Grüns

General

• Lead a best-in-class product team, ensuring each function delivers the highest-quality work and outcomes
• Drive innovation strategy through the right product innovation roadmap, identifying emerging categories, ingredients, and consumer opportunities
• Create industry-leading, science-backed formulations by ensuring everything we create is efficacious, compliant, and defensible
• Partner cross-functionally to deliver winning go-to-market strategies that translate product innovation into business results
• Build for quality and scale by ensuring that quality, consistency, supply chain resilience, and process efficiency are core to how we develop and launch products.

Chief Product Officer

Recruitment

• own full-cycle recruiting for designated roles across multiple functions, from intake through offer acceptance
• partner directly with hiring managers to define what “best-in-industry” looks like and calibrate on level, competencies, and success metrics
• develop and execute targeted sourcing strategies to proactively engage high-caliber talent
• represent Grüns in the market with authenticity and excitement, clearly articulating our mission, culture, and growth trajectory
• drive urgency across every search while protecting quality and alignment
• maintain a high-touch, high-transparency candidate experience from first outreach through close
• track pipeline health, hiring metrics, and time-to-fill, using data to inform prioritization and process improvements
• maintain Greenhouse with exceptional data integrity and process rigor
• build proactive talent pipelines for current and future hiring needs
• support onboarding and cross-functional People initiatives as needed

Recruiter

Financial Planning and Analysis

• Own the Monthly Business Review and OKR process end to end, from model roll-forward to the room
• Build and maintain financial models that support forecasting, budgeting, and ad hoc strategic decisions
• Drive variance analysis on Opex and hold the business accountable to it
• Lead and execute cross-functional initiatives that move the needle on profitability
• Identify and refine the KPIs that tell us how the business is actually doing
• Build core materials that are easy to update, so reporting gets faster over time, not slower

Associate, Finance and Strategy

Product Designer

• Lead UX/UI across the full funnel (PDP, cart, checkout, account, first-order flow) with an eye on conversion, not just polish
• Design experiences for new product and brand launches that match packaging quality from day one
• Own and evolve our cross-brand design system (Figma components, tokens, patterns) so every brand ships fast without quality drift
• Translate our brand books into a premium digital experience across typography, motion, imagery, and information hierarchy
• Partner with the CRO team to keep the landing page test pipeline full with high-quality, on-brand variants
• Manage and mentor a direct report, setting the craft bar and helping them grow into a stronger designer
• Review and calibrate work across the design team and agency partners, raising the bar on everything that ships

Senior Product Designer – UX/UI

Producer

• Concept, film, and edit UGC style content for the Ü Snacks portfolio
• Produce polished, launch-ready ads for Meta, TikTok, and Google
• Build platform-specific static ads for feed, story, and reels
• Produce fresh hooks and format cuts for testing pipeline
• Manage file naming, specs, and delivery for ad account
• Use LA studio on a regular basis for production
• Support Creative Strategy team on emerging brands and launches
• Manage a working content budget for shoots

Performance Creative Producer

Vice President

• Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it
• Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default
• Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount
• Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate
• Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS
• Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV
• Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

VP, Retention, LTV

Ecommerce

• Own end-to-end site strategy and roadmap across multi-brand Shopify environment
• Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
• Own conversion rate by setting and defending the bar for site experience and funnel optimization
• Drive a unified account experience across brands
• Act as internal PM for engineering and design
• Own site stability, speed, infrastructure, and performance
• Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
• Launch new brands from the ground up
• Build an AI-forward operating model

VP, Ecommerce

• Leading a team of three strong leaders
• Democratizing financial intelligence across the organization
• Driving meaningful EBITDA margin improvement across all functions
• Delivering self-serve dashboards, templatized reporting, and real-time P&L visibility across functions
• Creating a high-performing, motivated team

Chief Financial Officer

Product Manager

• Own packaging execution end to end — concept, manuscript, artwork, proofs, and sample cycles
• Drive launch execution at volume — manage full lifecycle of launches
• Own product lines — be the expert on the brands and SKUs
• Manage vendor and supplier relationships — ensure timelines and quality standards are met
• Support post-launch optimization and identify opportunities for improvements
• Act as the connective tissue — manage communication and drive decisions

Product Development Manager

Account Manager

• Own the full Costco business across the ü Snacks portfolio
• Drive trial and awareness through a multi-faceted promotional strategy
• Define the Go-To-Market strategy for launch with BJ’s
• Manage high performing broker teams
• Become an indispensable strategic partner through insight-led leadership

Performance Marketing

• Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult
• Manage and optimize paid social spend at scale
• Execute full-funnel paid social strategy across prospecting, retargeting, and retention
• Partner with the Creative Strategist to concept, test, and iterate on ad creative
• Lead structured creative testing programs and turn results into actionable insights
• Support and scale whitelisting and creator amplification programs
• Monitor performance daily against CAC, ROAS, and revenue targets
• Contribute to landing page and CRO initiatives
• Stay current on platform changes, creator trends, and emerging tools

Senior Paid Social Specialist

Analyst

• Own end-to-end forecasting and replenishment for the Drug channel (CVS, Walgreens)
• including weekly demand planning, inventory monitoring, and retailer collaboration
• Serve as Grüns' primary point of contact with CVS and Walgreens inventory teams
• building and managing bi-weekly cadence calls
• owning the retailer relationship directly
• Establish a store audit and execution process
• ensuring best-in-class store coverage at launch
• driving swift issue resolution
• Monitor retailer POS and external forecast accuracy
• flagging variances and leading root cause analysis when metrics drift
• Lead pre and post-analysis on all promotional activity to quantify lift
• identify forecast gaps
• sharpen future planning
• Partner cross-functionally with Sales, Ops, and Analytics
• align internal production plans with external retailer demand
• Expand CPFR coverage across additional retail channels as the business scales beyond Drug

Senior Retail Forecast and Replenishment Analyst

• Own P&L, strategy, and performance across the emerging brand portfolio
• Develop creative and positioning strategy for each brand
• Lead a cross-functional team on performance marketing execution
• Set go-to-market strategy for new brand and product launches
• Work cross-functionally with creative, growth, product, retail, and ops
• Track, analyze, and report on brand performance across the portfolio

VP, Emerging Brands

Copywriter

• Write emails people actually open and read and hopefully giggle at.
• Write SMS messages that won't make someone immediately unsub.
• Write paid ads that make people stop scrolling.
• Assist our Senior Copywriter on big brand campaign language and bring ideas and a fresh POV.
• Help write social copy across formats: captions, threads, tweets, random responses to comments.
• Refresh site copy and make it engaging: PDPs, homepages, banners, promos.
• Adapt campaign messaging across channels without it feeling like command-C, command-V.
• Proofread!!