LemFi

Customer Success Manager

• Architect Lifecycle Strategies: Map and optimize complex, end-to-end user journeys that drive onboarding, "first-send" conversions, repeat usage, and long-term advocacy.
• Master Multi-Channel Execution: Design and deploy high-impact campaigns across Email, Push, SMS, and In-App messaging, balancing visibility while actively avoiding notification fatigue.
• Drive Granular Segmentation: Leverage event-based data to create highly targeted segments based on specific corridors (e.g., UK to Nigeria), transaction behavior, and user intent.
• Champion a Test-and-Learn Culture: Lead rigorous A/B testing on subject lines, send times, and incentives (like fees vs. FX rates) to prove incremental lift and optimize conversion.
• Own the Technical CRM Stack: Manage enterprise tools (like Braze or Customer.io), utilizing Liquid logic and webhooks while partnering with Data Engineering to ensure clean data flows.
• Optimize for Bottom-Line ROI: Track and report on core financial metrics, linking your CRM activities directly to Customer Acquisition Cost (CAC), Lifetime Value (LTV), and churn reduction rather than just open rates.

Senior CRM Manager