Event Marketing Manager

Nitra

Event Marketing Manager responsible for end-to-end event marketing strategy and execution at a rapidly scaling fintech company. Driving brand awareness and engagement through conferences and trade shows.

Posted 5/28/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end event marketing strategy across conferences, trade shows, and hosted events
Identify, evaluate, and manage participation in industry conferences and third-party events aligned with GTM priorities
Plan and execute all aspects of events, including booth strategy, sponsorships, speaking opportunities, and experiential activations
Partner with Sales and Demand Generation to align event goals with pipeline, lead generation, and revenue targets
Manage event timelines, budgets, logistics, vendors, and external partners
Develop event messaging in collaboration with Product Marketing to ensure consistent positioning
Coordinate pre-event promotion, including email invites, landing pages, and paid or partner-driven promotion
Support on-site execution, including booth staffing, lead capture processes, and sales enablement
Own post-event follow-up strategy, including lead handoff, nurture coordination, and performance reporting
Measure and report on event ROI, including leads generated, pipeline influenced, and qualitative outcomes
Continuously test and improve event formats, sponsorship strategies, and attendee engagement tactics

Requirements

What you’ll need

4–7+ years of experience in event marketing, field marketing, or experiential marketing
Proven experience managing conferences, trade shows, or large-scale events
Strong project management skills with the ability to manage multiple events simultaneously
Experience partnering closely with Sales and GTM teams
Comfortable managing budgets, vendors, and external stakeholders
Strong communication and organizational skills
Experience in B2B, SaaS, or high-growth environments
Familiarity with CRM and event lead capture tools
Experience tying events directly to pipeline and revenue impact

Benefits

Comp & perks

Equity - Everyone at Nitra is an owner. When the company wins, you win.
Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra.
Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match.
Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event marketingfield marketingexperiential marketingproject managementbudget managementlead generationevent ROI measurementevent messaging developmentevent promotionlead capture processes

Soft Skills

communicationorganizational skillscollaborationtime managementproblem-solvingstakeholder managementadaptabilitycreativityattention to detailstrategic thinking