, ensuring digital initiatives are compliant and scalable.
• Lead and influence cross-functional teams to deliver against growth targets and strategic priorities.
• Lead and develop the regional digital organization, including hiring, onboarding, performance management, and capability building.
• Foster a culture of accountability, innovation, and customer-centricity while enabling teams to execute against strategic initiatives at pace.
• Act as a thought leader and change agent for digital growth within the region.
• Support the formation and execution of strategic partnerships with regulators, ecosystem partners, and growth enablers to unlock market entry and expansion opportunities.
• Contribute to execution of market entry and scaling strategies, ensuring smooth implementation and sustainable growth.

Director, LACA Digital GTM

Operations

• Own and drive merchant productivity metrics, including transaction volume, engagement, and activation rates
• Identify underperforming or dormant locations; design and execute reactivation strategies
• Analyze performance trends to uncover opportunities for revenue growth and operational efficiency
• Partner with merchant stakeholders to implement productivity improvement plans and best practices
• Serve as the primary operations liaison to product and engineering teams
• Identify opportunities to enhance merchant-facing tools, integrations, and workflows
• Translate merchant and operational needs into actionable product requirements
• Champion adoption of new technology features and ensure successful rollout across merchant base
• Continuously evaluate and improve internal tools to streamline support and operations
• Develop dashboards and reporting to monitor merchant performance and operational health
• Leverage data to prioritize enhancements, optimize processes, and inform decision-making
• Define KPIs that align technology investments with merchant productivity outcomes
• Conduct root cause analysis on performance gaps and operational issues
• Redesign workflows to reduce friction in merchant onboarding, support, and maintenance
• Automate and scale manual processes where possible
• Standardize best practices across regions and merchant segments
• Ensure consistent, high-quality execution across all merchant touchpoints
• Act as a trusted advisor to merchant partners on technology utilization and growth strategies
• Collaborate cross-functionally with Product, Engineering, Customer Support, and Sales
• Communicate priorities, progress, and outcomes to senior leadership
• Influence roadmap decisions through operational insights and merchant feedback
• Shift focus from handling day-to-day support requests to preventing issues through better tools and processes
• Build self-service capabilities for merchants and internal teams
• Use insights to anticipate needs and proactively deliver solutions

Manager, Merchant Operations – Productivity

Marketing

• Lead the strategy, governance, and execution of Western Union’s global marketing and advertising technology stack
• Manage a growing team and act as the central orchestrator across Marketing, Data, Product, Engineering, and external partners
• Define and operationalize the MarTech ecosystem globally
• Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
• Drive alignment of global standards while enabling local market flexibility
• Translate business requirements into scalable data flows and activation frameworks
• Collaborate closely with CDP platforms to drive activation use cases
• Define and standardize attribution models
• Implement global campaign measurement frameworks
• Lead implementation of core platforms including CRM and MMPs
• Ensure compliance with global privacy regulations
• Manage global agency of record and technology vendor relationships
• Drive adoption of MarTech platforms and processes across global markets.

Senior Manager, Global Marketing Technology

Sales

• Support the Regional Sales team with back-office administration of the sales process, account management, contract renewals and agent interactions.
• Assist the sales team with pipeline management and updates, updating sales scorecards, managing contract updates, banking and payments setup for new and existing agents.
• Support the end-to-end life cycle of Western Union, Vigo and OV agents including lead generation & classification, pipeline management, agent enrollment, agent setup, new agent activation, ongoing agent support, agent ownership changes and agent deletion.
• Track and analyze sales performance and provide recommendations based on data and market intelligence, as well as supporting the sales team with tracking and management of sales initiatives.
• Engage in proactive collaboration and partnership across the region and functions, as well as the ability to manage multiple data sources.
• Ensure all activities remain on track and any issues are escalated and resolved in a timely manner.

Regional Sales Support

Business Development Rep

• Lead and develop a team of regional sales managers responsible for driving new business acquisition and profitable network growth
• Own the full new-agent sales lifecycle—from prospecting and lead generation through contract negotiation, onboarding, and transition to account management
• Ensure the team meets or exceeds revenue and profitability objectives
• Define strategic direction, enhance sales execution, and apply data‑driven performance management to maximize productivity and ROI
• Partner closely with Marketing, Operations, and Account Management to ensure seamless agent activation, strong market presence, and long-term partner success
• Establish clear goals, KPIs, and performance standards aligned with company objectives
• Monitor sales performance, provide ongoing coaching, and implement improvement plans when needed
• Develop and execute territory strategies to optimize pipeline quality and target high‑potential agent opportunities
• Analyze market data, competitive trends, and demographic insights to identify and prioritize expansion opportunities
• Create and present performance, pipeline, and market reports to highlight risks, opportunities, and trends
• Ensure disciplined management of the full sales cycle, including accurate forecasting and strong close rates
• Lead contract negotiations to ensure profitability and adherence to company policies
• Partner with internal teams to streamline onboarding, training, and implementation for new agents
• Work closely with Account Management to support a smooth handoff and strong early-stage retention
• Collaborate with Marketing and Operations to improve lead generation, accelerate activation, and enhance the overall agent experience

Regional Director, Business Development

• Drive large-scale cross-selling across an assigned portfolio of strategic partnerships.
• Lead new business acquisition within designated industries.
• Actively represent the organization at industry events, conferences, and speaking engagements.
• Lead research efforts to identify and pursue new industry verticals.
• Establish and nurture relationships at existing networks to develop new business.
• Participate in annual planning meetings and quarterly updates with existing partners.
• Meet and exceed goals related to large-scale growth opportunities including cross-selling new products/services.
• Deeply engage in assigned industry events to establish oneself as an industry expert.

North America Strategic Business Development Director

Solutions Engineer

• Responsible for DevOps & Release Management for applications within Risk & Compliance
• Implement and optimize CI/CD pipelines
• Design, develop, and maintain scalable environments
• Collaborate on incident resolution efforts related to cloud infrastructure
• Manage configuration automation using Ansible
• Oversee certificate provisioning and management
• Work closely with engineering teams to improve on-prem/cloud infrastructure
• Participate in architecture and automation planning discussions
• Implement monitoring and alerting solutions for critical services
• Participate in incident response and basic reliability practices
• Document architectures and automation processes
• Partner with key stakeholders and deliver on service level agreements
• Invest time daily on all projects

Solution Architect, Solution Engineering

Manager

• Define the top-down pricing strategy globally for Western Union and assist the regional and cross-functional leaders in activating that strategy
• Set the overall prioritization of capability development for the broader pricing team based on the needs of the business
• Test new pricing strategies and partner with regional teams to scale successful tests
• Monitor global price performance and identify opportunities for optimization
• Lead cross-functional teams to deliver business impact across a broad range of topics

Senior Manager, Pricing

• Drive large-scale cross-selling across an assigned portfolio of existing strategic partnerships.
• Lead new business acquisition within designated industries.
• Actively represent the organization at relevant industry events, conferences, trade shows, and speaking engagements.
• Establish and nurture relationships at existing networks to develop new business.
• Create relevant, professional and thought-provoking client-facing and internal presentations as required.
• Meet and exceed goals related to large-scale growth opportunities with assigned existing partners.

Director – Strategic Business Development

Director

• Own and manage the North America B2C P&L, responsible for revenue, profitability, and long‑term growth.
• Lead daily partner engagement, including regular meetings, Monthly Business Reviews, performance analysis, and day-to-day operational escalations, with a focus on the top six marquee clients, representing approximately 80% of total revenue, ensuring deep partnership and business expansion.
• Drive share‑of‑wallet growth, increased utilization, and improved product adoption across the partner base.
• Partner with global B2C teams to develop the product strategy and business requirement for the B2C platform.
• Partner with Product Owners to define the product roadmap.
• Identify and prioritize strategic product initiatives using competitive insights, partner feedback, industry networking, and customer voice.
• Lead and drive strategic B2C programs from concept to execution, ensuring alignment across Product, Operations, Technology, and Global partners.
• Lead forecasting and financial planning in partnership with Finance, based on baseline performance and incremental initiatives.
• Identify operational efficiencies, cost‑saving opportunities, and new revenue levers in collaboration with IT and Operations.
• Use reporting and analytics to monitor performance, segment trends, and deliver actionable insights to leadership.
• Act as the relationship owner for a portfolio of ~100 B2C enterprise partners.
• Serve as final decision maker for escalated client-impacting issues, balancing customer needs with operational and technical realities.
• Define a go-to-market strategy for North America B2C payments.
• Partner with commercial development and sales teams to drive a robust sales pipeline of new clients.

Director, B2C Business Lead

• Optimize business software and applications
• Ensure smooth operation of tech tools for the sales team
• Provide data and system analytics support
• Solve technical issues and perform troubleshooting

Regional Operations Specialist

Accounting Manager

• Own process excellence across regional financial operating centers in Lithuania, Hyderabad and Costa Rica
• Oversee Accounting, Settlement, and Accounts Payable teams
• Conduct thorough reviews of current accounting processes and procedures across regional operating centers
• Document workflows, systems, and internal controls to identify areas of improvement
• Develop and propose process enhancements that align with industry best practices and regulatory standards
• Collaborate with cross-functional teams including Finance, IT, Compliance, and Operations to ensure effective integration of new processes such as cryptocurrencies
• Provide ongoing strategic guidance to senior leadership on accounting process optimization and governance