VP, Emerging Brands

Grüns

VP of Emerging Brands managing performance and strategy at Grüns. Leading brand growth initiatives and cross-functional collaboration in a fully remote environment.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $225,000 - $275,000 per yearWebsite

About the role

Key responsibilities & impact

Own P&L, strategy, and performance across the emerging brand portfolio
Develop creative and positioning strategy for each brand
Lead a cross-functional team on performance marketing execution
Set go-to-market strategy for new brand and product launches
Work cross-functionally with creative, growth, product, retail, and ops
Track, analyze, and report on brand performance across the portfolio

Requirements

What you’ll need

8+ years of experience in DTC or performance-driven brand building
Deep, hands-on expertise in performance marketing, particularly paid social and creative strategy
Ability to identify a consumer insight and turn it into a compelling creative concept
Experience operating in lean, fast-moving environments and building without a playbook
Innately entrepreneurial with aspirations to start a business one day
Bias toward taking action, not just delegating

Benefits

Comp & perks

Health insurance
Generous PTO
Free Grüns subscriptions
Strong benefits coverage for employees and their families
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingpaid socialcreative strategybrand performance analysisgo-to-market strategyconsumer insight identificationcreative concept development

Soft Skills

leadershipcross-functional collaborationentrepreneurial mindsetaction-orientedstrategic thinking