Power Digital Marketing

Business Development Rep

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Conduct outreach, follow‑ups, and coordination to help fill and maintain a full podcast calendar
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including:
• Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Business Development Representative

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including connection requests sent, acceptance rates, response rates, meetings, conversations, and podcast bookings influenced
• Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including:
• Track results, analyze what’s working, and continuously refine outreach strategy
• Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including:
• Track results, analyze what’s working, and continuously refine outreach strategy
• Own the integrity and organization of prospect and account data across systems

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Conduct outreach, follow‑ups, and coordination to help fill and maintain a full podcast calendar
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including:
• Own the integrity and organization of prospect and account data across systems (Salesforce, HubSpot, LinkedIn Sales Navigator, Mailchimp, etc.)

• Act on behalf of the CEO/Founder and Chief Growth Officer to manage LinkedIn presence and outbound communication
• Identify and connect with ICP‑fit executives using thoughtful, human messaging aligned to each leader’s voice
• Send high‑quality connection requests and direct messages that drive conversation—not spam
• Research and prioritize target accounts and decision‑makers
• Build and nurture relationships over time through consistent, relevant touchpoints
• Decide when LinkedIn vs. email is the best channel, and adapt based on response performance
• Collaborate with the podcast coordinator to identify and recruit senior leaders who are strong fits for our podcast
• Support pre‑event outreach by inviting target accounts and key contacts to events
• Own weekly and monthly outreach KPIs, including: Connection requests sent
• Track results, analyze what’s working, and continuously refine outreach strategy
• Own the integrity and organization of prospect and account data across systems

Manager

• Allocate and schedule team members across projects based on skills, availability, and priority
• Balance workloads to prevent over- or under-utilization and support on-time project delivery
• Forecast future resource needs using utilization data and upcoming project demand
• Partner with Operations, HR, and department leaders on hiring, onboarding, and reallocation planning
• Monitor resource utilization and project outcomes; share insights with senior leadership
• Resolve resourcing conflicts and support healthy team collaboration and productivity
• Leverage Wrike, Asana, AI tools, and Power Digital’s Nova ecosystem to improve visibility, planning, and efficiency
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department

Resource Manager, Healthcare

Operations

• Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
• Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
• Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
• Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
• Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
• Support HIPAA-compliant measurement setups including BAAs and compliant data flows
• QA all tracking prior to campaign launches and after major site updates
• Monitor conversion health across accounts and proactively resolve tracking discrepancies
• Maintain and document Measurement Framework implementation alignment
• Support automation initiatives related to conversion syncing, error handling, and QA
• Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
• Create and maintain tracking documentation and SOPs
• Employ AI technologies to enhance and optimize business processes.

Power Digital Marketing

Business Development Representative

Business Development Representative

Business Development Representative

Business Development Representative

Business Development Representative

Business Development Representative

Resource Manager, Healthcare

Resource Manager, Healthcare

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead

Measurement & Ad Operations Lead