Grüns

Marketing

• Own Grüns retail and shopper marketing strategy across retailers
• Lead annual retail marketing planning, including promotional calendar, launch support, and seasonal activations
• Own the retail marketing budget end-to-end
• Build a scalable retail toolkit of in-store assets
• Strengthen retailer marketing partnerships
• Lead execution of key retail moments
• Establish a measurement and learning loop across retail programs
• Build and scale key growth levers including demos/sampling programs and digital coupon strategy

Director, Retail & Shopper Marketing

Backend Engineer

• Build and own backend services and system integrations across core business platforms including Shopify, Skio (subscriptions), Fulfil.io (ERP), marketing tools, and finance/banking systems
• Design, build, and maintain reliable data ingestion patterns using APIs, webhooks, and batch workflows with strong error handling and observability
• Write and maintain production-grade services primarily in Python (Node/TypeScript where appropriate)
• Productionize data products that support analytics, forecasting, and data science initiatives, ensuring they are stable, scalable, and maintainable
• Improve platform reliability across GCP, the warehouse, and orchestration layers through monitoring, alerting, logging, and cost-aware architecture decisions
• Translate defined cross-functional requirements into robust technical systems, partnering closely with a project manager to deliver clean execution
• Collaborate with the Data team to improve dbt models and analytics workflows when backend system improvements unlock better data outcomes

Senior Backend Engineer

SEO Marketing

• Identify and resolve technical and structural SEO issues that limit scalable ranking growth
• Implement structured data and technical enhancements to improve search visibility and performance
• Develop and maintain a keyword strategy focused on high-intent, revenue-driving queries
• Create, optimize, and publish content that ranks, converts, and supports organic acquisition
• Use performance data to continuously refine strategy and prioritize the highest-impact opportunities
• Increase Grüns’ visibility across LLM responses, AI overviews, and AI-powered discovery experiences
• Structure product and site content for optimal AI readability, citation, and retrieval
• Design and execute a backlink strategy that drives meaningful authority and ranking gains
• Track SEO and GEO performance, including traffic, conversions, AI visibility, and weekly reporting

Fractional SEO, GEO Lead – Contract

Director

• Launch and scale Amazon International across CA, UK, EU, ANZ, and SG—owning go-live, compliance, inventory flow, pricing, and account health end-to-end.
• Own listing excellence and conversion, including localization, keywords, PDP content (titles, bullets, A+, imagery, storefronts), bundles, and ongoing CRO.
• Lead international Amazon PPC with full ownership of structure, bidding, budgets, testing, and reporting—scaling spend while protecting TACoS, ACOS, and contribution margin.
• Build the international Amazon playbook, defining launch processes, operating cadence, testing frameworks, and SOPs to enable repeatable scale.
• Drive cross-functional execution across Supply Chain, Finance, Brand, Regulatory, and Product to manage inventory, VAT/GST, claims, labeling, and localization.
• Lay the foundation for future marketplaces (e.g., TikTok Shop, Mercado Libre) once Amazon is scaled.

Director of Marketplace – International

Financial Planning and Analysis

• Provide executive leadership to global finance & accounting
• Serve as senior financial partner leveraging financial insights for strategic decisions
• Lead Financing Planning aligning strategy with financial outcomes
• Own integrity and accuracy of global financial reporting
• Oversee and strengthen financial systems and processes
• Guide financial execution of international expansion
• Ensure financial rigor across DTC, retail, and international channels
• Lead and develop high-performing finance team
• Partner with Operations, Supply Chain, Retail, and Growth leaders

Vice President – Accounting, Finance

Copywriter

• Write and support email and SMS copy, including subject lines, preheaders, and body copy
• Assist with site copy updates such as homepage refreshes, PDP tweaks, banners, and promos
• Support paid ad and campaign messaging, ensuring tone stays consistent across channels
• Help generate social captions and content concepts that feel fresh, fun, and on-brand
• Adapt campaign messaging across channels (email, SMS, site, paid, social) without losing clarity or personality
• Proofread and QA copy before launch to ensure accuracy and brand alignment
• Learn and apply Grüns’ brand voice, tone, and wellness guidelines
• Incorporate feedback with care and speed while collaborating closely with the team

Junior Copywriter

Account Manager

• Build a scalable creator pipeline across EMEA and APAC, sourcing and vetting localized creators by market, language, and cultural add.
• Own international influencer campaigns end to end, from outreach and negotiation to briefs, timelines, approvals, tracking, and results.
• Manage whitelisting and usage rights, ensuring creator content is contractually covered, compliant, and ready to scale in paid media.
• Partner with Paid Media to create a high performing content pipeline, feeding winning creator assets into ads and iterating based on results.
• Support international retail expansion, running geo targeted creator activations tied to retail launches and in market buzz.
• Build reporting and insights by market, tracking spend, CAC, attribution signals, and content performance to guide reinvestment decisions.
• Create repeatable international playbooks, including localized briefing templates, compliance guardrails, and best practices by market.

Influencer Partnerships Manager – International

Designer

• Build and run a localization engine that turns US creative into international ready assets fast, with strong QA across translation, layout, tone, and compliance.
• Create performance creative for Meta, TikTok, YouTube, Snap and iterate quickly based on results.
• Develop market native concepts and executions that go beyond translation while still feeling on brand.
• Own UGC first creative production, turning raw creator and customer footage into high performing ads with strong hooks and retention frameworks.
• Partner with Paid Media to feed winning creator assets into paid, test variants, and scale what works.
• Support international retail launches with geo targeted creative activations and in market moments.
• Deliver localized onsite creative for international markets and launches and keep it aligned with paid narratives.
• Build repeatable playbooks, templates, and systems so international creative scales without chaos.
• Design inside EFSA and GDPR constraints without killing performance or brand voice.

Senior Designer, International

Operations

• Run a consistent QA cadence, executing regular sampling and scoring across CX interactions
• Surface weekly insights and recurring patterns, then drive fixes through training, documentation, or process updates
• Own CX knowledge and documentation, maintaining a clear, trusted single source of truth
• Proactively update policies, macros, and help content based on product changes, QA findings, and recurring issues
• Support onboarding and ongoing training refreshers tied directly to quality gaps and escalation trends
• Manage escalations and exceptions with speed, clarity, and strong ownership across all channels, including phone as needed
• Ensure clean documentation, clear handoffs, and follow-through through resolution
• Support order operations and investigations end to end, including shipping issues, replacements, returns, and lost packages
• Partner closely with our BPO team and team captains to unblock edge cases and close feedback loops through training and documentation

Senior CX Operations Coordinator

• Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships.
• Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail.
• Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability.
• Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership.
• Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility.
• Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware.
• Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception.
• Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time.

Account Manager, Alternative & Specialty Channel

Manager

• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach
• Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS
• Define how loyalty and subscription work together as a unified customer value proposition
• Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)
• Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams
• Own loyalty-specific promotions and member experiences
• Establish clear rules and documentation for how loyalty is used across channels
• Serve as the internal expert on loyalty strategy and performance

Senior Manager, Loyalty & Subscriber Experience

Product Manager

• Own international product strategy across current and future markets, deeply understanding local consumer behavior, preferences, and market dynamics.
• Lead all international regulatory and compliance efforts, including product registration, certifications, labeling requirements, and market-specific regulations.
• Scope and manage formulation adaptations required for international markets, partnering with R&amp;D and co-manufacturers to execute launches on time and compliantly.
• Own international packaging direction, including artwork reviews, translations, claims validation, and regulatory sign-off.
• Serve as the international product expert for cross-functional teams, providing guidance on product decisions, tradeoffs, and feasibility.
• Act as the go-to partner for Marketing on international product claims and messaging, ensuring compliance and accuracy without sacrificing brand clarity or performance.
• Build and maintain a clear operating model for how international product work integrates with the broader Product organization.
• Hire, develop, and lead an international product team capable of supporting rapid global expansion.

Director of Product – International

• Own and manage the CVS and Walgreens businesses end-to-end
• Build and maintain strong buyer relationships across Drug retailers
• Establish a consistent monthly business review cadence
• Lead Drug promo planning and analysis
• Own feature execution for Drug retailers
• Build and maintain a steady pipeline of incremental Drug opportunities
• Create and maintain Drug’s single source of truth
• Partner cross-functionally with Operations, Marketing, Finance, and Replenishment

Account Manager, Drug

Customer Support

• Design and implement a structured onboarding program for internal CX agents and BPO partners across international markets
• Build certification paths and ongoing education programs tied to product launches, policy changes, and performance trends
• Reduce ramp time while improving agent confidence, accuracy, and consistency
• Own a centralized, scalable Knowledge Management system including Help Center content, internal SOPs, macros, and workflows
• Establish clear ownership, governance, and update cadences to keep documentation accurate and easy to navigate
• Reduce agent dependency on supervisors and decrease information hunting time
• Design and operate a robust QA framework across all channels and regions
• Lead calibration sessions with internal teams and BPO partners to align on what “great support” looks like
• Translate QA insights into coaching, training updates, and process improvements
• Partner with Product and Engineering to support automation and conversational AI initiatives
• Ensure workflows, tagging, content, and macros are built to maximize deflection and AI effectiveness
• Drive measurable reductions in ticket volume through self-service and automation improvements
• Build and maintain SOPs, workflow maps, escalation paths, and process documentation across regions
• Establish governance for process changes so international CX operates predictably as complexity increases
• Ensure international CX maintains or exceeds U.S. response times and CSAT at equal or lower cost per interaction