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Account Director, CRO
Power Digital MarketingAccount Director at Power Digital providing strategic leadership for CRO client services and business growth. Leading teams and optimizing client performance through conversion rate optimization tactics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO) strategies, A/B testing, and data analysis to drive business outcomes. Proficient in client engagement and cross-departmental collaboration, with strong leadership skills to guide teams and optimize marketing efforts.
Highest-signal resume keywords
A/B Testing EffectivenessCRO Strategies InnovationCampaign LeadershipData AnalysisClient Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingData AnalysisCRO StrategiesCampaign DevelopmentTesting Velocity
Soft Skills
CollaborationRelationship BuildingProblem-SolvingTime ManagementPositive Attitude
Tools & Technologies
CRO ToolsReporting Tools
Industry Keywords
Client EngagementBusiness MetricsMulti-Channel EnvironmentOrganizational GrowthStrategic Leadership
About the role
Key responsibilities & impact- As a CRO Account Director, you’ll be responsible for working with clients within the CRO service offering. This role focuses on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
- Through indirect management, you will be supporting and coaching your pod’s account managers, developers and designers.
- The Account Director will lead teams of highly-talented marketers by working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
- This role works to drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.
Requirements
What you’ll need- Proficiency in spoken and written English at an advanced level is required for this role.
- A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates.
- Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month.
- Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs.
- Learning and Adaptation: Continuously adapting strategies based on data from test results.
- Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team.
- Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders.
- Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes.
- Experience speaking to business-level metrics such as LTV:CAC, MER, etc.
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
- Ability to quickly build rapport and develop relationships with executive-level points of contact.
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients.
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills.
- Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.
Benefits
Comp & perks- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
- Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/