Senior Account Executive – CRM/CX, New Logo

SugarCRM

Senior Account Executive owning strategic accounts and driving sales initiatives for SugarAI's innovative CRM solutions. Building customer relationships and executing value-driven sales strategies in Australia.

Posted 7/8/2026full-timeSydney • 🇦🇺 AustraliaSenior💰 A$125,100 - A$160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B tech sales with a focus on CRM/CX and ERP ecosystems, driving complex deals and building strategic account plans. Proven ability to lead transformation initiatives and navigate commercial negotiations while leveraging industry-specific knowledge in Aged Care, Manufacturing, and Wholesale & Distribution.

Highest-signal resume keywords

8+ Years B2B Tech Sales ExperienceStrong Understanding of CRM/CX and ERP LandscapeProven Ability to Build Net-New PipelineLead Transformation RoadmapsFamiliarity with HCM/Workforce Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B Tech SalesAccount PlanningValue Proposition DevelopmentPipeline BuildingCommercial NegotiationCustomer Journey MappingDiscovery WorkshopsROI PositioningComplex Deal ManagementTransformation Roadmap Leadership

Soft Skills

CollaborationStrategic ThinkingCommunicationLeadershipNegotiation

Tools & Technologies

SalesforceDynamics 365EpicorCRM SystemsERP Systems

Industry Keywords

Aged CareManufacturingWholesale & DistributionSaaSEnterprise Applications

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Own strategic accounts end-to-end.
Build and execute value pyramids, value maps, account and opportunity plans.
Lead discovery workshops and shape demand.
Position ROI-led, platform-based value propositions.
Drive complex deals from SRL to Finance Closed.
Navigate commercial negotiations.
Align across multiple teams for a coordinated GTM approach.
Support SCs with Value Maps for demo readiness and POCs.
Stay ahead of CRM/CX, ERP, and AI trends.
Craft differentiated plays against major competitors.

Requirements

What you’ll need

8+ years quota-carrying B2B tech sales (SaaS/enterprise apps)
Strong exposure to CRM/CX, ERP, HCM ecosystems
Industry focus on Aged Care, Manufacturing, Wholesale & Distribution
Familiarity with ERP and HCM/Workforce Management
Ability to map end-to-end customer (CRM/CX) journeys
Lead transformation roadmaps and conversations
Strong understanding of CRM and ERP landscape (Salesforce, Dynamics 365, Epicor, etc.)
Proven ability to build net-new pipeline
Build and leverage consulting & SI partnerships

Benefits

Comp & perks

Benefit Stipend
Health & Wellness Reimbursement Program
Educational Resources - Career & Personal Development Program
Various discount programs (i.e. travel, virtual exercises classes, etc.)
Merit-based opportunities for career growth