Senior Manager, Lifecycle Acquisition

Nutrafol

Senior Manager, Lifecycle Acquisition responsible for lifecycle marketing strategy at Nutrafol. Driving customer acquisition through email, SMS, and Direct Mail while leading a high-performance team.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, particularly in email and SMS channels, with a strong focus on data-driven decision-making and audience segmentation. Proven ability to lead high-performing teams and manage external agency partnerships while driving measurable acquisition outcomes.

Highest-signal resume keywords

Lifecycle MarketingKlaviyo ConfigurationA/B TestingData AnalysisTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingSegmentation ArchitectureCampaign ExecutionPerformance Data InterpretationAudience SegmentationLead Generation StrategyTesting MethodologyBlended CAC ReportingRegulatory Compliance

Soft Skills

Communication SkillsCollaborationLeadershipAttention to DetailProblem-Solving

Tools & Technologies

KlaviyoData EnablementSegmentPerformance Marketing Platforms

Industry Keywords

DTC MarketingSubscription BrandCustomer AcquisitionContinuous ImprovementHigh Growth Company

About the role

Key responsibilities & impact

Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing. Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.
Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams.
Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.
Develop Lead-generation strategy and measurement.
Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

Requirements

What you’ll need

7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company
Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting
Analytical ability to pull, interpret, and act on performance data without analyst support
Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance
Experience building experimentation programs from scratch, not just managing executed individual tests
Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results
3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management
Ability to lead through ambiguity and build a culture of accountability and continuous improvement
Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed
Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data
Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative
Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity
Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data
Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners
Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance

Benefits

Comp & perks

Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
401K with employer match
Quarterly Bonus Program
Flexible PTO
Two company-wide wellness breaks every day
Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
Monthly wellness stipend
Monthly internet stipend
Monthly cell phone stipend
Annual learning & development stipend
Free meditation app membership (Headspace)
Free Nutrafol subscription
Pet insurance discounts and benefits