Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
Experience working with and marketing to enterprise accounts.
Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
Develop and drive innovative integrated marketing strategies , digital and physical , to meet and exceed marketing and sales objectives , leveraging a mix of events, digital , and white-glove experiences.
Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
Work with Partner Marketing to drive demand gen and channel relationships
Manage the allocated Marketing budget to drive optimized investment and ROI
Report to the VP, North America Regional Marketing and work closely with the extended team to execute a wide range of demand generation programs to ultimately drive leads and pipeline.
Requirements
A minimum of three years software/technology field marketing experience
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
Experience creating and delivering events and digital marketing campaigns email that produce results.
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time .
Experience owning pipeline targets is a plus .
High energy and the ability to manage multiple initiatives.
Knowledge of lead generation and sales cycles for revenue growth
Track record of partnering with a high energy, direct sales force
Knowledge of Salesforce , Asana and other MarTech is preferred