Power Digital Marketing

Conversion Rate Optimizer

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering.
• This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
• Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers.
• The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
• This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.

Account Director – CRO

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
• Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers.
• The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
• This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.

Account Director, CRO

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency. Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers. The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary. This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.

• Responsible for working with clients within the CRO service offering.
• Focus on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
• Supporting and coaching your pod’s account managers, developers, and designers.
• Lead teams of highly-talented marketers to optimize efforts and provide guidance.
• Drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.
• Facilitate transparent and effective communication with clients to comprehend their needs and goals.
• Manage a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod.
• Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.
• Ensure timely completion and adherence across the department.

• As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
• Through indirect management, you will be supporting and coaching your pod’s account managers, developers, and designers. The Account Director will lead teams of highly talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
• This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.
• Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization. This involves not only identifying strategic opportunities but also evaluating risks and potential outcomes.
• You will be responsible for leading a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives.
• Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives. This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape.
• Data Analysis & Insights: Utilize analytical tools to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth.
• Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals.
• Gather and analyze feedback from clients to enhance our strategies. Provide regular updates on their performance, offering insights and actionable recommendations to drive targeted improvements. Update clients with comprehensive metrics and performance insights to empower informed decision-making.
• Client Portfolio: Manages a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod. Experimentation & Optimization: Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.

Art Director

• Oversee the creative vision and output for clients within a defined industry vertical while serving as the senior creative advisor to clients, translating insight and data into breakthrough campaigns
• Oversee all aspects of creative - from strategy to execution to post-production - ensuring output aligns with performance goals
• Translate insight and data into breakthrough campaigns that connect creative to business and channel objectives
• Lead and manage a group of creative professionals (Creative Strategists, Designers, Editors, etc.), overseeing 3–4 direct reports at senior levels
• Drive team development through coaching, clear growth plans, and training initiatives while managing performance, retention, staffing, and promotion recommendations
• Champion high-performance creative workflows, QA processes, and omnichannel best practices
• Identify client growth opportunities through creative-led retention and expansion efforts

Associate Creative Director, Consumer Services

Marketing

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and "so what" insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.

Senior Marketing Science Strategist

• Manage overall measurement strategy for a book of clients.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships.
• Present and explain advanced measurement methodologies and models.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts.
• Drive efficiencies within current measurement and marketing science processes.
• Employ AI technologies to increase efficiency.

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Provide strategic advice and "so what" insights for ongoing measurement optimization.
• Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
• Consistently drive efficiencies within the current measurement and marketing science processes.
• Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

• Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
• Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
• Work closely with account teams and clients to develop and maintain long-term strategic relationships.
• Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
• Ensure that insights are actionable and tied to client business goals.
• Mentor and develop Measurement Analysts.