FYUL

Business Development Rep

• Identify and source partnership opportunities across existing and new verticals
• Research partners, identify key players, and generate interest
• Create a systematic, process-driven approach to partner outreach and relationship management
• Spearhead the development of new business and product categories
• Focus on tangible revenue goals and the creation of a sustainable pipeline for new business development opportunities
• Forecast, measure, analyze, and report on partnership performance on a regular basis
• Build a partner pipeline of new strategic business development opportunities
• Lead the partner negotiations, product prioritization and collaborate with other departments on product adoption
• Manage partnership deliverables including reporting, invoice approvals, and ad hoc needs
• Partner to establish a new, exciting partnerships vertical at the company
• Work with Product team to uncover new product driven opportunities
• Prospect ongoing and growing list of partner targets
• Coordinate between internal teams to prioritize partner opportunities that will lead to deal closure
• Manage and prioritize various partner opportunities to ensure maximum impact
• Model, negotiate and close active partner deals

Business Development Manager

Marketing

• Lead and develop paid marketing at Snow Commerce with the goal of increasing revenue from paid channels such as Google, Amazon, Facebook, TikTok, affiliate marketing and other channels as assigned
• Drive the vision for the paid marketing team and develop/update internal processes, including planning, budget management, QA, measurement and analysis in a way that is efficient with resources and effective at driving revenue
• Develop strategies, implement and optimize paid campaigns on channels such as Google, Amazon, Facebook, TikTok, affiliate marketing, retargeting and other channels as needed
• Manage paid marketing budgets using Snow Commerce’s proprietary budget management platform to ensure all campaigns meet their budget and performance targets
• Perform budget reconciliation as needed to ensure client budgets stay on target
• Determine the most effective marketing mix to drive the most revenue for each client
• Ensures proper conversion tracking is set for clients and works with the UX team on any necessary fixes
• Develops incremental budget recommendations using historical data or trend analysis, complete with expected results and a pitch to clients
• Monitor analytics and produce insightful monthly and ad hoc reports as needed
• Present these reports to clients while also fielding questions about the results
• Leverage data from multiple data sources, including ad platforms, Google Analytics, Shopify, and third-party platforms as needed to understand the customer journey and make strategic recommendations for constant improvement
• Develop a/b testing plans
• Advise the Snow Commerce design team to produce quality ad creative
• Write ad copy and produce simple creative images and videos as needed
• Work with internal and client teams on approvals as needed
• Lead, train, coach and manage a team of paid marketing strategists
• Ensure effective training and task delegation that develop their skill set while ensuring the work is completed and delivered on time
• Manage organic marketing programs as needed once trained to do so
• Work closely with teammates and clients, establishing strong communication practices.

Paid Marketing Manager

• Prospecting & Lead Generation: Proactively identify and research potential partners within the entertainment, gaming, and sports industries for our suite of e-commerce solutions
• Sales Process & Relationship Management: Secure and organize initial discovery calls and meetings, collaborating with Snow leaders to communicate Snow Commerce's value proposition
• Internal Coordination & Collaboration: Serve as the internal project manager for new business opportunities, ensuring smooth handoffs and communication
• Marketing & Brand Building: Partner with the marketing team to coordinate and execute targeted outreach strategies that attract and impress prospects

Business Development Manager

Paid Marketing Manager

Enterprise Business Development Manager