Nitra

Events

• Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events
• Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities
• Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations
• Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets
• Manage event timelines, budgets, logistics, vendors, and external partners
• Develop event messaging in collaboration with Product Marketing to ensure consistent positioning
• Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion
• Support on-site execution, including booth staffing, lead capture processes, and sales enablement
• Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting
• Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes
• Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics

Event Marketing Manager

Growth Marketing

• Develop high-quality sales and marketing content including newsletters, one-pagers, pitch decks, value propositions, onboarding materials, training guides, and product resources.
• Create and maintain a structured marketing content portfolio, ensuring every asset demonstrates clarity, consistency, and strong storytelling.
• Plan, execute, and optimize full-funnel marketing campaigns — from ideation to delivery — aimed at driving demand, improving qualification, and increasing conversion rates.
• Manage multiple marketing projects simultaneously, ensuring deadlines are met and cross-functional partners remain aligned.
• Lead and support website revamps, including messaging updates, UX improvements, and creation of new digital assets (visuals, promotional materials, newsletter templates).
• Ensure brand consistency across customer-facing and revenue-enablement materials.
• Track and analyze key marketing KPIs — leads, conversion rates, CAC, funnel stages — and use insights to inform strategy, optimize campaigns, and improve performance.
• Produce quantitative reports and actionable insights to guide GTM and marketing decisions.
• Collaborate closely with Sales to strengthen lead qualification processes, improve conversion efficiency, and support the entire buyer journey through tailored messaging and content.
• Build tools and messaging frameworks that empower the Sales, SDR, and CSM teams throughout the GTM motion.
• Partner with Product to support feature launches, messaging rollouts, and the creation of internal/external launch materials.
• Develop training assets and enablement programs to drive product adoption across Sales and Customer Success teams.
• Work cross-functionally with Sales, Product, CSM, RevOps, and CRM teams to deliver cohesive revenue-aligned marketing initiatives.

Growth & Enablement Marketing Manager

Performance Marketing

• Own the end-to-end demand generation strategy focused on inbound lead generation and pipeline growth
• Plan, launch, and optimize multi-channel campaigns across email, newsletters, paid ads, and other digital channels
• Build and manage email marketing programs, including campaigns, newsletters, and nurture sequences
• Partner with sales to align on lead quality, funnel performance, and conversion goals
• Manage campaign calendars, messaging, and audience segmentation to improve engagement and conversion
• Analyze campaign performance, attribution, and funnel metrics; use insights to continuously improve results
• Test and iterate on messaging, channels, and offers to increase lead volume and quality
• Maintain and optimize marketing automation and CRM workflows related to lead capture and nurturing

Demand Generation Marketing Manager

Account Executive

• Conducting daily cold outreach by phone, email, and door-to-door visits to private practices
• Building relationships with office managers, physicians, and other healthcare decision-makers to drive adoption of Nitra’s supply and Rx marketplace
• Attending medical conferences and industry events to network with prospects and close sales opportunities
• Partnering with the Sales team to refine strategies for lead generation, territory development, and account growth
• Delivering persuasive product demonstrations to show value and win new accounts
• Continuously growing and managing a pipeline of healthcare practices through outbound efforts and local networking
• Understanding practice needs, challenges, and buying behaviors to qualify opportunities and tailor solutions
• Keeping accurate records of all sales activities, outreach, and customer details in CRM software
• Collaborating with team members to develop effective pitches, sales collateral, and outreach campaigns

Product Marketing

• Define, own, and maintain core product messaging, value propositions, and positioning frameworks across products, personas, and use cases
• Translate complex product capabilities into clear, compelling narratives that articulate customer value and differentiation
• Partner with Product, Sales, Demand Generation, and GTM teams to plan and execute go-to-market strategies for new product launches and major feature releases
• Lead product launch messaging and coordination, ensuring alignment across internal teams and external channels
• Create, manage, and continuously improve sales enablement assets, including pitch decks, one-pagers, battlecards, FAQs, and talk tracks
• Enable sales teams with clear guidance on how to position products, communicate value, and handle objections
• Own and refine product messaging across the website, ensuring clarity, consistency, and conversion-focused copy
• Review and approve wording in marketing materials, including landing pages, campaigns, emails, and case studies, to ensure alignment with product positioning
• Serve as a messaging gatekeeper to ensure consistency and quality across all product-related communications
• Collaborate closely with Product Managers to deeply understand product capabilities, roadmap, and customer use cases
• Partner with Growth and Brand teams to ensure campaigns accurately reflect product value and positioning
• Conduct market, customer, and competitive research to inform positioning, differentiation, and GTM strategy
• Incorporate feedback from Sales, Customer Success, and customers to continuously refine messaging and positioning

Product Marketing Manager

Revenue Operations

• Own Salesforce administration, ensuring a clean, scalable, and well-governed CRM.
• Maintain lead routing, assignment rules, workflows, and automations.
• Manage and update Rules of Engagement (ROE) across Sales, SDR, and CS teams.
• Oversee territory management, including segmentation and coverage optimization.
• Process variable compensation, ensuring accuracy in payouts, quota attainment, and SPIFF tracking.
• Partner with Sales leadership on compensation mechanics and dispute resolution.
• Support Sales, SDRs, and Customer Success with data requests, pipeline insights, and process clarity.
• Build dashboards and reporting for Sales, Marketing, and CS.
• Analyze funnel performance, conversion rates, pipeline trends, and revenue forecasts.
• Provide insights to leadership to guide strategy, resourcing, and quarterly planning.
• Ensure data accuracy across lead, account, opportunity, and customer objects.
• Partner with Marketing and Product to identify bottlenecks and growth opportunities.
• Support lifecycle and campaign analytics (activation, retention, reactivation, etc.).
• Evaluate GTM experiments and measure their impact on pipeline and revenue.
• Collaborate cross-functionally to ensure smooth handoff between Sales → CS → Operations.

Revenue Operations Lead

Customer Support

• Support Sales and CSM teams through timely follow-ups on customer inquiries, outstanding tasks, and order-related updates.
• Match customer needs to the correct products by assisting with catalog organization, SKU mapping, product identification, and supply list preparation.
• Assist with product procurement, including verifying availability, coordinating with vendors, and ensuring accurate product information is shared with internal teams.
• Process and track purchase orders (POs) and invoices, ensuring accuracy and proper documentation across internal systems.
• Use internal databases and tools to manage product data, customer information, order details, and workflow updates.
• Make and receive customer service calls, document issues clearly, and provide timely follow-ups to ensure customer satisfaction.
• Address product-related questions from customers, Sales, and CSM teams with clarity, accuracy, and a service-oriented mindset.
• Resolve order-related issues including delays, discrepancies, and follow-up requests, escalating to the appropriate team when necessary.
• Support AEs and SDRs with administrative tasks such as data entry, updating CRM records, preparing supply lists, and gathering product documentation.
• Partner with Operations to maintain accurate product and catalog data, resolve discrepancies, and improve internal workflows.
• Contribute to process improvements that streamline customer interactions, enhance team efficiency, and drive a better customer experience.

Sales Support Representative

Compliance

• Drafting compliance policies and procedures
• Lead in implementing the Company’s financial/legal Compliance Program
• Conduct research with respect to compliance and regulatory issues; develop new compliance initiativesInteract with the business and product teams to provide advice and guidance
• Provide training to employees during induction, annual and ad hoc compliance trainings, including the preparation and updating of materials
• Assist with regulatory examinations, inquiries, investigations, internal audits and projects, as necessary
• Undertake and lead special compliance related projects involving various inter-department stakeholders
• Conduct reviews as part of the Company’s overall compliance programOrganize and administer the Firm’s committee governance program and documentation
• Monitor regulatory changes, updates and industry-wide compliance initiatives
• Review and analyze reports generated by the Firm’s surveillance systems
• Improve internal compliance reports by identifying/closing any potential gaps, automating workflows/processes

Compliance Officer

Brand Manager

• Validate & Plan:
• - Conduct market research with our provider network to identify high-demand product categories and gaps; assess private label options; develop a strategic business plan for launch with early pricing and distribution models.
• Launch & Pilot:
• - Source or formulate initial skincare SKUs (retinol, vitamin C serum, sunscreen, etc.), finalize packaging and branding, and launch a pilot with select clinics.
• - Set up fulfillment logistics (in-house vs drop-ship) and track performance data (sell-through, satisfaction, reorders)
• Scale & Commercialize:
• - Expand to additional clinics, upgrade fulfillment operations, launch provider-facing campaigns and educational webinars, integrate into Nitra’s platform, and build a supporting team (ops, AE, support)
• Grow & Diversify:
• - Build annual and quarterly brand plans with target gross margin and pricing ladders by channel.
• - Partner with Product Development to brief claims, packaging, and innovation pipeline; run sell-in and sell-through plans with Sales.
• - Track GM%, GMROI, velocity, weeks of supply, and returns/chargebacks to optimize promo ROI. Coordinate regulatory and claims reviews with QA and Legal to ensure on-time, in-full launches.
• - Expand the product line into other high-margin wellness verticals (e.g. nutraceuticals, men's care, anti-aging) and lay the foundation for a broader B2B2C platform

Brand Manager – Beauty, Marketplace, Private Label

Sales Development Rep

• Conduct cold outreach via phone calls, emails, and in-person meetings to initiate contact with prospects and introduce our products/services.
• Attending conferences to actively engage with industry peers and prospects, leveraging networking opportunities and insightful discussions to close valuable sales leads.
• Collaborate with the Sales team to create and execute strategies for lead generation and customer acquisition.
• Continuously build a target prospect list of healthcare professionals and qualify leads through various channels, including online research, networking, and cold outreach.
• Educate healthcare professionals on Nitra's offering.
• Qualify leads by understanding their needs, challenges, and buying behavior to determine potential fit with our offerings.
• Assist in maintaining accurate records of interactions, sales activities, and customer information using CRM software.
• Collaborate with the sales team to develop sales pitches, presentations, and materials tailored to different customer segments.

Sales Development Representative

Communications

• Execute a disciplined and high-impact cadence of capital raising, product, and milestone announcements across Nitra and Jericho Security, optimizing timing and news cycles to maximize investor and media impact.
• Work directly on communications related to fundraising and investor-facing announcements, including engagement with financial and investment-focused publications, to support valuation, credibility, and market positioning.
• Working closely with the Chief of Staff to the Chairman (Office of the Chairman) and leadership at Nitra and Jericho Security, support the development and production of editorial content, including founder thought leadership, long-form interviews, and owned-channel content, to elevate brand awareness and narrative clarity.
• Set direction on pitch strategy, messaging, and media outreach, while coordinating closely with founders, executives, and internal stakeholders to ensure consistency and readiness at key moments.
• Build, maintain, and leverage strong relationships with top-tier technology, business, and investment media outlets, as well as influential non-traditional platforms (podcasts, newsletters, long-form digital media).
• Through portfolio company (Nitra, Jericho Security) communications initiatives, reinforce Inauguration’s point of view, differentiation, and long-term thesis in the market, driving stronger brand association, increased quality deal flow, and deeper LP engagement.
• Continuously evolve and oversee communications processes to ensure Nitra and Jericho Security can scale the volume and complexity of announcements without sacrificing narrative quality, strategic depth, or reputational rigor.

Senior Communications Manager

Social Media Manager

• Serving as the primary on-camera personality and brand ambassador for Nitra
• Acting as the public face of the company across social media and digital channels
• Telling powerful, human-centered stories about doctors, practice owners, and the impact of Nitra
• Hosting and leading customer interviews, testimonials, and on-site video shoots
• Creating short-form and long-form video content (Reels, TikToks, Shorts, YouTube, LinkedIn) with production team support
• Collaborating closely with creative and production partners to shape scripts, hooks, narratives, and delivery
• Developing a strong, recognizable on-camera presence that builds trust and credibility
• Bringing energy, clarity, and emotional intelligence to interviews and field content
• Helping evolve Nitra’s brand voice and public persona through storytelling
• Partnering cross-functionally with marketing, product, and leadership to align messaging

Social Media Lead

People Operations

• Supporting day-to-day operations of the Taiwan office, ensuring the office runs smoothly and efficiently
• Acting as a local point of contact for office-related questions, logistics, and requests
• Managing office supplies, equipment, and inventory, including tracking usage and restocking as needed
• Owning equipment management for the Taiwan office (laptops, monitors, accessories), including assignment, tracking, and returns
• Coordinating office access for employees, including building access, badges, and other security requirements
• Supporting onboarding for new hires in Taiwan, including office access, equipment setup, tooling access, and day-one readiness
• Supporting offboarding processes, including equipment return, access removal, and coordination with People/IT teams
• Assisting with employee setup across internal tools and systems (e.g., email, calendars, collaboration tools), in partnership with global teams
• Assisting with recruiting coordination, including scheduling interviews and coordinating logistics
• Communicating with candidates to support a positive, organized, and professional interview experience
• Maintaining accurate and up-to-date recruiting, inventory, and administrative records
• Helping coordinate office meetings, team events, and internal communications

People & Office Operations Associate

Software Engineer

• Lead, mentor, and scale a high-performing engineering team (20–50+).
• Establish best practices for architecture, system design, and technical excellence.
• Partner with Product and Design to ensure strategic alignment and timely delivery.
• Implement scalable processes that enable rapid development and high-quality releases.
• Hire, develop, and retain exceptional engineering talent and future leaders.
• Provide technical direction on architectural decisions and system scalability.
• Foster a culture of ownership, accountability, and innovation.
• Collaborate effectively across time zones, ensuring strong alignment with U.S.-based teams.

Event Marketing Manager

Growth & Enablement Marketing Manager

Demand Generation Marketing Manager

Account Executive

Product Marketing Manager

Revenue Operations Lead

Sales Support Representative

Sales Support Representative

Compliance Officer

Brand Manager – Beauty, Marketplace, Private Label

Sales Development Representative

Senior Communications Manager

Social Media Lead

People & Office Operations Associate

Director of Engineering