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Senior Paid Social Specialist
GrünsSenior Paid Social Specialist managing paid social campaigns for Grüns across Meta platforms. Collaborating with a creative team to enhance performance-driven creative strategies.
About the role
Key responsibilities & impact- Own day-to-day campaign management, optimization, and pacing across Meta for Grüns Adult
- Manage and optimize paid social spend at scale
- Execute full-funnel paid social strategy across prospecting, retargeting, and retention
- Partner with the Creative Strategist to concept, test, and iterate on ad creative
- Lead structured creative testing programs and turn results into actionable insights
- Support and scale whitelisting and creator amplification programs
- Monitor performance daily against CAC, ROAS, and revenue targets
- Contribute to landing page and CRO initiatives
- Stay current on platform changes, creator trends, and emerging tools
Requirements
What you’ll need- 3-5+ years of hands-on paid social experience in DTC or a high-growth agency
- Deep, current Meta Ads Manager expertise
- Strong grasp of performance marketing fundamentals: CAC efficiency, attribution, incrementality
- Solid hands-on experience with MTA platforms (Triple Whale, Northbeam, or similar)
- Experience managing meaningful budgets and efficiency targets
- Hands-on experience with whitelisted or creator-led advertising
- Understands omnichannel outcomes, including retail sell-through
- Some TikTok exposure and appetite to build fluency there
- Communicates clearly cross-functionally
Benefits
Comp & perks- Health insurance
- Generous PTO
- Free Grüns subscriptions
- Strong benefits coverage for you and your family
- Opportunities for impact and career growth
- Amazing off-sites for team connections
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social managementcampaign optimizationfull-funnel strategycreative testingperformance marketingCAC efficiencyattributionincrementalitywhitelisted advertisingomnichannel outcomes
Soft Skills
communicationcross-functional collaboration