Genesys

Marketing

• Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
• Experience working with and marketing to enterprise accounts.
• Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies , digital and physical , to meet and exceed marketing and sales objectives , leveraging a mix of events, digital , and white-glove experiences.
• Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
• Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
• Work with Partner Marketing to drive demand gen and channel relationships
• Manage the allocated Marketing budget to drive optimized investment and ROI
• Report to the VP, North America Regional Marketing and work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline.

Senior Field Marketing Manager

Data Analyst

• Partner with internal stakeholders to understand business requirements and translate them into data queries and reports
• Develop and maintain dashboards and reports using tools like Tableau, ensuring accuracy and visual clarity
• Analyze enterprise data sets to identify trends, patterns, and opportunities for business improvement
• Support sprint activities including planning, reviews, and daily stand-ups in an agile scrum team setting
• Perform ad-hoc analyses and contribute to recurring reporting efforts
• Collaborate with data engineers and data product owners to support data pipeline development and quality assurance
• Document analytical processes, datasets, and key metrics for knowledge sharing and continuity
• Learn and apply best practices in data governance, data modeling, and visualization standards

Business Development Rep

• Build strong rapport with prospects by providing valuable resources (e.g., webinars, white papers, blog content). Qualify inbound and outbound leads using modern frameworks (e.g., MEDDPIC) and assess their fit based on business needs. Conduct targeted outreach using intent data, account intelligence, and multi-channel engagement strategies (e.g., cold calling, email, LinkedIn). Partner on account planning, leveraging shared insights to identify high-potential opportunities for both customer and prospect accounts. Respond promptly to inbound inquiries, ensuring excellent initial engagement to convert them into qualified opportunities. Maintain Salesforce and lead management platforms with precision, ensuring data accuracy and completeness. Expand contact lists with key personas and decision-makers using advanced research tools and techniques. Leverage social media platforms for prospecting, networking, and nurturing relationships. Create and share engaging content to build credibility and trust. Monitor and analyze outreach performance metrics, iterating to improve conversion rates.

Business Development Representative

Account Executive

• Proactive prospecting: leverage tools like SalesLoft, 6sense, and LinkedIn Sales Navigator to research, identify, and engage new prospects in Greenfield accounts
• Build and maintain a robust pipeline: continuously fill the top of the funnel with high-quality leads and progress opportunities through the pipeline
• Activity management: drive high levels of outreach activity (calls, emails, and social selling) to ensure consistent engagement with prospects
• Account mapping: identify key decision-makers and influencers within target accounts and build comprehensive account understanding
• Partner with BDRs to design effective outreach campaigns and maximize opportunity generation
• Leverage data and insights (6sense) to identify buying signals and prioritize outreach
• Conduct targeted account-based campaigns with marketing tailored to verticals like Healthcare, Financial Services, Retail, and Technology
• Measure and optimize activity: monitor outreach metrics and pipeline health using Salesforce, Clari, and other tools
• Strategic account planning: develop account penetration strategies for key Greenfield accounts
• Build market presence: act as a brand ambassador at networking events, webinars, and industry forums
• Collaborate cross-functionally with solution consultants and marketing to create tailored messaging and align resources
• Maintain CRM discipline: ensure accurate and timely updates in Salesforce, including logging activities and tracking progress

Account Executive, Enterprise

Platform Engineer

• Lead the design and delivery of the AI Services platform, providing standardized components for model serving, orchestration, retrieval-augmented generation (RAG) services, and application enablement Define and evolve platform architecture that supports self-service adoption by developers and enterprise-grade production deployments Build scalable APIs, SDKs, and integration patterns to make AI capabilities accessible across the enterprise Implement secure, multi-tenant, and observable infrastructure that meets enterprise requirements for scalability, compliance, and reliability Ensure the platform complies with governance, security, observability, and regulatory requirements Provide self-service tools, documentation, and frameworks that empower teams to adopt AI without redundancy Define SLAs, monitoring, and support frameworks to ensure reliability and accountability Establish best practices and reference architectures for integrating AI into business-critical systems Partner with AI/ML engineers and AI application developers to ensure the platform supports both model-serving and application needs Collaborate with architects and infrastructure teams to align with broader IT strategy and standards Act as a technical leader and mentor, guiding platform engineers and influencing stakeholders on platform-first approaches Advocate for responsible AI practices, ensuring explainability, auditability, and safe AI usage

Senior AI Platform Engineer

Compliance

• Promote Genesys’ Sarbanes-Oxley (SOX) compliance efforts
• Assist in SOX planning, scoping, and risk assessment for business processes
• Conduct business process walkthroughs and controls testing according to established audit standard
• Develop high-quality business process and audit testing documentation
• Evaluate audit findings and coordinate remediation of activities
• Provide guidance, coaching and training to other employees; may manage projects at this level
• Enhance relationships and networks with senior internal/external partners

SOX Compliance Analyst

Chief Marketing Officer

• Lead the strategic vision and execution for AI positioning and messaging across the Genesys Cloud platform — including, but not limited to, Workforce Engagement Management (WEM) — ensuring it delivers measurable impact for customers, employees, and the business.
• Shape and articulate the value of AI in Genesys Cloud, translating technical capabilities into clear, compelling narratives that resonate with diverse audiences and drive engagement.
• Executive Engagement: Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI and WEM strategies are fully integrated with Genesys’ broader business objectives.
• Partner closely with cross-functional teams — including product, engineering, marketing, sales, and customer success — to ensure consistent AI storytelling, alignment in execution, and shared success metrics.
• Champion AI-enabled innovation across all Genesys Cloud capabilities, highlighting how AI enhances productivity, decision-making, and customer experience.
• Develop and execute go-to-market strategies and internal enablement programs for AI-driven solutions, including communications, training, and resources that inspire adoption and advocacy.
• Represent Genesys in the market as a thought leader in AI, engaging with customers, partners, and industry forums to showcase our vision and leadership.
• Team Leadership & Talent Development: Build, lead, and inspire a high-performing team that blends technical, creative, and strategic skills.
• Identify and nurture top talent, creating an environment that fosters growth, innovation, and collaboration.
• Measure and refine impact, using data and feedback to optimize positioning, messaging, and execution to maintain leadership in AI innovation.

Product Marketing Director, AI, WEM

Product Marketing

• Own the end-to-end coordination of multiple product launches, ensuring deadlines, deliverables, and business objectives are met.
• Create and maintain launch documentation, playbooks, and process guidelines to drive consistency and scalability across all launches.
• Develop and manage detailed launch plans and charters; track progress, identify risks, and recommend contingency plans.
• Drive cross-functional alignment and readiness across Product Management, Product Marketing, Marketing, Sales Enablement, Finance, Customer Success, Legal, and other stakeholders.
• Facilitate meetings, capture decisions, and ensure follow-through on action items.
• Provide ongoing communication to leadership and stakeholders, including status updates, risk assessments, and launch readiness reports.
• Monitor launch performance and lead continuous improvement efforts to optimize future launches.

Product Marketing Manager, Launch

Product Manager

• Define and own the product vision and roadmap for Lead, Account, and Contact Management within the CRM ecosystem
• Collaborate with cross-functional teams to translate business needs into actionable product requirements and user stories
• Lead enterprise Salesforce initiatives including lead capture, account hierarchies, contact segmentation, and data enrichment
• Analyze existing systems and processes to identify opportunities for automation, optimization, and scalability
• Manage a prioritized product backlog aligned with business goals and deliver measurable outcomes in an Agile framework
• Drive CRM integration with external platforms such as marketing automation tools, ERP systems, and data providers
• Champion data quality, governance, and compliance across all lead, account, and contact records
• Serve as a subject matter expert and provide mentorship to junior product owners