SugarCRM

Account Executive

• Own and deliver against annual sales targets within an assigned North America territory, with full accountability for net-new revenue generation and account growth
• Develop and execute strategic territory and account plans to expand the customer base and drive pipeline creation
• Manage the full sales cycle from prospecting through close, maintaining control and momentum across complex, multi-stakeholder deals
• Partner closely with Business Development and Marketing to align on target accounts, messaging, and outbound strategy; actively participate in outreach and meeting execution
• Lead discovery, qualification, and solution positioning with executive stakeholders, establishing clear objectives and advancing opportunities effectively
• Organize and deliver tailored solution demonstrations, including functional overviews and coordinated deep dives with subject matter experts as needed
• Collaborate cross-functionally with product, engineering, marketing, customer success, and professional services to align on customer needs and ensure successful deal execution
• Partner with professional services to define scope, success criteria, and delivery expectations for customer engagements
• Maintain a deep understanding of the company’s solutions, services, and competitive positioning, effectively articulating key differentiators in the market
• Travel, as needed, to support team and individual goals

Account Executive, New Logo

Digital Marketing

• Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels.
• Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals.
• Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs.
• Develop scalable digital activation strategies aligned to regional and global marketing initiatives.
• Support account-based marketing and targeted engagement initiatives through coordinated digital programs.
• Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization.
• Drive website enhancements focused on engagement, lead generation, and customer experience improvement.
• Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis.
• Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences.
• Monitor and improve website performance, usability, and search visibility.
• Manage performance marketing programs and agency relationships across paid media channels.
• Analyze campaign and website performance data to identify optimization opportunities and improve ROI.
• Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness.
• Drive continuous improvement through testing, experimentation, and performance analysis.
• Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes.
• Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement.
• Support implementation and adoption of new digital marketing capabilities and AI-enabled tools.
• Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards.
• Lead and develop teams across web, digital marketing, and performance marketing functions.
• Manage agency and vendor relationships supporting digital initiatives.
• Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities.
• Support annual planning, budgeting, and prioritization for digital marketing initiatives.
• Foster a culture of accountability, collaboration, innovation, and continuous optimization.

Senior Director, Digital Marketing – Web Strategy

Sales Operations Manager

• This role owns the strategic design and evolution of enablement across the go-to-market ecosystem—Sales, Customer Success, and Partners—aligned tightly to marketing strategy and business growth priorities.
• While the primary focus is strategic, this role will initially deliver select high-impact enablement programs and content to accelerate business outcomes and establish foundational assets.
• This individual will operate as a cross-functional leader, influencing senior stakeholders and ensuring enablement drives measurable revenue impact.

Senior Sales Enablement Manager

Revenue Operations

• Lead core Revenue Operations functions across Sales Operations, Client Success Operations, and Deal Desk.
• Manage, coach, and develop a small but high-impact team, creating clarity around priorities, roles, service levels, and expected outcomes.
• Partner with the VP, Revenue Operations to translate company strategy into scalable operational plans and team execution.
• Build a culture of accountability, operational rigor, continuous improvement, and strong internal partnership.
• Lead the design, standardization, documentation, and continuous improvement of core go-to-market processes across the lead-to-close, order-to-book, and customer lifecycle management motions.
• Identify manual, inconsistent, and low-value workflows across Sales Ops, CS Ops, and Deal Desk, and implement automation to improve efficiency, accuracy, compliance, and user experience.
• Establish scalable business rules, governance frameworks, and operating procedures that drive consistency across teams, functions, and geographies.
• Partner with business stakeholders and systems teams to translate requirements into durable process improvements and automated solutions.
• Optimize end-to-end sales processes to improve productivity, pipeline management, forecasting discipline, and rep execution.
• Lead territory design, segmentation, and coverage planning across geographies, segments, and verticals.
• Support quota operations, account assignment governance, account holdovers, certification tracking, and operational reporting.
• Improve pipeline hygiene, forecasting accuracy, and reporting consistency through better process design, controls, and dashboards.
• Support the operational infrastructure for customer lifecycle management, including renewals, expansion support, customer segmentation, success workflows, and performance visibility.
• Standardize core Client Success processes, stage definitions, handoffs, and success metrics to improve consistency and scalability.
• Oversee Deal Desk operations to ensure efficient management of approvals, pricing, discounting, exception handling, and policy adherence.
• Deliver accurate, timely dashboards, executive reporting, and actionable insights across sales performance, customer retention, forecast risk, conversion trends, and productivity.
• Own data quality standards and governance across CRM, BI, and related revenue systems.

Director, Revenue Operations

Product Manager

• Define and Drive the Sugar Sell Vision: Shape the strategic direction for Sugar Sell, ensuring the product delivers consistent, scalable, and high‑impact seller workflows that support predictable revenue generation.
• Lead and Develop the Team: Manage a team of Product Managers, providing mentorship, clear direction, and growth opportunities.
• Advance AI‑Driven Sales Productivity & Analytics: Drive AI‑powered capabilities that enhance seller efficiency such as guided selling, predictive insights, and intelligent automation.
• Collaborate and Influence: Partner across Product, Engineering, and Go-To-Market to ensure platform capabilities align with business priorities and customer value.
• Measure and Communicate Impact: Define and track KPIs related to seller usage, productivity, adoption, and satisfaction, ensuring transparency and alignment across teams.

Director, Product Management

Marketing

• Develop and execute comprehensive partner marketing plans aligned with company growth objectives.
• Identify high-impact co-marketing opportunities with strategic partners (e.g., ISVs, SIs, resellers).
• Align partner initiatives with product launches, campaigns, and regional priorities.
• Drive joint demand generation programs with partners, including digital campaigns, events, webinars, and content syndication.
• Track, measure, and optimize partner-sourced and partner-influenced pipeline.
• Manage joint marketing budgets (MDF) and ensure ROI accountability.
• Build scalable partner marketing toolkits, playbooks, and campaign-in-a-box assets.
• Enable partners with messaging, positioning, and go-to-market resources.
• Foster strong relationships with partner stakeholders to increase engagement and program adoption.
• Work closely with Sales, Partner Alliances, Product Marketing, and Field Marketing teams to ensure alignment and execution.
• Act as the marketing liaison for strategic partner accounts.
• Define KPIs and track performance of partner marketing programs.
• Deliver regular reporting on pipeline contribution, campaign effectiveness, and partner ROI.
• Ensure consistent brand representation across partner-led initiatives.
• Collaborate on joint value propositions and messaging frameworks.

Senior Partner Marketing Manager

Business Development Rep

• Proactively identify and engage with potential clients in the UK market through outbound telemarketing, email campaigns, social media outreach, and video prospecting.
• Build and maintain relationships with key prospects, understanding their needs, and effectively conveying how our solutions can benefit them.
• Meet and exceed monthly and quarterly outbound prospecting and lead generation targets.
• Continuously research and analyse the UK market to identify trends, opportunities, and potential clients.
• Successfully manage and overcome prospect objections
• Stay current on the SugarCRM products and solutions
• Actively look for opportunities to improve, optimize lead management
• Record information and maintain detailed and accurate records in the CRM system

Business Development Representative – Outbound

• Consistently meet and exceed individual sales targets, quotas, and activity metrics
• Identify and target accounts through outbound prospecting to generate self-sourced pipeline
• Own and progress direct sales opportunities, collaborating with internal teams to win new business
• Partner effectively with a Business Development Representative (BDR) to build and convert pipeline
• Develop and execute a structured territory plan aligned to business objectives
• Maintain accurate pipeline management, forecasting, and reporting within the CRM

Senior Account Executive – UK & Ireland

Sales

• Partner Relationship Management: Build and nurture strong relationships with local channel partners (resellers, SIs, tech partners). Empower existing partners, resulting in growth opportunities and mutually beneficial outcomes for both parties. Serve as their trusted point of contact, understanding their business and helping them succeed with our solutions.
• Pipeline Generation & Qualification: Proactively prospect, identify, and qualify opportunities in collaboration with partners. Leverage partners’ customer networks and market insights to source high-quality leads.
• Co-Selling & Deal Execution: Work closely with our direct sales team (Account Executives). Coordinate joint sales calls, meetings with partner sales teams to qualify and support in closing deals. Ensure a smooth handoff of qualified opportunities to AEs.
• Partner Enablement: Train and enable partner sales staff to effectively sell our product. This includes sharing sales collateral, arranging product demos or training sessions, and even helping partners achieve any certifications that enhance their capability.
• Marketing & Demand Generation: Collaborate with partners and our Marketing team on joint events, workshops, or campaigns to generate demand. Support any co-marketing initiatives/joint demand-generation activities (events, workshops, campaigns) to fill the top of the funnel with relevant prospects.
• Performance Tracking: Monitor key metrics and progress. You will be measured on partner-sourced pipeline generation and closure. Track partner-driven pipeline created, and partner engagement levels. Provide regular pipeline and forecast updates to leadership, and use data to refine your partner strategy.
• Market Feedback & Growth: Stay attuned to market trends in the region and gather feedback from partners and customers. Identify new partnership opportunities or market segments to pursue. Continuously refine our channel strategy to expand coverage in India and SEA.

Partner Sales Manager

• Support the development and execution of the product roadmap for your product area, helping ensure features are aligned with customer needs, business goals, and overall product strategy.
• Translate customer feedback, market insights, and business requirements into clear product requirements, user stories, and acceptance criteria in collaboration with Engineering and Design.
• Partner with Engineering, UX, and cross‑functional stakeholders to balance customer value, usability, and technical feasibility throughout the product development lifecycle.
• Help define and track success metrics such as feature usage, adoption, and customer feedback; share insights with the team to inform continuous improvement.