Nutrafol

People Operations

• Partner with the Director of People, cross functional business leaders, and employees to understand needs/objectives and implement solutions to address needs.
• Manage our PEO system (Paylocity), keeping all of our systems up-to-date and compliant.
• Run onboarding from start to finish, including systems such as Paylocity, Seamless, JOON, Greenhouse.
• Take control of on-boarding new employees, constantly brainstorming new and innovative ideas to improve our current processes.
• Run payroll and coordinate with the Finance & Accounting teams.
• Facilitate People processes across the employee lifecycle including on-boarding, performance management, compensation, and off-boarding.
• Collaborate with IT on onboarding, offboarding, any People related technology needs.
• Assist with employee-relations issues, and escalate to the People Business Partner and Chief People Officer as needed.
• Serve as an advisor for employees and managers alike on company policies, benefits, performance, and culture.
• Maintain an in-depth knowledge of legal requirements, internal and external related to the day-to-day management of employees within the business, reducing legal risks, guaranteeing regulatory compliance, and most importantly enabling employee engagement.
• Assist in the development of employee programs and lead efforts in launching and managing them.
• Respond to internal and external HR related inquiries or requests and provide assistance as needed.
• Continuously improve our People team processes, and get involved in other activities as agreed to, in collaboration with the team.
• Oversee and support all administrative duties in the office and ensure that the office is operating smoothly.
• Assist with managing and maintaining IT infrastructure within the NYC office.
• Liaison with Building Management/Maintenance and address building related matters.

People Operations Associate

Director

• Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals.
• Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships.
• Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives.
• Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition.
• Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement.
• Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact.
• Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends.
• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies.
• Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth.
• Use research and measurement to continuously refine targeting, frequency, and channel allocation.
• Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes.
• Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions.
• Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings.
• Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel growth engine.
• Act as a bridge across Growth, Brand and Analytics, aligning stakeholders on investment decisions and impact.
• Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.
• Create an environment of innovation, rigor, and test-and-learn culture.
• Elevate team capabilities to operate at the intersection of creative storytelling, analytical rigor, and media innovation.

Senior Director, Media Strategy

Backend Engineer

• Develop and maintain custom Magento 2 modules, and integrations.
• Customize existing modules and extensions in the back-end admin.
• Conceptualize requests and implementation.
• Research, install, and configure various Magento 2 Extensions.
• Create back-end code and interfaces for new web platforms.
• Integrate with external systems including ERP, CRM, OMS, payment gateway system, middleware, and other systems.

Senior Backend Developer, Magento 2

Customer Support

• Answer customer calls (4-5 hours per day), and reply to email inquiries in a fast-paced environment.
• Act as a point of escalation for complex customer and process issues.
• Resolve high-priority customer escalation.
• Assist customers with navigating the Nutrafol website.
• Become an expert on our product.
• Think quickly on your feet to customize creative solutions.
• Prioritize daily tasks and direct assignments to aid in maximizing efficiency.
• Manage Ad-hoc projects as needed.
• Take on additional responsibilities and training to improve overall customer experiences.

Customer Experience Associate

Analyst

• Lead analysis, and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more)
• Partner with Performance Marketing team to evaluate media mix and campaign performance; provide insights on awareness, reach, and consideration KPIs to ensure investments ladder up to long-term brand equity and growth
• Develop frameworks for spend by initiative, life stage, and campaign type that can be shared cross-functionally and executive teams to bring transparency and alignment to investment decisions
• Translate insights from MTA and Campaign Manager (CM 360, SA 360) and incrementality studies into actionable media strategies that inform budget allocation and channel mix decisions
• Collaborate with Performance and Data teams to align test-and-learn agendas, improve creative-to-media continuity, and enhance conversion efficiency
• Build and maintain executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue, while also communicating progress on brand health and awareness metrics
• Deliver proactive recommendations on budget reallocations, audience targeting, creative formats, and investment pacing to maximize ROI and drive incremental growth
• Track competitor media activity, cost trends, and category benchmarks to inform proactive strategy shifts and innovation opportunities

Senior Media Analyst

Brand Manager

• Work with the Director of Brand Marketing to develop and maintain Women’s marketing calendar. Translating the brand strategy, positioning, architecture, visual identity, etc. into integrated marketing plans and consumer experiences
• Responsible for understanding and reaching Women’s business needs and aligning and updating Women’s marketing calendar to deliver on both brand and business priorities
• Support the brand strategy, direction, development and optimization of evergreen marketing in collaboration with cross functional partners that supports across all consumer marketing channels (growth, retention, Nutrafol.com, Amazon)
• Lead campaign development and go-to-market execution for our brand marketing efforts (brand, product launches, etc). Partner with internal creative services team and/or external agencies on brand campaign creative strategy, campaign concepting, production, editing, and approvals
• Responsible for understanding and quantifying impact of Women’s brand marketing initiatives on brand and business goals
• Have a deep understanding of the Women’s customer and act as the internal advocate for aligning our brand with customer needs
• Partner with the Senior Director of Brand Strategy & Insights to develop insights and learning roadmaps
• Craft creative briefs that unlock consumer insights and drive the development of best-in-class creative
• Champion the brand and customer at all times, with an innate ability to translate brand and product storytelling in a way that resonates with our audience
• Proactively pitch brand initiatives to drive better awareness, favorability, conversion and advocacy of Nutrafol Women’s
• Manage individual project budgets
• Ability to manage multiple projects simultaneously leading cross functional stakeholders
• Create strong relationships and build trust with cross-functional teams and leadership
• Manage team members, delegate work, and provide support to ensure project success on all Women’s Hair initiatives

Senior Manager, Brand Marketing – Women’s Hair

Performance Marketing

• Execute, manage, test and optimize paid social media channels to drive new customer acquisition, primarily on Meta, for Nutrafol’s hair-wellness D2C products.
• Day-to-day campaign management including ad launches, audience updates, bid changes, optimizations, feed changes, pixel management, and budget pacing/scaling.
• Maintain a daily pulse on campaign performance, monitoring budgets, pacing and scaling adjustments, and reporting key weekly & monthly performance findings with recommendations.
• Plan and manage creative briefs on a quarterly basis; brief concepts for channel needs and review content from internal creative teams and agency partners.
• Partner with influencer, creative, and community teams to create whitelist ads, manage account permissions, monitor comments, report on ad performance, and execute on rights timelines.
• Execute new channel launches focused on driving new customer acquisition and manage a robust testing roadmap for paid social initiatives.
• Troubleshoot performance challenges and bugs on paid social platforms; manage partnerships with external account representatives and monthly channel payments with accounts payable.
• Collaborate closely with analytics, creative, influencer, and community management teams; report to the Performance Marketing Manager.

Senior Associate, Performance Marketing – Paid Social

Financial Planning and Analysis

• Nutrafol is seeking an inquisitive, data-driven, and entrepreneurial Finance Associate - FP&A who will be responsible for analyzing and leveraging data to support strategic and financial decision-making across a dynamic and fluid organization.
• As a key member of the finance team, you will enhance Nutrafol’s operating model, analyze capital allocation decisions, and provide ongoing guidance to the Nutrafol executive team.
• This is an amazing opportunity to gain real-life, in-depth business operating experience as you’ll be working closely with teams across the organization on a variety of challenges and opportunities.
• Own, maintain, and enhance company financial and operating models: adapting and making improvements according to changing business needs, as well as providing insights informed by them
• Support annual budget and ongoing forecasting processes.
• Provide monthly financial variance analysis and run budget/operational review meetings with department heads
• Provide strategic guidance using analytics initiatives such as business/economic/financial modeling and analysis based on multiple data sources
• Work closely with department leads to provide analytical support, assist with optimizing resource allocation, and proactively identify operational improvements
• Use Tableau and QuickBooks to mine and analyze data in order to provide leadership with learnings and recommendations