Product Marketing Manager

FYUL

Product Marketing Manager at FYUL, developing go-to-market strategies to drive growth for a global on-demand commerce platform focusing on product positioning and messaging.

Posted 7/16/2026full-time🇪🇸 SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing and Marketing Strategy, with a strong focus on data analysis, user insights, and cross-functional collaboration to drive product adoption and business impact.

Highest-signal resume keywords

Product Marketing ExperienceMarketing Strategy DevelopmentData Analysis and InsightsCross-Functional Team CollaborationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Performance IndicatorsFunnel MetricsGo-To-Market StrategyUser Engagement StrategiesE-Commerce Experience

Soft Skills

Strong Communication SkillsProactive Problem SolvingStakeholder EngagementIndependent Work Ethic

Industry Keywords

Software CompanyGrowth StrategiesProduct PositioningCompetitive Landscape Monitoring

About the role

Key responsibilities & impact

Work closely with the Product team on go-to-market and growth strategies for new and existing features and product areas
Develop and execute marketing plans and campaigns across Sales, Customer Success, and Acquisition channels
Own and report on Product Marketing performance, ensuring clear accountability for results and business impact
Identify and act on user and funnel insights (quantitative and qualitative), including data analysis, surveys, and research in collaboration with the Research team
Shape product positioning, messaging, and in-product communication to drive adoption and engagement
Align cross-functional teams on priorities, ensuring consistency in strategy and execution across Product, Growth, Sales, and Partnerships
Monitor industry trends and competitive landscape to identify opportunities and risks
Proactively identify growth opportunities and improvements to the overall platform experience

Requirements

What you’ll need

3+ years of experience in Product Marketing, Marketing Strategy, or a related role within a software company
Experience working in cross-functional teams and influencing stakeholders at all levels of an organization
You must be hands-on, ready to connect the dots, engage stakeholders, and ensure alignment between strategy and tactics.
Strong communication skills, both written and verbal, with the ability to simplify complex ideas for different audiences
Good understanding of marketing performance indicators and funnel metrics (activation, engagement, retention, conversion)
Experience collaborating with Product teams on feature development and go-to-market launches
Experience in e-commerce or marketplace environments is a plus
Strong project management skills with the ability to prioritize effectively in a fast-paced environment
Proactive, self-driven, and comfortable working independently in remote or distributed teams

Benefits

Comp & perks

A global, inclusive team that’s as supportive as it is ambitious and serious about getting things done
An opportunity to work remotely or in a modern and welcoming office in Riga, Tallinn, or Barcelona
Flexible working hours (start your day as late as 11 AM)
Private health insurance
2 extra paid days off to focus on your mental or physical well-being
1 extra paid day off to celebrate a Birthday or any other celebration of your choice
Access to mentorship, internal meetups, and hackathons, both on-site and online
Free and healthy lunch if you work from the Rīga office
Design and order your own merch using our platforms with an employee discount
Exciting team-building events and parties you’ll never forget!