VP, Ecommerce

Grüns

VP of Ecommerce leading ecommerce operations across Shopify brands in the supplement industry. Driving conversion and performance across multiple DTC sites for growth and engagement.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $225,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end site strategy and roadmap across multi-brand Shopify environment
Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
Own conversion rate by setting and defending the bar for site experience and funnel optimization
Drive a unified account experience across brands
Act as internal PM for engineering and design
Own site stability, speed, infrastructure, and performance
Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
Launch new brands from the ground up
Build an AI-forward operating model

Requirements

What you’ll need

12+ years of ecommerce experience with deep Shopify DTC expertise
Has scaled a $100M+ DTC business
Has moved conversion rate through disciplined testing
Has used AI to materially speed up their team's output
Has owned subscription end-to-end
Has functioned as a true internal PM to an engineering team

Benefits

Comp & perks

Health insurance
Generous PTO
Free Grüns subscriptions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Ecommerce ExperienceConversion Rate TestingSite Performance ManagementFunnel OptimizationTeam Leadership

Soft Skills

Cross-Functional CollaborationStrategic ThinkingProblem Solving