Senior Director, Marketing Analytics, Data Science – Media Analytics Focus

Nutrafol

Senior Director, Marketing Analytics & Data Science at Nutrafol, enhancing measurement rigor and guiding advanced analytics in marketing strategies. Focus on modeling, methodologies, and team mentorship while transforming the hair wellness industry.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $200,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in Marketing Analytics, including Multi-Touch Attribution, Incrementality Testing, and advanced statistical modeling. Proficient in SQL and Python, with a strong foundation in AI and Machine Learning applied to measurement and analytics.

Highest-signal resume keywords

Marketing Analytics ExpertiseMulti-Touch Attribution (MTA)Machine Learning (ML) ApplicationSQL ProficiencyCross-Functional Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Touch AttributionIncrementality TestingWebsite AnalyticsStatistical ModelingRegression AnalysisBayesian MethodsTime-Series AnalysisMachine LearningSQLPython

Soft Skills

MentorshipStrong CommunicationInfluencing Skills

Tools & Technologies

GA4CM360Business Intelligence (BI) Tools

Industry Keywords

ECommerceDirect-To-Consumer (DTC)Subscription ModelsMulti-Channel Experience

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement.
AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability.
Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time.
Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums.

Requirements

What you’ll need

10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions
Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics
Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee
Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement
Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation
Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools
Experience mentoring analytics talent across measurement and data science
eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred
Strong communicator; ability to influence cross-functional teams and Leaders across the organization
Comfortable as a senior partner supporting a team that owns strategic direction

Benefits

Comp & perks

Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance discounts and benefits