GOODYEAR & GOODYEAR, INC.

Communications

• Develop and execute regional communication strategies that elevate brand visibility through media outreach, press releases, influencer initiatives, and event communications.
• Serve as the primary liaison for regional media and key stakeholders, building strong relationships and ensuring consistent, integrated messaging across channels.
• Lead omni‑channel campaign development, including social media, partnerships, and licensing, while overseeing licensed products for the region.
• Adapt global communication strategies to local markets to ensure cultural relevance and audience resonance.
• Manage regional communications operations, including vendor and agency oversight, budget management, and crisis communication support aligned with global protocols.
• Monitor, analyze, and report on communications performance, providing insights and recommendations in collaboration with regional and global marketing teams.

Manager – Latin America Consumer Communications