Stord

Program Manager

• Maintain and successfully execute a portfolio of customer projects
• Partner with Commercial, Implementation, Integration, and Operations team members
• Balance a number of internal and external priorities
• Track progress and performance in customer onboarding process
• Spearhead the design and execution of innovative technology solutions
• Provide feedback to refine, develop and evolve Stord’s service offering

Implementation Program Manager

Marketing

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Customer Marketing Manager

Performance Marketing

• Own day-to-day management of Stord's paid advertising programs across LinkedIn, Google, Meta, programmatic, OOH and retargeting channels
• Build, launch, and optimize campaigns with a clear focus on pipeline contribution: from awareness and engagement through to conversion and opportunity creation
• Manage budgets across channels with a rigorous focus on efficiency metrics including CAC, CPL, CPC, and pipeline contribution per dollar spent
• Write and iterate on ad copy and work closely with the Brand team on creative briefs, ensuring paid assets are on-brand, compelling, and continuously tested
• Build and execute integrated paid advertising programs that work in concert with ABM, field marketing, content, and email to create coordinated, multi-touch demand motions
• Activate target account lists across paid channels, using LinkedIn, programmatic, and retargeting to deliver relevant, timely messages to the right accounts at the right stage of the funnel
• Partner with the Director of Demand Generation on ABM campaign design, translating account-level strategy into paid channel activation and audience targeting
• Use intent data and first-party signals to identify in-market accounts and build dynamic audience segments that improve targeting precision and reduce wasted spend
• Develop account-level reporting that gives Sales and Marketing visibility into how target accounts are engaging with paid programs and where to prioritize outreach
• Build and maintain a structured testing roadmap across channels, including creative, copy, audience, bidding strategy, and landing page tests
• Codify learnings from every test and apply them systematically to improve campaign performance over time
• Own paid advertising reporting and contribute to the weekly, monthly, and quarterly GTM performance reviews led by the Director of Demand Generation
• Monitor channel performance daily and proactively flag anomalies, budget pacing issues, or optimization opportunities before they affect pipeline outcomes

Paid Media Manager

• Lead, manage, and grow the SDR team to exceed pipeline targets.
• Define KPIs, outbound processes, and cadences.
• Coach SDRs on messaging, personalization, and objection handling.
• Implement tools and reporting to drive performance and accountability.
• Develop and execute outbound strategies targeting key market segments.
• Monitor, analyze, and optimize pipeline performance from outbound channels.
• Partner with RevOps for accurate attribution, forecasting, and reporting.
• Collaborate with Partnerships to source and engage new partner opportunities.
• Support event marketing initiatives including webinars, conferences, and partner activations.
• Own end-to-end demand generation strategy: channels, programs, investments, and motions that build pipeline.
• Build a diversified, predictable demand engine that scales efficiently.
• Own North America events and field marketing calendar (trade shows, Stord Summit, executive dinners, partner activations).
• Build and scale ABM programs from one-to-one enterprise to one-to-many mid-market.
• Own paid media strategy and budget across LinkedIn, Google, Meta, programmatic, and retargeting.
• Build and lead a high-performing demand generation team.

Director of Demand Generation

Director

• Own Stord's brand strategy, visual identity, and narrative, ensuring consistency and differentiation across all channels and audiences
• Translate Stord's positioning into a clear, compelling brand voice and point of view that resonates with mid-market DTC founders and ecommerce operators
• Serve as the internal steward of the brand, setting standards, educating the org, and pushing for quality across every touchpoint
• Partner with Product Marketing to ensure brand narrative ladders up to GTM messaging and positioning frameworks
• Lead and develop Stord's in-house brand studio, including designers, creatives, and content producers
• Set creative direction across campaigns, sales collateral, web, events, and product marketing assets
• Build efficient creative processes and systems that allow the studio to produce high-quality work at the pace of a high-growth company
• Manage external agency and freelance relationships where needed to scale output
• Own Stord's content strategy and editorial calendar across thought leadership, blog, video, social, and owned media
• Develop high-value content that is consumed by DTC founders and ecommerce leaders and drives brand affinity and organic pipeline
• Build efficient content production processes that balance quality, velocity, and cost
• Ensure all content aligns with GTM messaging frameworks and reinforces Stord's position as the default operating system for modern commerce
• Own Stord's corporate narrative and external communications across press, analyst relations, social thought leadership, and executive visibility
• Build and manage media relationships; drive earned coverage in key trade and business publications relevant to DTC, ecommerce, and logistics
• Lead communications around major company milestones including funding, product launches, partnerships, and executive announcements
• Develop and manage Stord's executive thought leadership program, positioning Stord's founders and leadership team as voices in the commerce and logistics space

Implementation Program Manager

Customer Marketing Manager

Paid Media Manager

Director of Demand Generation

Director of Brand and Communications