Senior Director, Digital Marketing – Web Strategy

SugarCRM

Senior Director of Digital Marketing guiding web strategies for B2B SaaS technology at SugarAI. Leading integrated digital programs and enhancing customer engagement.

Posted 6/1/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $190,000 - $210,000 per yearWebsite

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Hard Skills

digital marketingSEOconversion optimizationweb analyticsA/B testingcampaign performance analysislead generationuser experiencecontent strategydigital activation strategies

Soft Skills

leadershipcollaborationcommunicationstakeholder managementanalytical mindsetinnovationaccountabilitycontinuous improvementteam developmentcross-functional collaboration

Tools & Technologies

marketing automationCRM platformsABM platformsdigital toolsperformance marketing programsreporting frameworksdashboardswebsite performance monitoringpaid media channelsemerging digital channels

Industry Keywords

B2B SaaSdemand generationperformance marketingdigital campaignswebsite strategycustomer engagementpipeline creationdigital customer journeysagency relationshipsbudgeting and prioritization

About the role

Key responsibilities & impact

Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels.
Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals.
Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs.
Develop scalable digital activation strategies aligned to regional and global marketing initiatives.
Support account-based marketing and targeted engagement initiatives through coordinated digital programs.
Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization.
Drive website enhancements focused on engagement, lead generation, and customer experience improvement.
Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis.
Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences.
Monitor and improve website performance, usability, and search visibility.
Manage performance marketing programs and agency relationships across paid media channels.
Analyze campaign and website performance data to identify optimization opportunities and improve ROI.
Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness.
Drive continuous improvement through testing, experimentation, and performance analysis.
Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes.
Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement.
Support implementation and adoption of new digital marketing capabilities and AI-enabled tools.
Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards.
Lead and develop teams across web, digital marketing, and performance marketing functions.
Manage agency and vendor relationships supporting digital initiatives.
Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities.
Support annual planning, budgeting, and prioritization for digital marketing initiatives.
Foster a culture of accountability, collaboration, innovation, and continuous optimization.

Requirements

What you’ll need

15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations.
Proven experience leading website strategy, digital campaigns, and performance marketing programs.
Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys.
Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies.
Demonstrated success managing cross-functional initiatives and leading high-performing teams.
Strong analytical mindset with experience using data and insights to drive optimization and decision-making.
Excellent communication, collaboration, and stakeholder management skills.

Benefits

Comp & perks

Excellent healthcare package for you and your family
Savings and Investment – 401(k) match
Unlimited Paid Time Off
Paid Parental Leave
Online Legal Services (Rocket Lawyer)
Financial Planning Services (Origin)
Discounted Pet Insurance (Embrace Pet Insurance)
Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
Health and Wellness Reimbursement Program
Travel Discounts
Educational Resources - Career & Personal Development Program
Employee Referral Bonus Program
We are a merit-based company - many opportunities to learn, excel and grow your career!