Genesys

Product Marketing Director, AI, WEM

Genesys

full-time

Posted on:

Origin:  • 🇺🇸 United States • District of Columbia, Massachusetts, New York

Visit company website
AI Apply
Manual Apply

Salary

💰 $150,300 - $279,100 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Lead the strategic vision and execution for AI positioning and messaging across the Genesys Cloud platform — including, but not limited to, Workforce Engagement Management (WEM) — ensuring it delivers measurable impact for customers, employees, and the business.
  • Shape and articulate the value of AI in Genesys Cloud, translating technical capabilities into clear, compelling narratives that resonate with diverse audiences and drive engagement.
  • Executive Engagement: Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI and WEM strategies are fully integrated with Genesys’ broader business objectives.
  • Partner closely with cross-functional teams — including product, engineering, marketing, sales, and customer success — to ensure consistent AI storytelling, alignment in execution, and shared success metrics.
  • Champion AI-enabled innovation across all Genesys Cloud capabilities, highlighting how AI enhances productivity, decision-making, and customer experience.
  • Develop and execute go-to-market strategies and internal enablement programs for AI-driven solutions, including communications, training, and resources that inspire adoption and advocacy.
  • Represent Genesys in the market as a thought leader in AI, engaging with customers, partners, and industry forums to showcase our vision and leadership.
  • Team Leadership & Talent Development: Build, lead, and inspire a high-performing team that blends technical, creative, and strategic skills.
  • Identify and nurture top talent, creating an environment that fosters growth, innovation, and collaboration.
  • Measure and refine impact, using data and feedback to optimize positioning, messaging, and execution to maintain leadership in AI innovation.

Requirements

  • 10–12+ years of relevant experience, including leadership roles that combine technology, marketing, and people engagement.
  • Proven track record of delivering complex, multi-stakeholder initiatives from strategy to execution in AI, digital transformation, or workforce innovation.
  • Strong technical understanding of AI concepts, tools, and trends, paired with the ability to communicate them in accessible, inspiring ways.
  • Exceptional leadership and interpersonal skills, with a reputation for integrity, collaboration, and building trust.
  • Demonstrated creative thinking and problem-solving abilities, especially in ambiguous, fast-changing environments.
  • Experience driving cross-functional alignment and influencing at the senior leadership level.
  • Skilled in storytelling, data-driven decision making, and outcome-based planning.
  • Highly desirable: Deep experience with AI technologies and solutions, ideally gained in fast-paced technology environments, with a track record of bringing innovation to market.