SugarCRM

Growth Marketing

• Own and lead the enterprise digital growth strategy, driving measurable impact on pipeline, revenue, retention, and expansion across the full customer lifecycle.
• Act as a strategic advisor to marketing and GTM leaders, shaping digital activation strategies including channel mix, audience segmentation, personalization, and budget allocation.
• Lead global web and digital experience strategy, including UX/UI, SEO, CRO, personalization, and experimentation to optimize conversion across inbound and account-based motions.
• Own performance marketing and digital demand generation, improving efficiency (CAC, cost per pipeline) across paid and owned channels globally.
• Design and scale lifecycle marketing programs, driving engagement, pipeline velocity, and expansion through data-driven segmentation and orchestration.
• Oversee marketing automation and the digital tech stack, ensuring strong governance, innovation, and alignment with Revenue Operations.
• Establish analytics, attribution, and performance measurement frameworks, linking digital activity to revenue outcomes and enabling data-driven decision making.
• Build and lead a high-performing global team, managing budgets, agencies, and cross-functional collaboration to drive execution excellence.

VP, Digital Engagement – Growth

Sales

• Own day-to-day enablement operations, including: LMS and content management, Sales certifications and onboarding logistics
• Training scheduling and coordination
• Maintain and organize sales enablement assets to ensure easy access and adoption
• Support rollout of sales methodologies, messaging, and tools
• Partner with Sales Ops and RevOps to support enablement reporting and analytics
• Lead the development of partner enablement programs and materials
• Create and maintain partner onboarding, training, and certification content
• Collaborate with Partnerships and Marketing to ensure consistent messaging
• Act as the primary enablement point of contact for partner stakeholders
• Assist in tracking enablement effectiveness and sales performance impact
• Collect feedback from sellers and partners to iterate on programs
• Support enablement initiatives tied to product launches and GTM motions

Sales Enablement Specialist

Director

• Mentor, coach, and develop consultants, managers, and future leaders within the practice.
• Develop and implement strategies to grow the practice, including thought leadership, service offering and package innovation, and market positioning.
• Serve as a trusted advisor to senior client stakeholders, cultivating long-term strategic partnerships.
• Lead business development initiatives, including identifying new opportunities, developing proposals, and participating in sales campaigns.
• Oversee project financials, resourcing, and performance metrics including utilization, revenue and TTV goals.
• Contribute to Sugar’s overall strategy and cross-practice collaboration efforts.

Senior Director, Professional Services

Customer Success Manager

• Lead, mentor, inspire and develop a team of Customer Success Managers (North America), providing guidance, training, and support to foster a customer-centric culture and drive performance excellence.
• Drive the process of regular business reviews within your customer tier, creating repeatable techniques that span high-medium-low touch engagement with customers based on their needs. Support CSMs in managing customer accounts, establish strong relationships with stakeholders, and act as the first point of escalation for critical customer issues. Strategize and implement initiatives for enhancing customer retention and precision selling adoption.
• Establish and enforce a structured risk identification framework, including early-warning indicators and mitigation plans at least two quarters in advance of renewal.
• Coach and enable CSMs to operate as revenue stewards, ensuring commercial conversations occur well in advance of renewal events and help support expansion conversations that drive both customer value and SugarCRM revenue.
• Collaborate with your CSMs, Professional Services, Support and Marketing teams to identify and drive growth opportunities within your customer base to hit annual growth targets
• Partner closely with Sales and CS leadership to ensure growth and renewal forecast alignment, transparency, and executive visibility of risks, changes and opportunities
• Track and rigorously monitor core Customer Success metrics — renewal rate, growth rate, customer health, and sentiment — using both leading and lagging indicators to identify trends early, drive proactive action, and eliminate surprises in customer attrition
• Maintain disciplined CRM hygiene and forecast documentation standards across the team
• Develop deep product knowledge, stay informed about product updates, features, and capabilities, and effectively communicate value propositions to the CSM team and customers to drive product adoption and usage.

Director, Customer Success

Accounting Manager

• Own the monthly, quarterly, and annual close process, ensuring timely and accurate financial reporting
• Lead preparation of support the external audit and tax process
• Oversee global accounting operations, including GL, AP, treasury, and international entities
• Partner with Human Resources to manage international payroll, ensuring compliance with local regulations and proper accounting treatment
• Maintain and enhance internal controls and accounting policies in accordance with US GAAP
• Drive process improvements and system optimization, including ERP enhancements
• Support acquisition integration, including financial reporting and system alignment
• Collaborate cross functionally to provide practical, compliant solutions that support business needs
• Develop and lead a high performing accounting team, fostering accountability and continuous improvement

Director, Corporate Accounting

Account Executive

• Join a diverse team around the world shares a passion for helping customers succeed.
• Build a culture that values personal and professional growth;
• Offer a different kind of customer relationship management (CRM) software.
• Help sales teams reach their highest potential.

Account Executive, Business Development, Customer Success, Channel

• Customer Relationship Management: Build and maintain strong relationships with key stakeholders within client accounts. Act as a trusted advisor to guide clients in leveraging our CX platform for maximum impact, ensuring long-term satisfaction and value realization.
• Account Ownership & Renewals: Own the entire post-sale lifecycle for assigned accounts, including ensuring timely contract renewals, driving retention strategies, and mitigating churn risks.
• Growth Opportunities: Identify and execute on opportunities for upselling and cross-selling across existing client portfolios. Leverage deep knowledge of clients’ business needs and our product offerings to provide tailored solutions.
• Data-Driven Decision Making: Use client data and analytics to track account health, uncover opportunities, and tailor strategies that maximize customer success. Monitor key success metrics (e.g., adoption rates, usage patterns) to proactively address potential challenges and maximize renewal probability.
• Collaboration & Networking: Work cross-functionally with sales, product, and support teams to address customer needs and deliver exceptional service. Identify new contacts and departments within existing accounts to expand product adoption and customer footprint.
• Customer Advocacy: Act as the voice of the customer within the company. Gather feedback and communicate customer needs and insights across product, sales, and marketing teams to help guide the direction of product development and marketing strategies.