Stepful

Product Marketing

• Own the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goals
• Make explicit prioritization and tradeoffs across initiatives, audiences, and channels, focusing resources on the highest-impact opportunities
• Act as a senior cross-functional partner to Sales, Product, Learning, Solutions Architecture, and Client Success, leveraging market insights to align stakeholders and priorities.
• Define and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiation
• Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement
• Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story
• Lead launches for new products, programs, and features; own end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product, Learning, and Solution Architecture teams.
• Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events
• Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market

Director, Product Marketing – GTM Strategy

Performance Marketing

Director, Enterprise Demand Generation

Solutions Engineer

• Lead program design conversations during the sales process
• Drive alignment with employer partners to configure Stepful programs
• Lead internal cross-functional alignment
• Accelerate deal cycles by clarifying dependencies
• Join and lead early and critical client meetings
• Serve as the implementation lead
• Act as a subject matter expert on Stepful’s programs

Senior Solution Architect

Manager

Senior Engagement Manager

Senior Engagement Manager, Solution Architecture

Data Entry

• Build and maintain a Content Inventory Spreadsheet across courses, documenting all content types, grading weights, and migration notes on a week-by-week basis
• Draft Content Entry Docs that translate audited course materials into structured build instructions for the Stepful Classroom
• Enter content directly into the LMS: set up lesson containers, lessons, and content pages following approved Content Entry Docs
• Document grading schemas per course, including category weights, pass thresholds, late policies, and rounding rules
• Conduct first-pass QA using the Checklist, verifying date configurations, naming conventions, settings, link functionality, and formatting
• Flag content that requires SME review, recreation, or workarounds (e.g., third-party materials, LMS-specific features that don't transfer)
• Upload and link slide decks and supporting resources into the Content Editor

Data Entry Analyst – Nursing Program

Marketing

Director, B2B Marketing

• Accurately enter and update student, employer, and program data across internal systems (CRM, LMS, spreadsheets, internal dashboards).
• Audit records for completeness and accuracy, correcting discrepancies and escalating issues when necessary.
• Maintain documentation standards to ensure data consistency across platforms.
• Perform regular quality assurance checks to ensure high data accuracy rates (98–100% target).

Data Entry Analyst

• Oversee content development projects, including refining existing programs and managing the successful launch of new programs
• Lead a team of curriculum developers and subject matter experts to support content creation efforts
• Establish and maintain rigorous quality control processes to ensure our educational programs consistently meet high standards of accuracy and relevance
• Experiment with new content modalities to enhance student learning experience, including skills lab, simulation, etc.
• Conduct and analyze data on program performance, learners engagement and outcomes. Use data driven insights to make informed decisions and drive program improvements

Learning Experience Manager

Accounting Manager

• Improve the timeliness and accuracy of financial reporting by proactively learning the nuances of the business’ financial processes and enhancing existing reporting
• Bring a high level of professionalism to all financial deliverables
• Oversee the consolidated Accounts Receivable and Accounts Payable functions
• Support the Controller with ERP system implementation, ongoing maintenance, and future enhancements
• Act as primary support for both financial statement audits and compliance audits
• Lead efforts to build out new workflows and structure, actively addressing and improving month-end close processes to drive operational efficiency
• Assist the Controller in professionalizing the Accounting department, including implementing a control environment
• Co-author technical accounting memos and perform essential accounting standard research
• Prepare the department for "Big 4"-quality audit readiness
• Partner with HR, Operations, Leadership, and the broader FP&A team to provide data and insights that inform company decision-making

Director

• Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
• Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
• Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
• Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
• Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
• Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
• Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
• Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

Director, Paid Acquisition

Engineering Manager

• Lead your team to deliver impactful outcomes at a sustainable pace—removing blockers, improving processes, and driving continuous improvement.
• Develop engineers through regular feedback, personalized development plans, and opportunity matching.
• Foster a high-trust, psychologically safe team culture grounded in Stepful’s mission and values.
• Recruit, interview, and onboard new engineers to scale our builder culture.
• Partner closely with Product, Design, Data, and Operations to shape discovery and ensure we are building the right things at the right time.
• Communicate clearly with stakeholders, setting expectations upfront and following through on delivery commitments.
• Balance competing priorities with a bias for action and clear decision-making.
• Contribute roughly 20% of your time to the codebase through code reviews, architecture design, documentation, and individual contributions.
• Uphold high engineering quality and guide system evolution through technical roadmapping and leading by example.
• Oversee projects across our core pillars: Learning Experience (adaptive learning/AI feedback), Careers (ranking algorithms and partner matching), and Human Connection (LLM-driven internal tools).

Senior Engineering Manager

Growth Marketing

Director, Growth Marketing

Operations

• Lead and manage of a team of 5+ FTEs with oversight of an organization (inclusive of contractors) of over 100
• Oversee operations for a growing network of 6,000+ clinical partners nationwide, ensuring they deliver the right experiential learning experiences for our students.
• Develop and execute creative initiatives and experiments to fast-track the growth of our hiring supply.
• Monitor and improve key metrics, including new site activation, seat retention and growth, and capacity utilization.
• Work collaboratively with our enterprise sales team to unlock externship capacity at key enterprise partners and participate in team pitches.
• Collaborate regularly with our Learning, Product, Policy, Sales, Customer Success, and Operations teams to design and implement solutions to provide an exceptional student experience and deliver impactful results for our healthcare provider clients.