Genesys

Senior Field Marketing Manager

Genesys

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
  • Experience working with and marketing to enterprise accounts.
  • Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
  • Develop and drive innovative integrated marketing strategies , digital and physical , to meet and exceed marketing and sales objectives , leveraging a mix of events, digital , and white-glove experiences.
  • Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
  • Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
  • Work with Partner Marketing to drive demand gen and channel relationships
  • Manage the allocated Marketing budget to drive optimized investment and ROI
  • Report to the VP, North America Regional Marketing and work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline.

Requirements

  • A minimum of three years software/technology field marketing experience
  • Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
  • Experience creating and delivering events and digital marketing campaigns email that produce results.
  • Self-motivated, able to work autonomously and communicate with remote management for extended periods of time .
  • Experience owning pipeline targets is a plus .
  • High energy and the ability to manage multiple initiatives.
  • Knowledge of lead generation and sales cycles for revenue growth
  • Track record of partnering with a high energy, direct sales force
  • Knowledge of Salesforce , Asana and other MarTech is preferred
  • 20-30% travel required
  • French-Canadian speaking preferred
  • Bachelor’s degree preferred