Senior Manager, Paid Acquisition
Stepful
Senior Manager, Paid Social
Stepful
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Senior
About the role
- Launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, YouTube and others to drive student acquisition and brand awareness
- Own performance-driven social campaigns from ideation to execution
- Build & manage paid campaigns from start to finish
- Optimize campaigns toward CAC goals through daily performance monitoring
- Collaborate with creative and content teams to develop high-performing ad creatives (video, UGC, influencer, static)
- Conduct A/B testing across targeting, bidding strategies, creatives, and landing pages
- Analyze performance data and generate actionable insights to improve campaign effectiveness
- Stay up to date on platform best practices, algorithm changes, and emerging trends
- Identify growth opportunities and contribute ideas to enhance our paid acquisition strategy
- Hybrid role based out of NYC office reporting to Senior Growth Manager
Requirements
- 4+ years of experience working at a direct-to-consumer startup with campaign budgets over $1M per month
- Proven track record of scaling marketing spend while maintaining ROI targets
- Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok, Meta & YouTube
- Experience writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences
- Highly analytical with strong communication skills
- (Bonus) Previous startup experience, especially within B2C EdTech/Healthcare
- (Bonus) Basic design or video editing skills (e.g., Canva, CapCut, Adobe Suite)
