Grüns

Copywriter

• Write and support email and SMS copy, including subject lines, preheaders, and body copy
• Assist with site copy updates such as homepage refreshes, PDP tweaks, banners, and promos
• Support paid ad and campaign messaging, ensuring tone stays consistent across channels
• Help generate social captions and content concepts that feel fresh, fun, and on-brand
• Adapt campaign messaging across channels (email, SMS, site, paid, social) without losing clarity or personality
• Proofread and QA copy before launch to ensure accuracy and brand alignment
• Learn and apply Grüns’ brand voice, tone, and wellness guidelines
• Incorporate feedback with care and speed while collaborating closely with the team

Junior Copywriter

Account Manager

• Build a scalable creator pipeline across EMEA and APAC, sourcing and vetting localized creators by market, language, and cultural add.
• Own international influencer campaigns end to end, from outreach and negotiation to briefs, timelines, approvals, tracking, and results.
• Manage whitelisting and usage rights, ensuring creator content is contractually covered, compliant, and ready to scale in paid media.
• Partner with Paid Media to create a high performing content pipeline, feeding winning creator assets into ads and iterating based on results.
• Support international retail expansion, running geo targeted creator activations tied to retail launches and in market buzz.
• Build reporting and insights by market, tracking spend, CAC, attribution signals, and content performance to guide reinvestment decisions.
• Create repeatable international playbooks, including localized briefing templates, compliance guardrails, and best practices by market.

Influencer Partnerships Manager – International

Designer

• Build and run a localization engine that turns US creative into international ready assets fast, with strong QA across translation, layout, tone, and compliance.
• Create performance creative for Meta, TikTok, YouTube, Snap and iterate quickly based on results.
• Develop market native concepts and executions that go beyond translation while still feeling on brand.
• Own UGC first creative production, turning raw creator and customer footage into high performing ads with strong hooks and retention frameworks.
• Partner with Paid Media to feed winning creator assets into paid, test variants, and scale what works.
• Support international retail launches with geo targeted creative activations and in market moments.
• Deliver localized onsite creative for international markets and launches and keep it aligned with paid narratives.
• Build repeatable playbooks, templates, and systems so international creative scales without chaos.
• Design inside EFSA and GDPR constraints without killing performance or brand voice.

Senior Designer, International

Operations

• Run a consistent QA cadence, executing regular sampling and scoring across CX interactions
• Surface weekly insights and recurring patterns, then drive fixes through training, documentation, or process updates
• Own CX knowledge and documentation, maintaining a clear, trusted single source of truth
• Proactively update policies, macros, and help content based on product changes, QA findings, and recurring issues
• Support onboarding and ongoing training refreshers tied directly to quality gaps and escalation trends
• Manage escalations and exceptions with speed, clarity, and strong ownership across all channels, including phone as needed
• Ensure clean documentation, clear handoffs, and follow-through through resolution
• Support order operations and investigations end to end, including shipping issues, replacements, returns, and lost packages
• Partner closely with our BPO team and team captains to unblock edge cases and close feedback loops through training and documentation

Senior CX Operations Coordinator

• Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships.
• Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail.
• Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability.
• Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership.
• Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility.
• Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware.
• Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception.
• Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time.

Account Manager, Alternative & Specialty Channel

Manager

• Own loyalty strategy across Grüns and our family of brands with a holistic, centralized approach
• Design and launch a loyalty program that improves repeat rate, cross-sell, and LTV without cannibalizing email or SMS
• Define how loyalty and subscription work together as a unified customer value proposition
• Build and maintain a loyalty testing roadmap (earn rules, rewards, tiers, perks, exclusives)
• Analyze loyalty member behavior and share insights with Retention, Brand, and CX teams
• Own loyalty-specific promotions and member experiences
• Establish clear rules and documentation for how loyalty is used across channels
• Serve as the internal expert on loyalty strategy and performance

Senior Manager, Loyalty & Subscriber Experience

Product Manager

• Own international product strategy across current and future markets, deeply understanding local consumer behavior, preferences, and market dynamics.
• Lead all international regulatory and compliance efforts, including product registration, certifications, labeling requirements, and market-specific regulations.
• Scope and manage formulation adaptations required for international markets, partnering with R&amp;D and co-manufacturers to execute launches on time and compliantly.
• Own international packaging direction, including artwork reviews, translations, claims validation, and regulatory sign-off.
• Serve as the international product expert for cross-functional teams, providing guidance on product decisions, tradeoffs, and feasibility.
• Act as the go-to partner for Marketing on international product claims and messaging, ensuring compliance and accuracy without sacrificing brand clarity or performance.
• Build and maintain a clear operating model for how international product work integrates with the broader Product organization.
• Hire, develop, and lead an international product team capable of supporting rapid global expansion.

Director of Product – International

• Own and manage the CVS and Walgreens businesses end-to-end
• Build and maintain strong buyer relationships across Drug retailers
• Establish a consistent monthly business review cadence
• Lead Drug promo planning and analysis
• Own feature execution for Drug retailers
• Build and maintain a steady pipeline of incremental Drug opportunities
• Create and maintain Drug’s single source of truth
• Partner cross-functionally with Operations, Marketing, Finance, and Replenishment

Account Manager, Drug

Customer Support

• Design and implement a structured onboarding program for internal CX agents and BPO partners across international markets
• Build certification paths and ongoing education programs tied to product launches, policy changes, and performance trends
• Reduce ramp time while improving agent confidence, accuracy, and consistency
• Own a centralized, scalable Knowledge Management system including Help Center content, internal SOPs, macros, and workflows
• Establish clear ownership, governance, and update cadences to keep documentation accurate and easy to navigate
• Reduce agent dependency on supervisors and decrease information hunting time
• Design and operate a robust QA framework across all channels and regions
• Lead calibration sessions with internal teams and BPO partners to align on what “great support” looks like
• Translate QA insights into coaching, training updates, and process improvements
• Partner with Product and Engineering to support automation and conversational AI initiatives
• Ensure workflows, tagging, content, and macros are built to maximize deflection and AI effectiveness
• Drive measurable reductions in ticket volume through self-service and automation improvements
• Build and maintain SOPs, workflow maps, escalation paths, and process documentation across regions
• Establish governance for process changes so international CX operates predictably as complexity increases
• Ensure international CX maintains or exceeds U.S. response times and CSAT at equal or lower cost per interaction

Customer Experience Manager – International

Creative Strategist

• Ensure all creative strategy outputs (briefs, scripts, testing plans, performance analyses) meet a high bar for clarity, insight, and performance alignment
• Review, refine, and QA creative strategy work across channels and formats before it moves into production
• Manage and coach Creative Strategists, helping them sharpen their thinking around hooks, angles, personas, and testing frameworks
• Provide direct, actionable feedback that improves the quality and speed of work
• Build individual development plans focused on craft, strategic thinking, and performance ownership
• Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency
• Ensure learnings are documented, shared, and applied across future tests
• Push for tighter feedback loops and faster iteration cycles
• Establish standards for what 'good' creative strategy looks like at Grüns
• Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps
• Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput

Senior Manager, Creative Strategy

Financial Planning and Analysis

• Own financial modeling for Grüns’ international business, serving as a trusted partner to international leadership
• Develop and maintain models to forecast the impact of new strategies, opportunities, and risks, and measure performance against expectations
• Collaborate with stakeholders and business leaders to set targets relating to International performance
• Identify business challenges and growth opportunities and leverage data to make strategic and tactical recommendations
• Translate complex analyses into clear, concise, executive-ready presentations that drive action
• Independently solve ambiguous, cross-functional problems end-to-end with minimal guidance

Finance and Strategy Manager – International

Director

• Own system administration and configuration
• Manage permissions, roles, workflows, and system logic across Grüns’ core platforms.
• Maintain SKU and item master integrity to ensure clean data across all systems.
• Act as the source of truth for “how our systems are set up and why.”
• Own cross-system order flows
• Define and own what should happen across the full order lifecycle: Order creation → ERP→ fulfillment → invoicing → returns/adjustments.
• Ensure flows are clearly defined and reliable across DTC, Amazon, TikTok Shop, and Retail.
• Identify and remove risks that impact customer experience or financial accuracy.
• Lead issue triage and incident management
• Proactively monitor systems to catch issues before they escalate.
• Own incident response, root-cause analysis, and long-term fixes.
• Coordinate with internal teams and external vendors to resolve issues quickly and permanently.
• Manage vendors and technology partners
• Own relationships with key partners including Fulfil, Crstl, Alloy, and EDI providers.
• Lead EDI onboarding and retailer integrations with standardized, repeatable processes.
• Manage tickets, escalations, and implementation timelines to completion.
• Build documentation and operational clarity
• Create and maintain SOPs, runbooks, and training materials for system workflows.
• Document “how we do X” so systems knowledge is institutionalized, not person-dependent.
• Enable teams to operate confidently within systems without constant ad-hoc support.

Director, Technology

Ecommerce

• Launch and scale Grüns’ ecosystem of international storefronts across all markets outside the US, overseeing localization, payments, logistics integration, and ongoing site performance
• Build and optimize our tech stack; manage Shopify plugins and third-party vendors and evolving tools as markets scale
• Drive conversion, AOV, LTV, and nCAC improvements through experimentation, CRO, and continuous optimization, benchmarking performance against the US
• Own international site content and execution to support campaigns, product launches, and key brand moments, ensuring a high-quality, on-brand experience
• Establish clear reporting and insights for international ecommerce performance, translating data into action
• Ensure international site compliance (GDPR+) and a smooth end to end operation (seamless international checkout and fulfillment experience)

Director of Ecommerce – International

Product Designer

• Design new CRO landing pages for the specific brands assigned to this role, including First Order redesigns and performance driven variations tailored to each brand.
• Own all web design for the brands assigned to this role, keeping their experiences fresh, consistent, and conversion ready across all campaigns and site surfaces.
• Create compelling visual storytelling that explains complex concepts like form factor, bioavailability, and our science in premium, playful, and easily digestible ways
• Develop and maintain a flexible, scalable design system that ensures consistency while enabling speed across pages and launches
• Design and ship new pages and campaign updates for the specific brands owned by this role, including seasonal refreshes, LTO flavors, and promotional initiatives.
• Collaborate closely with Growth, CRO, and Creative teams to translate strategic priorities into high-performing visual experiences
• Elevate our overall visual quality to ensure every page feels credible, beautiful, and reflects our premium positioning
• Build templatized design solutions that enable faster builds and smarter reuse across growth initiatives
• Partner with Growth, Ecommerce, and CRO teams to apply test learnings, implement UI/UX improvements, and maintain high performing brand pages.

UI/UX Designer

• Own lifecycle design output across email, SMS, direct mail, and emerging lifecycle touchpoints for all brands
• Manage, prioritize, and project-manage the workload of designer VAs to ensure predictable timelines and high-quality execution
• Partner closely with Brand to maintain cohesive visual expression, brand integrity, and creative vision across lifecycle channels
• Act as the creative liaison between Retention and Brand teams
• Provide light copy editing and brand-voice gut checks
• Implement and enforce compliance-aligned creative guardrails
• Establish and document lifecycle design best practices, workflows, and QA standards
• Continuously improve creative velocity while maintaining a high bar for quality and consistency