Power Digital Marketing

Manager

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Senior Media Manager, Healthcare

Performance Marketing

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence.
• They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.
• They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development.
• They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Associate Director of Paid Media

• The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals.
• They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication.
• The Paid Media Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

• Demonstrates exceptional management skills and a strong leadership presence.
• Oversees a team of 4+ direct reports and takes an active role in coaching their team, including mentoring, role-playing, feedback, and skill development.
• Handles complex client accounts with high-quality execution, strategic thinking, and timely communication.
• Positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Retail Media Strategist – Search, PPC

• Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance & business impact against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Affiliate Manager

• Collaborating with the partnership team to develop and execute affiliate marketing strategies
• Engaging in industry research and maintaining relationships with key partners
• Participating in cross-channel collaboration with PR and influencer teams

Affiliate Partnership Marketing Intern

• Successful end-to-end management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
• Function as primary point of contact internally and externally for all ‘owned’ accounts.
• Responsible for pacing and performance of accounts
• Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures

Senior Paid Social Media Manager, Healthcare

Producer

• Power Digital is looking for a Content Producer to assist in the daily execution of our cross-functional video content needs—including AI-assisted image and video generation—in support of our brand vision and business goals through performance marketing. You will be working in a fast-paced, creative environment that offers an opportunity to be part of building a rapidly growing agency.
• Work closely with a team of editors, designers, and ACDs in the execution of all video editing deliverables for your pod and owned accounts
• Collaborate with our Creative & Marketing teams to craft creative & engaging designs/content across various marketing channels
• Create engaging, performance-driven video content to support our creative & marketing efforts
• Collaborate with our Production & Strategy teams to craft both original and iterative ads for various marketing channels, including Instagram, Meta, TikTok, and YouTube
• Leverage AI tools to generate marketing-ready image and video concepts and assets (e.g., concept exploration, storyboards, style frames, cutdowns/variations), translating ideas into on-brand creative that performs
• Use AI to accelerate creative iteration at scale by producing multiple versions for testing (hooks, thumbnails, captions, formats, aspect ratios) while maintaining quality and brand consistency
• Continuously optimize output by applying learnings from performance metrics, external references, and popular trends across social platforms
• Follow department workflows and best practices for project management, project file organization, file naming, etc.
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Editing AI Content Producer

• Assist in the daily execution of cross-functional video content needs—including AI-assisted image and video generation
• Work closely with a team of editors, designers, and ACDs in the execution of all video editing deliverables for your pod and owned accounts
• Collaborate with Creative & Marketing teams to craft creative & engaging designs/content across various marketing channels
• Create engaging, performance-driven video content to support creative & marketing efforts
• Collaborate with Production & Strategy teams to craft both original and iterative ads for various marketing channels
• Leverage AI tools to generate marketing-ready image and video concepts and assets
• Use AI to accelerate creative iteration at scale by producing multiple versions for testing while maintaining quality and brand consistency
• Continuously optimize output by applying learnings from performance metrics, external references, and popular trends across social platforms
• Follow department workflows and best practices for project management, project file organization, file naming, etc.
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Assist in creating and managing paid social media campaigns across platforms like Meta, Instagram, TikTok, Pinterest, and LinkedIn.
• Conduct a competitor analysis to identify trends and/or opportunities for improvement in paid social strategies for various brands.
• Assist with copywriting for paid advertising campaigns, ensuring the copy is both engaging and on-brand.
• Help build and structure paid advertising campaigns across various paid social platforms ( Facebook, Instagram, TikTok, Pinterest, and LinkedIn).
• Support with reporting and analyzing campaign performance data to inform strategic recommendations.
• Stay on top of social media and digital marketing trends in order to suggest innovative ideas on how to improve a brand's performance.
• Participate in paid social-specific training opportunities to deepen your knowledge and expertise in paid advertising.
• Participate in coffee chats with other department leaders and cross-channel learning opportunities.

Paid Social Advertising Intern

Influencer Marketing

• Build targeted influencer lists across a variety of niches (lifestyle, beauty, F&B, fashion + more)
• Assist in influencer campaigns from A-Z including creative brief building, pitching, invoicing, and influencer communications
• Support in ideating compelling influencer campaigns across Instagram, TikTok, YouTube and more
• Participate in training sessions designed to teach you the fundamentals of Influencer Marketing
• Contribute ideas in creative brainstorming sessions with the Influencer team
• Develop your project management skills through hands-on experience with our project management system, Asana
• Conduct research and analysis on competitors and industry trends
• Support on influencer data entry and campaign reporting
• Collaborate with the entire Power Digital team to assist in cross-channel strategy sessions, lunch and learns, and an end of the semester team project

Influencer Marketing Intern

• Successful management of designated paid media accounts
• Meet pacing and KPI requirements for held accounts
• Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
• Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
• Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings.
• Function as primary point of contact internally.
• Responsible for pacing and performance of accounts.
• Responsible for generating reporting, and contributing to performance insights with Supervisor for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
• Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
• Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
• Responsible for continual testing, verification, and improvement of full-funnel structures
• Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
• Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
• Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
• Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
• Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
• Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
• Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
• Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
• Deliver on-time launches and updates for all campaigns and key deliverables.
• Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
• Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
• Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
• Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.

Senior Media Manager, Healthcare

Associate Director of Paid Media

Associate Director of Paid Media

Associate Director of Paid Media

Retail Media Strategist – Search, PPC

Retail Media Strategist – Search, PPC

Affiliate Partnership Marketing Intern

Retail Media Strategist – Search, PPC

Senior Paid Social Media Manager, Healthcare

Editing AI Content Producer

Editing AI Content Producer

Senior Paid Social Media Manager, Healthcare

Paid Social Advertising Intern

Influencer Marketing Intern

Paid Social Advertising Specialist