Stepful

Growth Marketing

• Build & manage paid campaigns (Meta, TikTok, YouTube, and others) from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy
• Own performance-driven social campaigns from ideation to execution; report to Senior Growth Manager (hybrid NYC office)

Manager, Growth Marketing, Paid

Product Designer

• Lead and scale design function and set vision for how design drives product experience
• Deliver rich, intuitive best-in-class experiences for students, instructors, and coaches
• Partner with leadership across product, engineering, and marketing to drive business outcomes
• Own and lead a core vertical alongside PM counterpart and oversee other squads
• Recruit, develop, and retain top design talent
• Manage and coach designers, creating clear-growth paths
• Establish principles, systems, and processes for design excellence
• Shape product vision and identify cross-functional opportunities
• Collaborate with product, engineering, growth, and ops leadership
• Oversee strategic roadmap for design and research
• Implement and evolve the design system to ensure consistency and efficiency

Staff Product Designer

Product Manager

• Craft delightful, data-driven product experiences to ensure student success from signup to graduation and employment
• Grow proprietary learning platform, improve coach/instructor efficiency, or build 0 to 1 products
• Lead strategy to prioritize coach and instructor time for varied student populations
• Strategize AI use for personalization and speed
• Deeply understand students, instructors, and coaches and represent them
• Work closely with design, engineering, data, ops and cross-functional partners to ship quickly
• Communicate product roadmap, vision, priorities, and tradeoffs

Senior Product Manager

People Operations

• Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs.
• Operate in a founding People Operations role reporting to the VP of People; own People Ops programs end-to-end.
• Set strategy, design programs, run launches, enable managers, measure outcomes, and iterate quickly.
• Ship cadences, playbooks, templates, and KPIs for onboarding, performance, engagement, and manager enablement.
• Own HRIS, performance/engagement platforms, and LMS; design and maintain integrations and automated employee lifecycle flows.
• Coach managers on feedback, performance expectations, team dynamics, and change; lead low-to-moderate ER matters.
• Maintain processes and compliance (offboarding, I-9/E-Verify, leaves, multi-state compliance) and refresh policies with Legal/Compliance.
• Partner with Finance, Legal/Compliance, IT, Recruiting to scale reliable, repeatable processes.
• Location: Hybrid — Tue–Thu in SoHo HQ (408 Broadway, NYC).

Associate Director, People Operations

Manager

• About Stepful: Reimagining allied healthcare training with affordable, online, instructor-led, AI-supported programs to help learners launch healthcare careers
• Partners with healthcare institutions to build talent pipelines; graduates work at employers like CVS, NY-Presbyterian, and Walgreens
• Role: Senior Manager, Paid Acquisition responsible for launching, managing, and optimizing paid social campaigns (Meta, TikTok, Snapchat, YouTube) to drive student acquisition and brand awareness
• Own performance-driven social campaigns from ideation to execution; collaborate with creative and content teams to develop ad creatives
• Responsibilities include optimizing campaigns toward CAC goals, daily performance monitoring, conducting A/B tests, analyzing performance data, and staying up to date on platform best practices
• Hybrid role based out of NYC office, reporting to Senior Growth Manager

Senior Manager, Paid Acquisition

Performance Marketing

• Launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, YouTube and others to drive student acquisition and brand awareness
• Own performance-driven social campaigns from ideation to execution
• Build & manage paid campaigns from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy
• Hybrid role based out of NYC office reporting to Senior Growth Manager

Senior Manager, Paid Social

Marketing

• About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.
• In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.
• Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.
• We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.
• The opportunity: As our Associate Director of Student Lifecycle Marketing, you will define and lead the strategy for how we engage and support Stepful students from enrollment through certification and job placement. You’ll oversee all communication touchpoints across email, SMS, and in-product messaging, and build systems that keep instructors, coaches, and support teams aligned around a consistent, high-quality student experience.
• You will own the vision and roadmap for lifecycle communication, making sure every message—from onboarding to externship to job preparation—is timely, impactful, and personalized. Working closely with Growth, Product, Learning, and Career Services, you’ll translate insights into cross-functional strategies that improve student engagement, retention, and outcomes.