VP, Retention, LTV

Grüns

VP of Retention and LTV driving lifecycle and retention strategy at Grüns. Leading a team to enhance customer experiences and optimize long-term value.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $225,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it
Operationalize personalization and segmentation so the right message reaches the right customer at the right time, by default
Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount
Lead and develop a team of 3 (Director Subscriber Experience, Senior Manager Lifecycle & Retention, and Manager Lifecycle & Retention), raising the bar on what they own and how they operate
Test and scale new 1:1 channels — Direct Mail, Instagram DM, WhatsApp — beyond email/SMS
Partner closely with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV
Support the Director of Subscriber Experience in driving loyalty/membership and subscription strategy forward — acting as a thought partner and blocker-remover on cancel-flow and save-strategy work

Requirements

What you’ll need

Has 12+ years in retention, lifecycle, loyalty, or subscriber marketing, including 5+ years leading teams with at least one Director-level direct report
Has operated as a senior leader (VP, Sr. Director, or equivalent) at a high-growth subscription DTC business
Has a quantifiable track record of moving a primary LTV or retention metric at scale
Is deeply fluent in subscription mechanics (SKIO, Recharge, Ordergroove) and hands-on with Klaviyo/Postscript
Has used AI in production — not in experiments — to automate flows, reporting, or personalization
Has managed a team that built or scaled a loyalty/membership program, and knows what good looks like in program design, economics, and benefits.

Benefits

Comp & perks

Health insurance
Generous PTO
Free Grüns subscriptions
Comprehensive benefits package
Strong benefits coverage for you and your family

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Customer Lifetime Value (LTV)PersonalizationSegmentationLoyalty Program DesignData Analysis

Soft Skills

Cross-Functional CollaborationStrategic ThinkingThought Partnership