Paulaner Brauerei Gruppe GmbH & Co. KGaA

Brand Manager

• Brand management of our regional brands and development of marketing planning and brand strategy
• Analysis of market trends and competitor activities to identify growth opportunities
• Portfolio management and optimization: launch of new products, line extensions, activations and relaunches, product development and packaging design in collaboration with the Paulaner Brauerei Gruppe
• Development of communication strategy and campaign and media management to strengthen the brands and support product launches and promotions
• Conceptualization and implementation of sales-promoting activities and promotions in retail, hospitality and at events
• Development of brand experiences in event management
• Management of external agencies
• Budget planning, management and control
• Collaboration and coordination with other departments within the Paulaner Brauerei Gruppe

Brand Manager – Regional Brands

Social Media Manager

• Strategische Weiterentwicklung und operative Verantwortung für Paulaner Bier auf Social Media (Meta, perspektivisch TikTok)
• Planung und Konzeption nationaler und internationaler Social Media-Kampagnen in enger Zusammenarbeit mit dem Brand Management
• Community Management mit dem Ziel, Interaktionen zu steigern und die Markenloyalität zu fördern
• Eigenverantwortliche Steuerung und Umsetzung der (Advertising-)Social Media-Kampagnen inkl. Media- und Budgetplanung
• Zukunftsorientierte Analyse relevanter Social Media-KPIs, Erstellung von Reportings, Ableitung von Handlungsempfehlungen und Präsentation vor Stakeholdern
• Verantwortung für den internationalen Social-Media-Content-Hub inklusive Entwicklung von Toolkits und B2B-Guidelines sowie Moderation von B2B-Sessions (live oder aufgezeichnet)
• Agentursteuerung sowie enge Zusammenarbeit und Kommunikation mit internen und externen Stakeholdern
• Verantwortung für weitere digitale Plattformen, z. B. Bilddatenbank und Website
• Koordination und Verantwortung für den Paulaner Shop

Senior Social Media, Digital Communication Manager

Human Resources

• Central point of contact for managers and employees on all HR-related and employment-law matters
• Execution of onboarding and offboarding processes, including all HR-related documentation
• Roll-out and implementation of HR concepts (e.g., Recruiting, Talent Management) within the business units
• Initial employment-law assessment of individual personnel measures
• Collaboration with works council bodies
• Preparation and drafting of works agreements
• Implementation of personnel (special) individual measures (primarily warnings, termination agreements, dismissals)
• HR special topics/HR projects on-site as well as support for group-wide HR projects
• Oversight of employee development measures

HR Business Partner – Part-time

• Management of the recruiting process (from job posting to offer generation)
• Planning and execution of the onboarding process and primary point of contact for new employees
• Close collaboration with HR Business Partners, managers and other relevant stakeholders
• Organization and procurement of workwear and rental laundry
• Handling HR special topics and actively contributing to HR projects

HR Specialist

Operations

• Optimization and further development of production processes
• Actively driving improvement initiatives within the KVP (continuous improvement) process
• Introducing and embedding new processes and methods within the Supply Chain organization
• Developing strategies for process and interface optimization
• Systematically identifying optimization potentials to improve operational KPIs using Lean methods
• Initiating and monitoring data-driven decision processes to measure improvements and identify optimization opportunities
• Transferring knowledge and supporting the practical implementation of improvement measures
• Cross-departmental collaboration to solve problems, share best practices, and promote continuous improvement

Brand Manager – Regional Brands

Senior Social Media, Digital Communication Manager

HR Business Partner – Part-time

HR Specialist

Operational Excellence Manager