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Account Director, CRO
Power Digital MarketingCRO Account Director managing and optimizing client relationships for Power Digital. Leading teams to drive growth through data-driven strategies and performance optimization.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Conversion Rate Optimization (CRO) strategies, A/B Testing, and data analysis to drive business outcomes. Proficient in client engagement and collaboration, ensuring effective communication and alignment with client goals.
Highest-signal resume keywords
CRO Strategy DevelopmentA/B Testing EffectivenessData AnalysisClient EngagementCampaign Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingData AnalysisCRO TacticsE-commerce OptimizationBusiness Metrics Analysis
Soft Skills
CoachingCollaborationCommunicationProblem-SolvingAdaptability
Tools & Technologies
CRO ToolsMarketing Platforms
Industry Keywords
Client Relationship ManagementMulti-Channel CampaignsTesting VelocityLTV:CACMER
About the role
Key responsibilities & impact- Responsible for working with clients within the CRO service offering.
- Focus on servicing and leading a book of business while driving organizational growth through strategic leadership, data analysis, client engagement, experimentation, and platform proficiency.
- Supporting and coaching your pod’s account managers, developers, and designers.
- Lead teams of highly-talented marketers to optimize efforts and provide guidance.
- Drive performance through CRO tactics, while guiding and counseling clients on how these tactics can drive business outcomes.
- Facilitate transparent and effective communication with clients to comprehend their needs and goals.
- Manage a diverse set of clients equal to or greater than $55K in monthly recurring revenue or 8-9 clients in the pod.
- Drive rapid experimentation to identify high-impact strategies, with a focus on optimizing e-commerce in alignment with targeted metrics.
- Ensure timely completion and adherence across the department.
Requirements
What you’ll need- Proficiency in spoken and written English at an advanced level
- Experience speaking to business-level metrics such as LTV:CAC, MER, etc.
- A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates.
- Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month.
- Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs.
- Learning and Adaptation: Continuously adapting strategies based on data from test results.
- Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes.
- Desire to work in a role that functions as both a marketing consultant and a business consultant for clients.
- Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development.
- Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment.
Benefits
Comp & perks- Power Digital's people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
- Protecting our people’s strengths is paramount.
- High energy, positive attitude with good organization, and time management skills.
- The opportunity to work remotely with flexibility based on business needs.