Stepful

Senior Manager, Paid Acquisition

Stepful

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $120,000 - $150,000 per year

Job Level

Senior

About the role

  • About Stepful: Reimagining allied healthcare training with affordable, online, instructor-led, AI-supported programs to help learners launch healthcare careers
  • Partners with healthcare institutions to build talent pipelines; graduates work at employers like CVS, NY-Presbyterian, and Walgreens
  • Role: Senior Manager, Paid Acquisition responsible for launching, managing, and optimizing paid social campaigns (Meta, TikTok, Snapchat, YouTube) to drive student acquisition and brand awareness
  • Own performance-driven social campaigns from ideation to execution; collaborate with creative and content teams to develop ad creatives
  • Responsibilities include optimizing campaigns toward CAC goals, daily performance monitoring, conducting A/B tests, analyzing performance data, and staying up to date on platform best practices
  • Hybrid role based out of NYC office, reporting to Senior Growth Manager

Requirements

  • 4+ years of experience working at a direct-to-consumer startup with campaign budgets over $1M per month
  • Proven track record of scaling marketing spend while maintaining ROI targets
  • Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok, Meta & YouTube
  • Experience writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences
  • Highly analytical with strong communication skills
  • Bonus points if you have previous startup experience, especially within B2C EdTech/Healthcare
  • Bonus points if you have basic design or video editing skills (e.g., Canva, CapCut, Adobe Suite)