Stepful

Product Manager

• Drive organic growth across the student lifecycle by optimizing conversion funnels, amplifying referrals, and enhancing product-led acquisition features.
• Experiment and iterate on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.
• Develop and refine pricing strategies and cross-sell experiences to maximize student lifetime value across programs.
• Partner with engineering and data to improve our growth data platform, including marketing attribution, tracking infrastructure, and experiment tooling.
• Be the voice of the student — deeply understand user behavior and use those insights to inform roadmap and product decisions.
• Communicate vision and priorities clearly across stakeholders, making smart trade-offs and aligning teams toward shared growth goals.

Staff Product Manager – Growth

Full-stack Engineer

• Build Full-Stack Student-facing experiences:
• Build an LLM-powered support experience for onboarding Students
• Launch referral systems, new landing pages, and re-engagement campaigns
• Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
• Optimize performance from client bundles and CDNs to Rails and PostgreSQL
• Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
• Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
• Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement
• Implement reliable event tracking and conversion attribution across our digital properties
• Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations
• Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team

Senior Software Engineer, Growth

• Build Full-Stack Student-facing experiences:
• Build an LLM-powered support experience for onboarding Students
• Launch referral systems, new landing pages, and re-engagement campaigns
• Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
• Experiment and Optimize:
• Optimize performance from client bundles and CDNs to Rails and PostgreSQL
• Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
• Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
• Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement
• Build Analytics Infrastructure:
• Implement reliable event tracking and conversion attribution across our digital properties
• Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations
• Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team

Growth Engineer

Senior Growth Engineer

Product Marketing

• Lead Stepful’s GTM enablement work, including cross-functional planning and collaboration structures, and enablement forums and rhythms of business
• Develop onboarding and ongoing certification programs (e.g., pitch certification, program and solution certification) for GTM team members
• Build and maintain a structure to house and enable GTM teams to easily find materials and ensure materials are up-to-date
• Develop and execute communications approaches (e.g., async comms, live touch points) to ensure GTM teams receive critical information in a timely and easily digestible manner
• In collaboration with cross-functional SMEs (Marketing, Ops, Learning, Product, GTM leadership), identify what GTM teams need to know and be able to do
• Prioritize and organize a wide range of information to ensure that the GTM team is successful and that information is shared in a timely, yet manageable, manner
• Design and facilitate training experiences and manage tools to support this
• Support and monitor adoption and behavior change

Senior GTM Enablement Specialist

• Build the complete product strategy and roadmap for Stepful for Business
• Partner closely with AEs, client success managers, and S4B operators
• Own the full product lifecycle: from discovery to iteration
• Collaborate with product designers and engineers to ship product quickly
• Translate enterprise customer needs into strategic roadmaps
• Build relationships with high-stakes enterprise customers and gather feedback
• Measure product success using clear metrics

Senior Product Manager, B2B

• Drive the strategy and execution plan for launching new educational programs, from market analysis through to successful market entry.
• Conduct comprehensive market research to identify opportunities for new programs and validate demand. Utilize insights to inform program development and positioning strategies.
• Own and achieve the student success metrics for new programs, including learning outcomes, student certification, and satisfaction rates.
• Work closely with healthcare partners to ensure students are having a meaningful lab and clinical experience.
• Work cross-functionally with our product, learning, operations, and sales teams to provide visibility into new program launches and help inform their roadmaps.
• Establish and monitor key performance indicators for program launches, making data-driven decisions to optimize strategy and execution.

Go-To-Market Strategy Manager

Technical Recruiter

• Manage and own the entire recruitment lifecycle for critical roles including Product Managers, Product Designers (UX/UI), and Product Operations, collaborating closely with Product Leadership and hiring managers to meet ambitious headcount goals.
• Develop and execute effective sourcing strategies, leveraging proactive outreach, automation, AI tools, and creative techniques to build robust pipelines of high-quality, diverse candidates with expertise in the full product lifecycle, from discovery and design to launch and iteration.
• Ensure an exceptional and equitable candidate experience from initial contact through offer and onboarding.
• Partner with Product and Design leaders to deeply understand role requirements, ideal candidate profiles (e.g., specific domain expertise, design methodology), and team dynamics.
• Collaborate to design and implement structured and inclusive interview processes that ensure fair evaluation, focusing on competencies like user empathy, data-driven decision-making, and design craft.
• Contribute to strategic discussions and initiatives aimed at continuously improving our Product and Design hiring practices, employer brand, and diversity efforts within the Product community.

Senior Technical Recruiter, Product

• Develop and iterate on an advanced Learning Management System focused on UX, adaptive learning, engagement, gamification, and motivation
• Build generative AI features for career services (resume generation, interview training) to help graduates find jobs and match clinical partners
• Design and maintain platforms for instructors, TAs, coaches, and operators to optimize student success using generative AI
• Build content management systems to generate and maintain educational content at scale and accelerate curriculum creation
• Build and maintain data pipelines to make data reliable and accessible for business, learning, and operations teams

Software Engineer

Director

• Define and communicate the vision for the design organization, owning the structure, health, and long-term growth of the design team
• Own and lead our most critical product vertical to improve business outcomes
• Shape decisions on org strategy, priorities, and investments alongside other leadership members by identifying cross-functional opportunities that map to business needs
• Develop and coach the design team, ensuring paths for growth and clear expectations
• Recruit, develop, and retain top design talent, building a culture of collaboration and excellence
• Establish principles, systems, and processes that ensure design excellence and culture across the organization
• Deliver outcomes that expand design’s impact across all product lines
• Contribute hands-on to design work while operating as a member of the leadership team
• Bring a user-centered perspective into executive decision-making and shape company-wide product strategy
• Represent company values, champion inclusivity and integrity, and elevate design standards to industry-leading levels

Director of Design

• This is a critical opportunity for a Senior Technical Recruiter to join our growing team and significantly impact Stepful's ability to scale our Product, Engineering, Data, and Design teams.
• You'll play a pivotal role in identifying, engaging, and securing top technical talent, directly contributing to the development of our innovative educational platform and the expansion of our reach.
• Manage and own the entire recruitment lifecycle for a diverse set of technical roles across Product, Engineering, Data, and Design, collaborating closely with the Technical Recruiting Lead and hiring managers to meet ambitious headcount goals.
• Develop and execute effective sourcing strategies, leveraging proactive outreach, automation, AI tools, and creative techniques to build robust pipelines of high-quality, diverse candidates.
• Ensure an exceptional and equitable candidate experience from initial contact through offer and onboarding.
• Partner with technical leaders and hiring managers to deeply understand role requirements, ideal candidate profiles, and team dynamics.
• Collaborate to design and implement structured and inclusive interview processes that ensure fair evaluation and a positive experience for all candidates.
• Contribute to strategic discussions and initiatives aimed at continuously improving our technical hiring practices, employer brand, and diversity efforts.
• Utilize and optimize existing recruiting systems, tools, and best practices.
• Continuously identify opportunities to enhance recruiting workflows, refine tools, and scale our technical hiring infrastructure.

Senior Technical Recruiter

Growth Marketing

• Build & manage paid campaigns (Meta, TikTok, YouTube, and others) from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy
• Own performance-driven social campaigns from ideation to execution; report to Senior Growth Manager (hybrid NYC office)

Manager, Growth Marketing, Paid

Product Designer

• Lead and scale design function and set vision for how design drives product experience
• Deliver rich, intuitive best-in-class experiences for students, instructors, and coaches
• Partner with leadership across product, engineering, and marketing to drive business outcomes
• Own and lead a core vertical alongside PM counterpart and oversee other squads
• Recruit, develop, and retain top design talent
• Manage and coach designers, creating clear-growth paths
• Establish principles, systems, and processes for design excellence
• Shape product vision and identify cross-functional opportunities
• Collaborate with product, engineering, growth, and ops leadership
• Oversee strategic roadmap for design and research
• Implement and evolve the design system to ensure consistency and efficiency

Staff Product Designer

• Craft delightful, data-driven product experiences to ensure student success from signup to graduation and employment
• Grow proprietary learning platform, improve coach/instructor efficiency, or build 0 to 1 products
• Lead strategy to prioritize coach and instructor time for varied student populations
• Strategize AI use for personalization and speed
• Deeply understand students, instructors, and coaches and represent them
• Work closely with design, engineering, data, ops and cross-functional partners to ship quickly
• Communicate product roadmap, vision, priorities, and tradeoffs

Senior Product Manager

People Operations

• Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs.
• Operate in a founding People Operations role reporting to the VP of People; own People Ops programs end-to-end.
• Set strategy, design programs, run launches, enable managers, measure outcomes, and iterate quickly.
• Ship cadences, playbooks, templates, and KPIs for onboarding, performance, engagement, and manager enablement.
• Own HRIS, performance/engagement platforms, and LMS; design and maintain integrations and automated employee lifecycle flows.
• Coach managers on feedback, performance expectations, team dynamics, and change; lead low-to-moderate ER matters.
• Maintain processes and compliance (offboarding, I-9/E-Verify, leaves, multi-state compliance) and refresh policies with Legal/Compliance.
• Partner with Finance, Legal/Compliance, IT, Recruiting to scale reliable, repeatable processes.
• Location: Hybrid — Tue–Thu in SoHo HQ (408 Broadway, NYC).

Associate Director, People Operations

Performance Marketing

• Launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, YouTube and others to drive student acquisition and brand awareness
• Own performance-driven social campaigns from ideation to execution
• Build & manage paid campaigns from start to finish
• Optimize campaigns toward CAC goals through daily performance monitoring
• Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
• Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
• Analyze performance data and generate actionable insights to improve campaign effectiveness
• Stay up to date on platform best practices, algorithm changes, and emerging trends
• Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy
• Hybrid role based out of NYC office reporting to Senior Growth Manager

Senior Manager, Paid Social

Manager

• About Stepful: Reimagining allied healthcare training with affordable, online, instructor-led, AI-supported programs to help learners launch healthcare careers
• Partners with healthcare institutions to build talent pipelines; graduates work at employers like CVS, NY-Presbyterian, and Walgreens
• Role: Senior Manager, Paid Acquisition responsible for launching, managing, and optimizing paid social campaigns (Meta, TikTok, Snapchat, YouTube) to drive student acquisition and brand awareness
• Own performance-driven social campaigns from ideation to execution; collaborate with creative and content teams to develop ad creatives
• Responsibilities include optimizing campaigns toward CAC goals, daily performance monitoring, conducting A/B tests, analyzing performance data, and staying up to date on platform best practices
• Hybrid role based out of NYC office, reporting to Senior Growth Manager

Senior Manager, Paid Acquisition

Marketing

• About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.
• In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.
• Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.
• We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.
• The opportunity: As our Associate Director of Student Lifecycle Marketing, you will define and lead the strategy for how we engage and support Stepful students from enrollment through certification and job placement. You’ll oversee all communication touchpoints across email, SMS, and in-product messaging, and build systems that keep instructors, coaches, and support teams aligned around a consistent, high-quality student experience.
• You will own the vision and roadmap for lifecycle communication, making sure every message—from onboarding to externship to job preparation—is timely, impactful, and personalized. Working closely with Growth, Product, Learning, and Career Services, you’ll translate insights into cross-functional strategies that improve student engagement, retention, and outcomes.