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Grüns

VP, Ecommerce

Grüns

VP of Ecommerce leading ecommerce operations across Shopify brands in the supplement industry. Driving conversion and performance across multiple DTC sites for growth and engagement.

Posted 7/1/2026full-timeRemote • 🇺🇸 United StatesLead💰 $225,000 - $250,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in ecommerce strategy and execution, particularly within a multi-brand Shopify environment, with a strong focus on conversion rate optimization and team leadership. Proven ability to leverage AI for operational efficiency and manage end-to-end subscription models.

Highest-signal resume keywords
Ecommerce StrategyShopify DTC ExpertiseConversion Rate OptimizationAI ImplementationProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Ecommerce ExperienceConversion Rate TestingSite Performance ManagementFunnel OptimizationTeam Leadership
Soft Skills
Cross-Functional CollaborationStrategic ThinkingProblem Solving
Tools & Technologies
ShopifyAI Tools
Industry Keywords
DTC BusinessSubscription ManagementSite StabilityBrand ExperienceCRO

About the role

Key responsibilities & impact
  • Own end-to-end site strategy and roadmap across multi-brand Shopify environment
  • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO
  • Own conversion rate by setting and defending the bar for site experience and funnel optimization
  • Drive a unified account experience across brands
  • Act as internal PM for engineering and design
  • Own site stability, speed, infrastructure, and performance
  • Partner with Paid, Lifecycle, and Brand to co-own First Order volume and retention
  • Launch new brands from the ground up
  • Build an AI-forward operating model

Requirements

What you’ll need
  • 12+ years of ecommerce experience with deep Shopify DTC expertise
  • Has scaled a $100M+ DTC business
  • Has moved conversion rate through disciplined testing
  • Has used AI to materially speed up their team's output
  • Has owned subscription end-to-end
  • Has functioned as a true internal PM to an engineering team

Benefits

Comp & perks
  • Health insurance
  • Generous PTO
  • Free Grüns subscriptions