Manager

• About Stepful: Reimagining allied healthcare training with affordable, online, instructor-led, AI-supported programs to help learners launch healthcare careers
• Partners with healthcare institutions to build talent pipelines; graduates work at employers like CVS, NY-Presbyterian, and Walgreens
• Role: Senior Manager, Paid Acquisition responsible for launching, managing, and optimizing paid social campaigns (Meta, TikTok, Snapchat, YouTube) to drive student acquisition and brand awareness
• Own performance-driven social campaigns from ideation to execution; collaborate with creative and content teams to develop ad creatives
• Responsibilities include optimizing campaigns toward CAC goals, daily performance monitoring, conducting A/B tests, analyzing performance data, and staying up to date on platform best practices
• Hybrid role based out of NYC office, reporting to Senior Growth Manager

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