Marketing

• About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.
• In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.
• Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.
• We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.
• The opportunity: As our Associate Director of Student Lifecycle Marketing, you will define and lead the strategy for how we engage and support Stepful students from enrollment through certification and job placement. You’ll oversee all communication touchpoints across email, SMS, and in-product messaging, and build systems that keep instructors, coaches, and support teams aligned around a consistent, high-quality student experience.
• You will own the vision and roadmap for lifecycle communication, making sure every message—from onboarding to externship to job preparation—is timely, impactful, and personalized. Working closely with Growth, Product, Learning, and Career Services, you’ll translate insights into cross-functional strategies that improve student engagement, retention, and outcomes.

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