Stepful

Associate Director, Lifecycle Marketing

Stepful

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $160,000 - $190,000 per year

Job Level

Senior

About the role

  • About Stepful: Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.
  • In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.
  • Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.
  • We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.
  • The opportunity: As our Associate Director of Student Lifecycle Marketing, you will define and lead the strategy for how we engage and support Stepful students from enrollment through certification and job placement. You’ll oversee all communication touchpoints across email, SMS, and in-product messaging, and build systems that keep instructors, coaches, and support teams aligned around a consistent, high-quality student experience.
  • You will own the vision and roadmap for lifecycle communication, making sure every message—from onboarding to externship to job preparation—is timely, impactful, and personalized. Working closely with Growth, Product, Learning, and Career Services, you’ll translate insights into cross-functional strategies that improve student engagement, retention, and outcomes.

Requirements

  • 8+ years of experience in lifecycle, CRM, or retention marketing—ideally in education, healthcare, or a mission-driven consumer businesses
  • Knowledge of how to design structured user journeys and coordinated messaging across email, SMS, and in-product channels
  • Proficiency with tools like Customer.io, Zapier, and Segment, and comfort building automated communication flows
  • A data-driven mindset with a track record of improving engagement, retention, and program completion metrics
  • Experience managing cross-functional input and aligning teams like Product, Learning, Career Services, and Growth around shared messaging goals
  • A deep commitment to the student experience, helping people succeed in healthcare careers through better communication and support
  • Understanding of how to integrate AI into lifecycle communication workflows—whether by generating message variants for testing, scaling personalization logic, or identifying intervention points using predictive insights