Nutrafol

Chief Marketing Officer

• Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance.
• Build executive-ready presentations, business reviews, and strategic recommendations.
• Translate complex data into clear insights and actionable business decisions.
• Develop and manage communications with external agency partners and cross-functional teams to review on site performance and recommend improvements
• Drive alignment, remove roadblocks, and ensure initiatives are executed on time.
• Manage agency and external partner relationships by establishing priorities, monitoring deliverables, and hold partners accountable to KPIs and business outcomes.
• Oversee media planning, budgeting, and execution of monthly strategy, including HVEs.
• Partner with agencies and external partners to identify and activate media optimizations weekly.
• Analyze campaign performance data and market trends to inform strategy and optimize spend.
• Lead partnership and communications with agency and Amazon Ads partners.
• Execute against learning objectives to drive continuous performance.
• Oversee marketing campaign development in collaboration with cross-functional teams.
• Identify and propose media strategy improvements through testing, analysis, and reporting.
• Own media performance tracking and reporting for internal and external audiences.
• Own operational performance across Amazon and Walmart marketplaces.
• Collaborate on inventory planning and health for marketplace channels by reviewing inventory levels, forecasting risks and opportunities, partnering cross-functionally to resolve supply constraints, and ensuring the business maintains optimal in-stock positions to support sales and profitability.
• Monitor business performance through daily, weekly, and monthly metrics, identifying trends, risks, and opportunities.
• Develop data-driven strategies to achieve sales, profitability, and cost savings targets. Proactively identify outliers and recommend actions to improve business performance
• Develop and execute customer retention initiatives that improve repeat purchase behavior and long-term customer value.
• Manage the full marketplace product portfolio across Amazon and Walmart, ensuring best-in-class product detail pages, retail readiness, and support ongoing tests and optimizations.
• Ensure quality and regulatory compliance, manage account health, and maintain seller account standing across all inputs.

Interim Director, Media, Marketing – Operations

Account Manager

• Own day-to-day execution of the Affiliate channel
• Manage partner relationships, budget tracking, and reporting for the Affiliate program
• Partner with the Director, Growth Partnerships on channel strategy
• Send outreach to potential new partners
• Announce Brand launches and promotions to affiliate network
• Support ShopMy and LTK execution, including partner vetting, campaign tracking, and performance reporting
• Run all gifting campaigns within LTK
• Place gratis orders for LTK as necessary
• Provide overflow support for Content Creator and Paid Usage workstreams
• Flex into additional Content Creator responsibilities as scope evolves
• Ramp with support from the outgoing contractor on daily workflows before assuming full ownership
• Train closely with the Director, Growth Partnerships during the transition period

Growth Partnerships Contractor

Growth Marketing

• Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
• Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
• Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.
• Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams.
• Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.
• Develop Lead-generation strategy and measurement.
• Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

Senior Manager, Lifecycle Acquisition

Product Operations

• Lead BAU operations day-to-day.
• Own the D365 product strategy and roadmap, defining and maintaining the product roadmap for Microsoft Dynamics 365 F&O as well as our integrated third party solutions.
• Plan and lead future implementation phases, including Phase 2 and beyond—scoping, prioritizing, and rolling out additional D365 modules and functionality that expand capabilities across Finance, Supply Chain, and Operations.
• Translate stakeholder requirements into solutions, working with cross-functional teams (Supply Chain, Operations, Finance, etc.) to capture business needs and configure D365 to meet or exceed those requirements.
• Drive continuous improvement by identifying, prioritizing, and delivering new features and enhancements.
• Collaborate with the Wellbeing Collective D365 teams, including shared communities of practice with peer product owners.
• Ensure ongoing compliance of Nutrafol's D365 instance with AFCF and ICF control frameworks.
• Serve as the go-to D365 expert for Finance and SC/Ops functions.
• Oversee ongoing change management, including developing and delivering effective communications, training, and documentation.
• Manage the vendor relationship with third party delivery partners and support teams.

Product Owner, D365 Finance & Operations

Operations

• Support Operations Leadership in 360 day-to-day operations and project management
• Responsible for oversight + implementation of operations related initiatives (both internal and cross functional)
• Serve as liaison between ops. dept. and external partners when needed, reporting back any necessary information to leadership team
• Lead and manage direct reports, providing guidance, coaching, and support to ensure alignment with operational objectives and foster a culture of excellence
• Review + improve all internal processes and communicate SOPs to all stakeholders on a quarterly basis
• Proactively identify and mitigate operational risks with corrective action plans while working under strict deadlines
• Oversees and reports weekly, monthly, quarterly, and annual metrics.
• Own carrier network performance, including monitoring service levels, cost, delivery SLAs, exception management, and supporting carrier optimization initiatives in partnership with 3PLs and transportation providers
• Support retail operations and fulfillment execution, including a strong understanding of EDI process flows (e.g., PO receipt, ASN creation, invoicing), and partner cross functionally to ensure accurate inventory flow, compliant order processing, and service level alignment across wholesale and retail channels
• Drive analytics and insights across operations, leveraging data to inform decision making and continuous improvement initiatives

Fulfillment Operations Manager

• Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
• Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement.
• AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
• Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.
• Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.

Senior Director, Marketing Analytics, Data Science – Media Analytics Focus

Inside Sales

• Execute High-Volume Outreach: Actively prospect, cold call, and pitch potential new salon accounts and hair professionals to build a robust sales pipeline.
• Drive Account Acquisition: Own the entire sales cycle from initial contact to close, consistently achieving and exceeding monthly new account opening quotas.
• Pitch & Educate: Confidently present Nutrafol’s product portfolio, clinical validity, and retail revenue benefits to salon owners and decision-makers virtually.
• Seamless Handoff: Ensure a smooth, "White Glove" transition of newly closed accounts to the Account Management team for long-term growth and service.
• Leverage Promotions: Use corporate marketing initiatives, promotions, and launch strategies as levers to build urgency and close new business.
• Maintain CRM Accuracy: Routinely and effectively utilize Salesforce to track leads, log activities, manage pipeline stages, and report on sales metrics.
• Collaborate Internally: Partner closely with the Salon Account Management and Marketing teams to ensure alignment on brand messaging and onboarding processes.
• Uphold Brand Integrity: Demonstrate honesty, integrity, and professional passion, modeling behaviors consistent with Nutrafol’s high standards.

Inside Sales Specialist – Salon

Senior Director, Marketing Analytics – Media Analytics

Financial Planning and Analysis

• Own, build, and continuously refine the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels, serving as the single owner of the financial plan for these businesses and ensuring it reflects current channel strategy, market dynamics, and evolving assumptions.
• Facilitate and continuously improve the annual and ongoing financial planning process for .COM and Amazon, coordinating with channel, Marketing, and commercial teams, setting the planning calendar, and delivering a consolidated channel financial plan to senior leadership.
• Lead key strategic finance initiatives, including scenario planning, investment prioritization, and other high-priority projects assigned by senior leadership.
• Act as a trusted thought partner to the CMO and SVP, Head of Finance, partnering on strategic insights and decision making for the .COM and Amazon channels and translating complex financial analysis into clear, actionable recommendations.
• Build, manage, and develop a team, fostering a high-performance culture with a focus on continuous improvement, analytical rigor, and strong business partnership.
• Drive the adoption of best-in-class financial planning tools, processes, and AI-enabled workflows to increase team velocity and insight quality.
• Partner with Accounting, Data, and Business teams to ensure the integrity and consistency of financial data underpinning plans, forecasts, and reporting.

Senior Director, Marketing Finance

Manager

• Long-Term Planning (Rolling 12-15 months) - Update monthly MRP file
• Reconcile inventory and ensure data accuracy with all supplier and manufacturer inventory and movement reports.
• Reconcile and adjust production based on supplier feedback. Roll over anything that did not ship in M-1 or remove anything that shipped early.
• Determine and maintain optimal safety stock and reorder parameters based on target days on hand, vendor lead times, transit times, and warehousing capacity. Place and manage POs accordingly.
• Determine long-term outlook for dual sourced components and component vendor changes.
• Identify and troubleshoot any risks with the supplier.
• Manage and own total inventory $s and DOH landing month over month to achieve targets determined by leadership.
• Short-Term Planning (Rolling 3 months) - Monitor material availability in our entire network and proactively mitigate supply risks at each of our vendors
• Develop a tracker that reviews component shortages by vendor and create a shipment schedule with each supplier based on the production plan.
• Identify any risks in supporting the short-term plan and provide feedback accordingly to the manufacturer for production scheduling.
• Drive priorities with the supplier based on business needs and production schedules.
• Optimize shipments from the supplier to the manufacturer/warehouse to limit warehousing and freight costs.
• Work with manufacturer and raw material planner to determine bulk availability risks that may impact the FG packaging plan.
• Vendor Management: Partner with suppliers to manage lead times, capacity, and continuity of supply
• Partner with manufacturers to manage ordering cadence, capacity limitations, and production schedules.
• Work with vendors to improve their reporting so it works for you.
• Manage and track rebates for component vendors.
• Inventory management: Track component inventory health, aging, and excess/obsolete risks
• Partner with the supplier, manufacturer, and quality to resolve quality issues on components and packaging. Determine the impact to your plan and create a mitigation plan.
• Launches, Reformulations, Renovations: Support artwork changes, reformulations, and packaging transitions
• Manage FG code changes, BOM changes, and new launch integration into the catalog. Guide end to end with all vendors.
• Partner with Product Development, Procurement, Demand Planning, and the suppliers to determine milestone dates (artwork release, PPS approval, first order timing, etc.) to support the transition plan.
• Communicate and track any risks and liabilities based on the transition plan for components.
• S&OP: Support S&OP processes with supply insights and scenario planning
• Review fluctuations in demand and validate the demand with the demand planning team if needed.
• Communicate risks, constraints, and opportunities to stakeholders
• Data and Process Optimization: Analyze planning data to identify trends and improvement opportunities.
• Support D365 transition
• Maintain master data accuracy in the ERP and MRP.
• Find opportunities to streamline processes through existing reporting and data.
• Drive continuous improvement in planning processes and systems
• Key Performance Indicators (KPIs): Service Level / OTIF, Inventory DOH & Value targets, Obsolescence & Write-Off Reduction, Supplier Performance Metrics, Supply Adherence

Supply Planning Manager

Marketing

Administrative Assistant

• Provide administrative support to our CEO and our executive team (7)
• Manage executive calendars by scheduling calls, travel, meetings, and coordinate all related arrangements
• Handle coordination and management of executive travel, group logistics, meetings and interviews
• Prepare and coordinate executive correspondence and mailings
• Use G-Suite and MS Word, PowerPoint, and Excel skills to develop documents, presentations, and reports
• Review and process all executives’ expense reports for payment in Expensify
• Supply administrative and meeting support as requested by the executive team
• Manage all office mail: sorting, opening and distributing, scanning, filing, etc. in coordination with the People Team
• Manage ordering of all office supplies, kitchen snacks, and any miscellaneous orders
• Design, manage, communicate and oversee implementation of office operations, policies, and procedures
• Evolve and improve the operational efficiency of systems and processes impacting office operations in partnership with the People Team
• Maintain responsibility for general office upkeep and “look and feel.” This includes keeping kitchen and supply areas stocked, clean and functional, and office equipment
• Liaise with all building staff and external contractors; including planning, coordinating, and managing onsite requirements
• Interface effectively with building and facilities, coordinate office maintenance, and drive issues to resolution
• Provide event support and planning, including retreats, meetings, and staff events. This includes logistical research and planning and day-of support
• Develop and maintain virtual files and organizational systems as needed or requested
• Schedule conference rooms, resolving conference room scheduling and technology issues for team
• Assist with office needs, acquiring new and disposing of old furnishings, and upkeep as needed or requested. Assist with onsite storage maintenance and upkeep. Work with vendors to direct completion of requests and maintenance needs
• Participate as needed in special projects and events
• Perform other duties as assigned

Interim Director, Media, Marketing – Operations

Growth Partnerships Contractor

Senior Manager, Lifecycle Acquisition

Product Owner, D365 Finance & Operations

Fulfillment Operations Manager

Senior Director, Marketing Analytics, Data Science – Media Analytics Focus

Inside Sales Specialist – Salon

Senior Director, Marketing Analytics – Media Analytics

Senior Director, Marketing Finance

Supply Planning Manager

Senior Director, Marketing Analytics – Media Analytics

Executive Assistant / Office Manager