Senior CRM Manager – Automations

LemFi

Senior CRM Manager at LemFi managing lifecycle journeys and customer engagement strategies for fintech startup. Overseeing retention, onboarding, and reactivation programs while collaborating across departments.

Posted 7/24/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and managing customer lifecycle journeys, with a strong focus on onboarding, retention, and reactivation strategies. Proficient in utilizing marketing automation platforms and data analysis to drive measurable results in customer engagement and acquisition.

Highest-signal resume keywords

CRM ExpertiseMarketing Automation ProficiencySQL Querying SkillsLifecycle Journey DesignReferral Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Liquid Language ProficiencyEvent-Based Data ModelsOnboarding Program DevelopmentRetention Strategy ImplementationReactivation Program Design

Soft Skills

Judgment on Trigger LogicBias to Ship and Test

Tools & Technologies

Customer.ioBrazeIterableLookerAmplitudeMixpanel

Industry Keywords

FintechHigh-Frequency ProductVirality MechanicsCustomer AcquisitionSelf-Serve Reporting

Tech Stack

Tools & technologies

ReactSQL

About the role

Key responsibilities & impact

Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.
Build referral and virality programmes that turn customers into the acquisition channel.
Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one.
Set up the triggers, segments and logic that make each journey react to real behaviour.
Test, measure and iterate. Kill what doesn't move the number, scale what does.
Partner with Product and Data to get the event tracking and attributes your journeys actually need.
Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.

Requirements

What you’ll need

4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product.
Proficiency with Liquid language for dynamic, personalised content across journeys.
Hands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it.
A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved.
Comfortable with SQL and event-based data models. You query the data behind your own journeys.
Experience building referral or virality mechanics is a strong plus.
Judgment on trigger logic and segmentation that holds up across multiple products and markets.
Bias to ship and test over perfecting a brief.
Comfort with AI tools for content generation and personalisation at scale.
Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget
Home office setup allowance
Global team events