Director of Product

FYUL

Director of Product leading the product strategy for on-demand merchandise sales at FYUL. Driving AI transformation and product discovery to enhance customer outcomes and business performance across multiple channels.

Posted 7/16/2026full-timeRemote • Massachusetts, New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive product leadership experience in high-growth technology environments, with a strong focus on AI product judgment and the ability to drive measurable business impact across various customer metrics. Excels in cross-functional collaboration, strategic thinking, and effective communication to align product direction with organizational goals.

Highest-signal resume keywords

Product Leadership ExperienceAI Product JudgmentStrategic ThinkingCross-Functional LeadershipCustomer Empathy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementOutcome-Based Product ManagementAnalyticsProduct DiscoveryExperimentationCustomer ResearchBusiness Impact MetricsActivation MetricsRetention MetricsMonetization Metrics

Soft Skills

Communication SkillsPeople LeadershipDecision-MakingInfluencing SkillsCoaching

Industry Keywords

SaaSE-CommerceMarketplaceCommerce InfrastructureCreator ToolsPlatform BusinessCustomer JourneyCustomer SatisfactionLong-Term Customer ValueAI Transformation

About the role

Key responsibilities & impact

Define and lead a compelling product strategy aligned with company goals and customer needs, translating it into clear priorities, roadmaps, success metrics, and execution plans.
Own product outcomes across the full customer journey, ensuring the organization delivers measurable impact on activation, conversion, retention, monetization, engagement, customer satisfaction, and long-term customer value.
Identify the highest-leverage opportunities to help merchants create, sell, manage, grow, and monetize more effectively, while also improving the buyer experience and transaction quality.
Balance short-term business impact with long-term platform scalability, customer experience quality, and strategic differentiation.
Develop a strong understanding of market trends, customer behavior, competitive dynamics, commerce workflows, and emerging technology shifts.
Lead the AI transformation agenda for the pillar, defining where AI can create step-change improvements in customer value, productivity, automation, and business performance.
Partner with engineering, data, design, research, operations, legal, and business stakeholders to ensure AI initiatives are technically feasible, ethically sound, measurable, and aligned with customer trust.
Set a high bar for customer understanding, product discovery, experimentation, and evidence-based decision-making.
Create clarity and focus across a complex product area by establishing strong planning, prioritization, communication, and decision-making mechanisms.
Act as a senior product leader across the company, aligning product direction with various teams such as engineering, design, and marketing.

Requirements

What you’ll need

Extensive product leadership experience in a high-growth technology, SaaS, marketplace, e-commerce, commerce infrastructure, creator tools, or platform business.
Proven ability to lead complex product areas with multiple customer journeys, stakeholders, systems, and business objectives.
Strong strategic thinking with the ability to translate company goals and customer needs into focused product direction and measurable outcomes.
Experience driving business impact across metrics such as activation, conversion, retention, monetization, engagement, LTV, GMV, revenue per customer, customer satisfaction, or operational efficiency.
Strong AI product judgment, including the ability to identify valuable AI use cases, separate hype from real customer value, validate AI opportunities, and partner effectively with technical teams.
Deep understanding of product discovery, experimentation, analytics, customer research, and outcome-based product management.
Excellent cross-functional leadership skills, with the ability to influence senior stakeholders, align teams, and make clear decisions in ambiguous environments.
Strong people leadership skills, including coaching product managers, developing product leaders, setting expectations, and building high-performing teams.
Strong communication skills, with the ability to simplify complexity, articulate strategy, explain trade-offs, and create alignment at executive and team levels.
High ownership, strong business judgment, customer empathy, and comfort operating in a fast-changing environment.

Benefits

Comp & perks

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An opportunity to work remotely or in a modern and welcoming office in Riga
Flexible working hours (start your day as late as 11 AM)
Private health insurance
2 extra paid days off to focus on your mental or physical well-being
1 extra paid day off to celebrate a Birthday or any other celebration of your choice
Internal and external learning opportunities
Access to mentorship, internal meetups, and hackathons, both on-site and online
Free and healthy lunch if you work from the Rīga office
Design and order your own merch using our platforms with an employee discount
Exciting team-building events and parties you’ll never forget!