Stepful

Performance Marketing

• Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
• Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
• Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
• Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
• Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
• Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
• Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
• Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

Head of Performance Marketing – Acquisition

• Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
• Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
• Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
• Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
• Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
• Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
• Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

Director, Performance Marketing

Operations

• Own the end to end program delivery of our nursing programs, with the opportunity to expand to other degree-granting programs
• Develop and execute innovative initiatives and experiments to accelerate nursing enrollment, student retention, and program scale
• Lead the in-person operations and integration of an acquired nursing college, with a lens towards expanding remote and online delivery
• Collaborate regularly with our Curriculum, Product, Policy, Sales, and Customer Success teams to meet the high bar of regulators and accreditors, provide an exceptional student experience, and deliver impactful results for our healthcare provider clients.

Director, Healthcare Strategy – Operations

Director, Nursing – Respiratory Operations

Product Manager

• Lead strategy to prioritize coach and instructor time
• Strategize how AI can enhance personalized experiences
• Understand student, instructor, and coach needs
• Collaborate with design, engineering, and cross-functional teams
• Communicate product roadmap and manage priorities

Staff Product Manager

Customer Success Manager

• Overseeing a portfolio of Stepful for Business clients
• Ensuring successful delivery of healthcare training programs
• Managing client relationships
• Tracking key performance metrics
• Collaborating with internal teams

Senior Engagement Manager, Client Success

Product Marketing

• Own the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goals
• Make explicit prioritization and tradeoffs across initiatives, audiences, and channels, focusing resources on the highest-impact opportunities
• Act as a senior cross-functional partner to Sales, Product, Learning, Solutions Architecture, and Client Success, leveraging market insights to align stakeholders and priorities.
• Define and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiation
• Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement
• Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story
• Lead launches for new products, programs, and features; own end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product, Learning, and Solution Architecture teams.
• Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events
• Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market

Director, Product Marketing – GTM Strategy

Director, Enterprise Demand Generation

Solutions Engineer

• Lead program design conversations during the sales process
• Drive alignment with employer partners to configure Stepful programs
• Lead internal cross-functional alignment
• Accelerate deal cycles by clarifying dependencies
• Join and lead early and critical client meetings
• Serve as the implementation lead
• Act as a subject matter expert on Stepful’s programs

Senior Solution Architect

Manager

Senior Engagement Manager

Senior Engagement Manager, Solution Architecture

Data Entry

• Build and maintain a Content Inventory Spreadsheet across courses, documenting all content types, grading weights, and migration notes on a week-by-week basis
• Draft Content Entry Docs that translate audited course materials into structured build instructions for the Stepful Classroom
• Enter content directly into the LMS: set up lesson containers, lessons, and content pages following approved Content Entry Docs
• Document grading schemas per course, including category weights, pass thresholds, late policies, and rounding rules
• Conduct first-pass QA using the Checklist, verifying date configurations, naming conventions, settings, link functionality, and formatting
• Flag content that requires SME review, recreation, or workarounds (e.g., third-party materials, LMS-specific features that don't transfer)
• Upload and link slide decks and supporting resources into the Content Editor

Data Entry Analyst – Nursing Program

Marketing

Director, B2B Marketing

• Accurately enter and update student, employer, and program data across internal systems (CRM, LMS, spreadsheets, internal dashboards).
• Audit records for completeness and accuracy, correcting discrepancies and escalating issues when necessary.
• Maintain documentation standards to ensure data consistency across platforms.
• Perform regular quality assurance checks to ensure high data accuracy rates (98–100% target).

Data Entry Analyst

• Oversee content development projects, including refining existing programs and managing the successful launch of new programs
• Lead a team of curriculum developers and subject matter experts to support content creation efforts
• Establish and maintain rigorous quality control processes to ensure our educational programs consistently meet high standards of accuracy and relevance
• Experiment with new content modalities to enhance student learning experience, including skills lab, simulation, etc.
• Conduct and analyze data on program performance, learners engagement and outcomes. Use data driven insights to make informed decisions and drive program improvements