Senior Manager, Growth Marketing

Stepful

Growth Marketing Senior Manager driving paid media strategy across Meta and Google at Stepful. Overseeing campaigns and optimizing for growth in a startup environment.

Posted 7/17/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end paid media strategies across platforms like Meta and Google, with a strong focus on optimizing CAC, ROI, and LTV. Proven ability to analyze performance data and translate insights into actionable strategies while effectively managing external creative agencies.

Highest-signal resume keywords

Paid Media StrategyCAC OptimizationROI AnalysisProject ManagementData-Driven Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social AdvertisingPaid Search AdvertisingPerformance MarketingA/B TestingKPI ReportingBudget ManagementCampaign OptimizationData AnalysisCreative BriefingGrowth Strategy

Soft Skills

CommunicationAttention to DetailAnalytical ThinkingStakeholder ManagementProblem Solving

Industry Keywords

D2C StartupPerformance GoalsFull-Funnel GrowthAlgorithm UpdatesCreative Assets

About the role

Key responsibilities & impact

Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
Manage our Search agency, holding them accountable to performance goals and roadmap execution.
Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

Requirements

What you’ll need

4+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Strong project management skills, with the ability to handle multiple initiatives at the same time.
Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
High attention to detail, with a habit of catching and preventing errors before they become problems.
Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Benefits

Comp & perks

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2025